From Scrubs to Screens: Modern Opportunities in Remote Healthcare

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Discover diverse career opportunities in telemedicine, from nursing to therapy, and learn what tools and skills you need to succeed in remote healthcare. 

The following is a guest post from my bloggy friend Taylor McKnight on behalf of Med Communications. Interested in having a guest post on my website? Click here for my guest post submission form.

Breaking Free from the Hospital: Your Guide to Telemedicine Careers

Ever dreamed of making a difference in healthcare without the fluorescent lights and long hospital corridors? Welcome to the future of medicine! In this comprehensive guide, we’ll unlock the exciting world of telemedicine careers where you can help patients heal from the comfort of your home office. Whether you’re a seasoned healthcare professional looking to transition to remote work or someone exploring new career paths, this article reveals how technology is revolutionizing healthcare delivery and creating flexible, impactful career opportunities. Get ready to discover how you can blend your passion for helping others with the freedom of remote work!

What To Know About Being an At-Home Medical Professional

The vast majority of health care workers in the US work in a hospital, clinic, emergency room or similar facility. Some medical professionals work online from the comfort of their homes. They are able to work online or over the phone, helping patients and their families recover their health. These jobs are often referred to as “telemedicine.” The medical industry is growing and thriving, and there are not enough workers to meet demand. Thus, telemedical workers and clinicians are also in demand.

What Are the Advantages of Telemedical Services?

One of the obvious advantages of online medical services is convenience. Your patient, who may be presently ill or debilitated, does not have to travel to an office visit. They can receive assistance from the comfort of their home. Also, some patients have weakened immune systems. An online visit keeps them from having to risk exposure to illnesses that could be catastrophic for their condition and state of health. Also, a telemedicine professional can possibly respond more quickly to an urgent request for more information or help via email or chat than a medical professional in an office setting.

For the online medical professional, you can sleep in a bit more and save gasoline costs because you no longer have a commute. You also may find that you have more flexibility in your work hours or schedule. You can even take the opportunity as an online professional to live wherever you choose. How about a nice rural location where you just drop down into town for groceries and sundries once a week?

Remote Online Medical Occupations

If the idea of being a remote online medical professional sounds attractive to you, the following are some of the medical occupations that need remote online workers.

Healthcare Software Developer

Software developers are needed to help the healthcare industry develop products that will include virtual health records and remote patient monitoring after surgery. They will also be needed to develop software that can access large databases of medical knowledge.

Health Information Technician

Health information technicians maintain and utilize the medical provider’s computer applications for the benefit of the organization as well as for the information of patients. They help maintain medical records, analyze patient data across the facility and maintain data privacy.

Medical Call Center Representative

A medical call center representative is someone who routes patients to information and services within a health care or health insurance organization.

Medical Coders

Medical coding professionals send information to insurance companies using the proper codes that allow providers to receive compensation for the services they provide patients.

Medical Insurance Agent

Insurance agents help patients and business entities with the information they need in order to enroll for health insurance plans. They also can provide information about policies, help individuals renew or extend their policy and purchase additional coverage, as needed.

Medical Transcriptionist

The job of a medical transcriptionist is to take voice recordings made by doctors, nurses and other medical providers into a written report that is added to the patient’s medical record.

Medical Writer

Medical writers write academic papers about medical research or prepare manuals and training materials. They also can be called upon to report the findings of medical data for the insurance industry, academics or medical organizations.

Physical Therapist

A physical therapist helps patients who are trying to rehabilitate physical functioning lost to illness or injury. Today’s telehealth physical therapists can guide and watch patients perform physical therapy exercises online at their home. Therapists can also create videos of exercises for patients that they can view and perform at specified times during the day.

Occupational Therapists

Occupational therapists help patients learn to succeed at daily life tasks. These patients may have experienced delays in childhood or lost capacities through events, like a stroke or brain trauma. Patients are learning or re-learning how to do daily chores, work in an occupation, organize themselves and their lives or even have social interactions with others.

Nutritionists/Dietitians

Nutritionists and dietitians help clients create meal plans that correspond with the patient’s medical goals.

Registered Nurse

Registered nurses work in telemedicine in a call center providing advice to patients about medical concerns, monitoring patients who have had surgery and helping patients manage their physical condition. An RN can be a telephone triage nurse, providing medical advice based upon symptoms and recommending treatment and medications in consultation with a physician.

Speech-Language Pathologists

Speech-language pathologists help patients who have difficulty producing clear language due to delays in childhood onset of language, vocal production or problems with fluent production of speech learn to produce clear, audible speech.

Underwriter

Medical underwriters work for the insurance industry. They make decisions if people can receive health insurance coverage, the type of coverage and its cost.

