Discover how video content marketing can boost your social media presence, increase conversions, and build customer trust and loyalty.

The following is a guest post from my bloggy friend Taylor McKnight. Interested in having a guest post on my website? Click here for my guest post submission form.

Video Content Marketing: The Key to Social Media Success

Content marketing is a powerful tool that businesses use to increase their social media presence. Video marketing is an effective form of content marketing that can draw potential customers to a business’s social media channels. This is done by creating engaging and informative videos that showcase a business’s products and services. According to WYZOwl statistics, 87 percent of businesses now use video as a marketing tool.

What is Video Content Marketing, and How Can It Increase Your Social Media Presence? 

This is using videos to promote a business’s products and services. It creates an emotional connection with viewers, making them more likely to engage with the business’s social media accounts. Videos are often used to introduce products and services, demonstrate how to use them, or show the value of the business’s offerings.

Video marketing can direct viewers to your website, blog, and social media accounts. This will help increase your brand’s awareness and create a larger following on social media.
Why is Video Content Marketing Important? 

1. Video Boosts Conversions and Sales

You can use video content to increase conversions and sales by providing an engaging visual experience. Consumers are more likely to stay on a page that has video content, and they are more likely to purchase a product or service after watching a video.

You can also use video content to showcase the features and benefits of your product or service, providing viewers with a better understanding of what you offer. According to Hubspot, 85 percent of consumers are more likely to purchase a product after watching a video about it.

2. Builds Trust And Loyalty

Trust is an important factor when it comes to making a purchase. You want customers to trust your business and feel confident in their decision. A study conducted by Nielson found that 65 percent of people were more likely to purchase a product after watching a video about it. This is because videos give customers an inside look at the company, allowing them to form a connection with the business and its products or services.

Promotional video content also helps to build customer loyalty. Customers may fear being robbed, cheated, or scammed when purchasing. Video content can reassure customers that your business is trustworthy and reliable.

3. Videos are Great for SEO

SEO is a powerful tool for increasing visibility online. Search engines favor websites with video content as it is more engaging for users. You can use video content to target specific keywords and phrases and optimize your website for search engines. This will help your website rank higher in search engine results pages and increase organic traffic. Additionally, videos can be shared across multiple social media platforms, giving your social media presence more exposure and expanding your reach.

4. Video Appeals to Mobile Users

Most online searches and online purchases are made via mobile devices. Video content is one of the most effective ways to engage with mobile users. Videos can be easily accessed and viewed on any device, making it easier for mobile users to interact with your business. According to WYZOwl, 92 percent of mobile video viewers share videos with friends and family, which can help to spread awareness of your company’s social media presence.

5. People Love Video

People are more likely to watch a video than read an article, making it an effective way to capture their attention. Videos are easier to remember than text, which can help customers recall your social media platforms. According to youtube, people watch more than 1 billion hours of video daily. This means that there is a huge potential for businesses to reach a wide audience with video content.

Tips To Grow Your Company Digitally

1. Use Facebook and Twitter Ads to Promote Content

Facebook and Twitter provide powerful tools for businesses to reach a large audience. Both platforms offer pay-per-click ads that are easy to set up and target a specific audience. You can also use these platform tools to promote content and direct people to your social media pages. Startups largely benefit from this tactic, while larger businesses such as franchises find it beneficial due to the many different locations that exist.

2. Create Relevant Content 

Content is key when it comes to growing your company digitally. Your content should be relevant to your business and target audience. It should also be interesting, engaging, and entertaining. You should use videos, infographics, and images to make your content stand out. Keep in mind though that you want your content to be unique and stand out but also need an overall theme for any brand.

3. Social Media Marketing 

Social media, other than Facebook and Twitter, like TikTok and Instagram is a powerful tool for businesses to connect with their customers. Social media platforms provide companies with the opportunity to reach a large audience. Especially with these two having their own shop platforms, which allow companies and businesses to promote their products. You should use these platforms to post content and engage with followers and potentially increase sales.

What to Avoid on Social Media that can Hurt Your Company 

1. Misleading or False Information 

Posting false or misleading information can hurt your company’s reputation. You should always make sure your posts are accurate and truthful. Additionally, you should avoid posting content that could be deemed offensive or inappropriate. 

2. Plagiarism 

Copying content from other sources is a big no-no for digital marketing. You should always create original content that is unique and engaging. 

3. Spam 

Posting too much content or posting unrelated content can be seen as spammy. You should avoid posting too much content and instead focus on quality over quantity.

Conclusion

Technology has changed the way businesses market their products and services. Video marketing on all fronts have expanded startups, corporations, and even franchises more than you will ever know. With the tips outlined in this article, you can use video marketing to your advantage and reach a larger audience.

Written by Taylor McKnight, Author for Daisy – Franchise