As more and more people turn towards social media to socialize with others, popularity over the idea of sharing ideas and building a platform online has only grown. Socialization on the Internet started out with text based chats, and then grew when multimedia platforms like Facebook were launched.
People would share photos and captions that showcased their lives and personal thoughts about the world. Then, video creation grew in popularity and became a main form of content creation throughout many social media apps.
Each social site would adapt and come up with new features that focused on shorter video production. As more and more people begin to focus on becoming creators and entrepreneurs in the online world, they’ll have to learn how to evolve with content trends.
Audio social media sites enable people to take in new content and ideas while working on the things that they need to focus on, completing two tasks at once. This opens up a completely new world for content creators.
These audio sites have been bringing in a huge increase in traffic, which gives businesses and entrepreneurs a new platform to take on. While other niche marketers are still stuck on Facebook, you can position yourself as a top leader on audio socials that have a hungry target audience.
Use Social Audio to Conduct Market Research
When you join an audio social media app, you gain the opportunity to conduct market research in order to learn more about your target audience. You don’t even have to participate in the discussions.
Just join different rooms or groups that are talking about topics that pertain to your business and career. This is a free way to gather information about your audience, and to learn how to become as approachable and as efficient as you can be.
Taking advantage of the opportunities that audio social media apps produce will be rewarding for your business as an entrepreneur. Listen in on real time live conversations with those who fit your audience.
Take notes on their desires and dislikes, so that you can build your business into something that makes a majority of your target audience happy. Focus on what problems they have with products or ideas that are a part of your business, and work to cater to their needs.
This method requires patience. You may hear things you don’t want to hear, and it can be challenging to accept negative opinions about your own business or the niche that your content fits.
But the importance of this method is to observe and listen, and make sure your followers’ opinions are heard. You can ask questions, but spend some time gather information instead of entering an audio room just to hear yourself speak.
Build a Rapport with Your Audience
Building a solid rapport with your audience is essential when searching for a loyal audience that will always support you and your entrepreneurial endeavors. There are a few methods you can try in order to establish a relationship with your audience.
Personalize your brand. Your business and brand needs a human presence behind it, so that people can feel more connected to your goals and overall mission. Putting a voice out there and talking about your passions and goals will draw people in.
Everyone loves to see someone succeed when they have worked hard to get to where they are. Allow your viewers to see the full picture of why you do what you do. You can be transparent and share your previous struggles to show vulnerability and how strong you are now.
Build a bond with your followers. Interact with your followers to let them know that you care about what they think, so that they feel as if the relationship goes both ways. And if you show genuine kindness and support towards the people who support you, it will be a strong bond that won’t ever become one-sided.
It doesn’t hurt to become friends with those who want you to succeed, and you may find some people who can help you along the way that you wouldn’t have had by your side without the effort coming from you.
Share personal advice and experiences. If you have been working on your business and career for awhile, you will have insight on getting started and mistakes to avoid along the way.
You can share your journey with others and the things you have learned, which will likely inspire others and bring in an audience that admires you. You can earn other people’s respect when you show your credibility as a creator.
You can also use audio social media sites as a place to share experiences and advice with other creators in a type of collaboration. This is a great way to network for cross-promotion opportunities, guest blogging and even product partnerships.
Interact with your audience to answer their concerns. People will always have questions, and some may be skeptical about supporting a business or creator that they don’t know enough about.
When you work to answer your audience’s questions truthfully and informatively, it will give them more of a reason to give you their full support and attention. With audio social apps, it’s a live interaction, so you can have a back-and-forth conversation that really helps your listener.
Build a close-knit community. Establishing a type of exclusivity with your audience will make other people want to join in. Using live rooms to build unique experiences can make other members want to tune in so they don’t end up hearing how they “should have been there” to hear the funny jokes and interesting stories that you shared.
Make your audience feel like they are special and show them your appreciation so that they can feel as if they are a part of something incredible. Make your schedule known so people can set aside time to attend an audio event you’ve set up.
How to Use Clubhouse to Your Advantage
Clubhouse is an app that offers a space to discuss a wide variety of topics with people around the world, with only one major rule: you can only use your voice. With no camera or text option, you are left to improve your speech and communicate your thoughts and opinions as you would with in-person conversations.
This walkthrough will help you get things started so that you can make the most of social audio. First, get set up. You need to sign up as a creator through the app (which can be found for both Android and iOS) with your full name and phone number.
Customize your personal profile. In order to draw others in and grow your engagement, it’s recommended that you create a bio and include a friendly profile photo that will make you seem more personable.
Create a club. When you create your own club, you can begin to market and build on your brand. Make sure that you fully customize your club to show everything that your business or brand is about, so that the niche your business fits will be shown.
Once you’re set up, you’ll start using the app. Invite people to join your club that you’ve created. If you know of any members who may be interested in your business, or even have some friends or colleagues who are willing to join and set a base following for you, make sure to invite them.
Finding an initial following may be challenging at first. Set up your first meetup or show. Setting up a meetup will allow members to converse with you about your business and the topic of your creator niche.
This could be helpful with building a community and answering any frequently asked questions that may come up along the way. Setting up a show is a great way to build a following by talking about your product and giving members as much information on that topic as possible.