Tools of the Trade for Online Medical Professionals

Of course, a telemedicine professional of any stripe will need a home computer with a hard-wired internet connection with high-speed data services.

Those providing clinical telemedicine health services need of some tools to help them diagnose, monitor and treat patients. These devices are provided to the patients and send the requested information via computer to the telemedicine provider. Some of these readings are provided multiple times a day.

• Remote vital monitor – The patient can wear this device, and their vital signs are sent directly to the caregiver’s computer.

• Virtual stethoscope – This device can take audio from any location on a patient’s body.

• Thermometer

• Wireless scale – For weight

• Digital otoscope – Shows image of ear canal

• Pulse oximeter – Shows oxygen levels of patient

• Electrocardiogram monitor – For heart patients

• Blood pressure cuff

• Glucometer – Measures blood sugar level

• High-definition camera

There are many exciting opportunities available for someone who desires to help others in the medical field while working remotely from the comfort of their own home.

Written by Taylor McKnight, Author for Med Communications

How to Find Your Podcast Niche to Create Content

How to Find Your Podcast Niche to Create Content - Blog Header

Learn how to find your podcast niche and create unique content that resonates with your target audience in this step-by-step guide.

Note: This post does contain affiliate links. If you purchase any product/service through one of my affiliate links this website will receive a small commission at no additional cost to you. Thank you for your support!

When you’re staring at the hundreds of thousands of podcasts already out there, launching your own can feel like whispering in a crowded stadium. But here’s the thing: the most captivating voices aren’t necessarily the loudest – they’re the ones that speak to something specific, something distinct.

Finding your podcast niche isn’t just about picking a topic; it’s about discovering that sweet spot where your unique perspective meets an audience hungry for exactly what you have to offer. Whether you’re a weekend woodworker with a passion for sustainable practices, a marketing executive who moonlights as a mystery novelist, or a teacher who sees math in music, your distinctive angle could be exactly what’s missing in the podcast landscape.

Let’s explore how to uncover and develop that perfect niche that will make your podcast not just another voice in the crowd, but one worth listening to.

What’s a Podcast Niche and Why Should You Care?

Think of a podcast niche like your favorite local coffee shop. Sure, they serve coffee like Starbucks, but maybe they specialize in small-batch roasts from women-owned farms in Ethiopia, or perhaps they’re known for their unique lavender-honey lattes. That’s their niche – the special thing that makes coffee lovers choose them over the bigger chains.

Your podcast niche works the same way. It’s not just about picking a broad topic like “business” or “true crime” – it’s about finding your special angle. Maybe you’re not just covering true crime, but you’re focusing on historical mysteries in small-town America, or perhaps your business podcast specifically helps creative entrepreneurs navigate the world of NFTs.

Why does this matter? Let’s break it down with some real-world examples:

Instead of a generic “fitness podcast,” you might create “Fit After Fifty” – targeting active seniors with joint-friendly workouts and nutrition advice. Rather than another “movie review show,” you could launch “Sci-Fi Cinema for Scaredy-Cats” – helping horror-averse viewers enjoy science fiction without the jump scares.

Having a clear podcast niche helps you in three key ways:

  1. It makes your podcast easier to find. When someone searches for “workouts for seniors” or “sci-fi without horror,” boom – there you are!
  2. It helps you build a devoted audience. When listeners find a show that speaks directly to their specific interests or needs, they’re more likely to become loyal fans who share your content with others.
  3. It makes content creation simpler. Instead of trying to cover everything about movies or fitness, you know exactly what your lane is and can focus on serving your specific audience really well.

Think of your niche as your podcast’s superpower – it’s not about limiting yourself; it’s about focusing your energy where it can have the biggest impact.

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Your Roadmap to Finding Your Perfect Podcast Niche

Before we dive deep into each step, let’s sketch out the journey ahead. Think of finding your podcast niche like planning an expedition – you need a clear map to reach your destination. Here’s your step-by-step guide:

1. Mine Your Personal Gold

Start by asking yourself: What makes you light up during conversations? What topics do friends always come to you for advice about? Maybe you’re the go-to person for houseplant emergencies, or perhaps you have a knack for explaining complex tech in simple terms. Your sweet spot often lies where your enthusiasm meets your experience.

2. Scout the Landscape

Take a look around. What are other podcasters doing in your area of interest? If you’re passionate about sustainable living, for instance, notice whether existing shows focus more on zero-waste tips or eco-friendly technology. Sometimes the best opportunities lie in the gaps between existing content.

3. Sharpen Your Focus

This is where you get specific. Instead of “cooking,” maybe it’s “15-minute meals for busy parents.” Rather than “technology,” perhaps it’s “helping seniors navigate social media.” The more focused your niche, the easier it is to attract your ideal listeners.

4. Take Your Idea for a Test Drive

Before you invest in expensive equipment or commit to a weekly schedule, share your concept. Talk to potential listeners. Record a pilot episode. Post about your idea in relevant online communities. The feedback you receive here is gold.

5. Listen and Learn

Once you’re up and running, pay attention to what resonates with your audience. Which episodes get the most engagement? What questions do listeners ask? Let this real-world data guide your path forward.

Think of these steps not as rigid rules but as guideposts on your journey. The best podcasts often evolve naturally as hosts discover what their audience truly needs and wants.

Uncovering Your Secret Sauce: Exploring What Makes You Unique

Ever notice how you can talk for hours about certain topics without running out of steam? That’s exactly what we’re looking for in your podcast niche. Let’s dig into finding what makes you tick – and more importantly, what will keep you excited episode after episode.

Start With What Lights You Up

Grab a notebook and let’s do a quick exercise. Jot down your answers to these questions:

  • What topics do you find yourself googling at 2 AM?
  • Which conversations make you lose track of time?
  • What do your friends always ask your advice about?
  • What unique life experiences have shaped your perspective?
  • Which professional skills come so naturally to you that you forget others find them challenging?

Find Your Unique Angle

Here’s where it gets interesting. Let’s say you’re passionate about cooking. But instead of being just another cooking podcast, maybe your angle is:

  • “Kitchen Confidence for Reformed Microwave Addicts”
  • “Global Cuisine Made Easy for Small-Town Groceries”
  • “5-Ingredient Gourmet for Busy Professionals”

Your unique perspective might come from unexpected places. Perhaps you’re:

  • An accountant who sees cooking through the lens of efficiency and planning
  • A traveler who knows how to recreate international dishes with local ingredients
  • A parent who’s mastered making fancy meals with limited time and picky eaters

The Sweet Spot Test

Once you’ve identified potential niches, ask yourself:

  • Could I happily create 50 episodes about this topic?
  • Do I have enough unique insights to add to the conversation?
  • Does talking about this energize me?
  • Can I see myself learning and growing within this niche?

Remember, you’re not just picking a topic – you’re choosing a conversation you want to be part of for the long haul. The best podcasts come from hosts who are genuinely excited to press record each time, eager to share their next insight or story.

Sizing Up the Scene: Smart Market Research for Your Podcast Niche

Think of market research like being a detective – you’re not just gathering clues about what’s out there, you’re uncovering golden opportunities others might have missed. Let’s break down how to do this without getting overwhelmed.

Scope Out the Competition (But Make It Fun)

Turn your commute or workout time into research hours. Subscribe to 3-4 podcasts in your potential niche and ask yourself:

  • What makes you hit that 30-second skip button?
  • Which moments make you grab your phone to take notes?
  • What questions are left unanswered?
  • What topics keep coming up that could use a fresh take?

Pro tip: Create a simple spreadsheet with three columns: “What I Love,” “What’s Missing,” and “My Unique Angle.”

Find Where Your People Hang Out

Your future listeners are already out there talking about your topic. You just need to find them:

  • Join Facebook groups in your niche
  • Follow relevant hashtags on Instagram and TikTok
  • Browse Reddit threads
  • Check out Discord communities
  • Read comments on popular YouTube channels in your space

Look for patterns in the conversations:

  • What questions keep popping up?
  • What frustrations do people share?
  • What solutions are they seeking?

Test the Waters

Before diving in headfirst:

  • Post a question in these communities about your podcast concept
  • Share a potential episode outline
  • Create a quick poll about topic ideas
  • Ask what people wish existing podcasts would cover better

Check the Growth Potential

Ask yourself:

  • Is this topic tied to a passing trend, or does it have staying power?
  • Are there natural subtopics you could explore?
  • Could you bring in interesting guests or experts?
  • Are there businesses in this space that might want to collaborate?

Quick Reality Checks

🟢 Green Flags:

  • Active online communities
  • Regular discussions and questions
  • Multiple angles to explore
  • Clear audience pain points you can address

🔴 Red Flags:

  • Very few active discussions
  • Oversaturated market with big-budget competitors
  • Limited scope for fresh content
  • Low engagement in existing communities

Remember, you’re not looking for an empty space – you’re looking for a space where you can add something valuable to the conversation. Sometimes the best opportunities are in crowded markets where you can bring a fresh perspective or better solution.