You will be able to host a show that will be informative and draw people into your business. Host more events, meetups, and shows over time. Don’t make it a one time occurrence.
Your members and guests will have something to look forward to when you schedule new events, meetups, and shows for them to attend and it gives them time to think of questions.
You can talk about products or different topics that go along with your business, so that you can reach a wider audience. You also need to consider strategies for the marketing aspect of Clubhouse.
Attend other events and join other creator’s clubs. This will allow you to market with other creators that may have similar businesses and goals in mind. You may be able to talk to other creators and learn strategies or helpful tips, and it could bring some valuable friendships or partnerships into your life.
As you communicate with others in the same industry, you’ll be able to gain a larger audience as well. Collaborate with other creators. If you join a room and get along well with the creator who has a business similar to yours, you may want to consider co-hosting some events or meetings.
This method will be beneficial for both of you, since you will be able to join your audiences together. Make sure you know and trust the other individual because you don’t want to be associated with someone consumers find untrustworthy.
Spotify’s Greenroom Isn’t Just for Musicians
Spotify’s Greenroom is another social media app that utilizes live audio feeds to bring people together based on their interests. Besides niche leader, this app is also targeted towards musicians who can use this addition of Spotify to connect with fans.
There was an app called Locker Room that focused more on sports, but Spotify bought it and used the original coding to develop Greenroom. This walkthrough will take you through the steps of getting set up, and reaping the full benefits of this audio social media app.
Get set up by connecting your Spotify account. If you have a Spotify account, you can easily login and continue on. Greenroom utilizes Spotify’s personalization strategies, so content you see will be chosen for you based on your history and interests.
Create an account. If you don’t have a Spotify account, that’s okay! You can simply sign up for a new account on the Greenroom app. Create a room. Anyone can create a room, and all you’ll need is a title and topic.
Once you’ve picked a topic, you will be able to go live and allow other people to join. Make sure to go with a topic that goes along with your content or business. Keep the recording.
Spotify records each room session for moderation purposes, but you can use that for your own benefit. You’re able to save the recording and edit it, and turn it into a podcast. This will give you more content for your other social media platforms.
Strategize your marketing of Spotify’s Greenroom. Select featured topics. Greenroom enables you to select specific topics to get notifications and updates about, so you can always stay educated about news in your niche or specific target audience.
These topics will also help creators listen in on other creators and work together by sharing ideas. If you can remain constant in some groups with specific creators, you may be able to work together to produce content for both of your businesses.
Fuel a Growing Audience with a Fireside Chat
Fireside Chat is an exclusive audio social media app that requires an invite in order for you to talk live. There is also an option to apply, and you will answer some questions to see if you qualify for now.
Mark Cuban’s podcasting platform is designed to showcase notable people and the stories and ideas that they have to share. Getting set up requires you to request access first.
In order to become a creator on this app, you have to fill out a questionnaire with some personal information and state your business on the app. Once you have been accepted, you can go forward to creating your profile and customizing your content space.
When you’ve been accepted and gained access to Fireside Chat, the rest of the journey is easy. You’ll just need to set up a fully customized profile, and then you’re ready to go. Start by picking a topic.
Select a topic that fits the industry you are involved in, get ready, and then go live. If you can schedule out a later date for your talk, you can build anticipation and future views by sharing it on other social media platforms and encouraging your followers to tune in.
Strategize your marketing and business building aspect of Fireside Chat by selling tickets to events. This app allows you to sell tickets for your live events to generate extra revenue.
If you can build a crowd of fans that anticipate your live shows and talks, then this will be a great way to make more money for your business. Stream your show to other platforms.
Fireside Chat enables the live stream to stream on YouTube, Facebook, and Twitch. This allows you to reach a wider variety in audience, and expand your platform. Insert ad breaks to generate revenue.
If you’re looking to make some extra money to support your business, inserting ad breaks after you’ve gained a solid following will help you out. Embrace the app’s reputation.
Fireside Chat boasts about their drive for only quality content, so users are drawn to the app to listen. Since the app has less creators than others, your platform will appear more exclusive, which will draw in an audience.
Share Audio Snippets on Racket
Racket is an audio social media site that allows short micro podcasts that can last up to 99 seconds. This will keep viewers engaged and open up the opportunity to explore content from many different creators in one sitting.
The following walkthrough will give you an idea of what to expect from Racket, and how to make the most out of this option. Get set up by signing up first. You’ll have to come up with your own username and password, but getting signed up is simple.
Once you’ve signed up, you can customize and edit your profile. Creating a post that’s 99 seconds (early versions of the app gave you up to 9 minutes). Once you’ve created an audio file that you want to post, you just have to supply a cover photo and title, and then you can post it.
The whole process can be completed in less than a minute. Utilize tags. Like many other social media apps, tags are important in order to send yourself onto other people’s explore pages.
As long as you choose tags that fit your topics and industry, the right audience will find you. Strategize for the business building aspect of Racket. Much like TikTok, this app explores the idea of an algorithm that enables members to find many different unique content creators, by bringing the creators’ content to them.
You do have shorter times for content. By limiting the length of audio podcasting, users will be able to take in more content by different creators, instead of listening to an hour long podcast that is by one singular creator. This also makes the editing process simpler, which means you will be able to release more content that focuses over a wider variety of topics.