Finding Your Secret Weapon: Your Unique Voice & Expertise

You know that feeling when someone explains something in a way that finally makes it click? That’s what happens when expertise meets the right perspective. Let’s uncover what makes your take special.

Unpack Your Experience Backpack

We all carry around expertise we don’t even realize we have. Let’s inventory yours:

✦ Professional Superpowers

  • What problems do you solve effortlessly at work?
  • Which skills have you mastered that others find daunting?
  • What industry insights do you take for granted?

✦ Life Experience Gold

  • What challenges have you overcome?
  • Which lessons did you learn the hard way?
  • What journeys have shaped your worldview?

✦ Hidden Talents

  • What do friends always ask you to help with?
  • Which topics make you lose track of time when explaining?
  • What unconventional solutions do you often discover?

Connect the Unexpected Dots

Sometimes the most compelling insights come from unusual combinations. For example:

  • A therapist who’s also a gamer might offer unique insights into digital relationships
  • An architect who loves cooking might see recipe development through a design thinking lens
  • A kindergarten teacher who runs marathons might have fresh takes on building patience and persistence

Turn Your “Weird” Into Wonderful

Those quirks you might be tempted to hide? They’re often your biggest differentiators:

  • Your dad jokes might make complex topics more approachable
  • Your obsession with organization could help others create better systems
  • Your experience living abroad might offer fresh perspectives on common challenges

The “Only You” Test

Ask yourself:

  • What experiences have I had that give me a different angle?
  • Which combination of skills makes my perspective unique?
  • What conventional wisdom do I respectfully disagree with?
  • What do I wish someone had told me when I started?

Remember: Expertise isn’t just about certificates and degrees. It’s about the unique lens through which you view your topic and the authentic way you share your insights. Your listeners aren’t just seeking information – they’re seeking your perspective on that information.

Refine Your Podcast Niche: From Broad Concept to Sharp Focus

You’ve done the soul-searching and market detective work – now it’s time to sharpen your podcast concept until it gleams. Think of this stage like a master chef reducing a sauce: you’re boiling down all your insights into something rich and potent.

Start with your “three-circle sweet spot.” Draw three overlapping circles: your passions, your expertise, and what your target audience craves. Where these circles meet is your podcast’s natural habitat. For instance, if you’re a former chef who loves science and notice people struggling with kitchen chemistry, your niche might be “The Kitchen Scientist: Where Cooking Meets Chemistry.”

Getting Specific (But Not Too Specific)

Let’s play the “narrow it down” game. Take your broad concept and keep asking “for whom specifically?” and “what exact problem am I solving?” until you hit the sweet spot. For example:

Broad: A podcast about personal finance
Better: Financial planning for creative freelancers
Best: “The Freelancer’s Money Guide: Financial Freedom for Digital Artists”

The trick is finding what I call the “Goldilocks zone” – specific enough to attract dedicated listeners but broad enough to keep creating fresh content. Ask yourself: Could you easily write down 50 episode topics? If yes, you’re probably in the right zone.

Your Unique Value Proposition: The “Only You” Factor

Here’s a powerful exercise: Complete this sentence:
“My podcast is the only one that combines , , and _ to help achieve __.”

For example: “My podcast is the only one that combines behavioral science, stand-up comedy, and parenting expertise to help overwhelmed parents raise confident kids while keeping their sanity.”

Test Drive Your Niche

Before you invest in expensive equipment, take your concept for a test drive:

  • Create a mock episode outline
  • Share it in relevant online communities
  • Host a focus group over coffee with 3-5 potential listeners
  • Notice which aspects make people lean in with interest
  • Pay attention to the questions they ask – these are often clues to what’s missing in your niche

Remember the “pivot potential” – your niche isn’t carved in stone. Think of your first 10 episodes as your pilot season. Watch what resonates, what questions keep coming up, and where your audience pulls you. Some of the best podcasts today evolved significantly from their original concept.

Keep this mindset: You’re not just picking a lane; you’re creating a space where your voice, your expertise, and your audience’s needs dance together. When you hit that sweet spot, you’ll know – because the content ideas will flow naturally, and your audience will tell you, “It’s like this podcast was made exactly for me.”

This revision provides more concrete examples, actionable exercises, and memorable metaphors while maintaining the key information from the original. It’s also structured more clearly with distinct subsections and specific action items.

Know Your Listener: Building Your Podcast Around Your Audience

Imagine throwing a dinner party. You wouldn’t serve spicy curry to guests who can’t handle heat, right? The same goes for your podcast – understanding your listeners isn’t just important, it’s everything. Let’s dive into how to become your audience’s favorite show.

Create Your Listener Avatar

Get specific about who you’re talking to. Instead of a vague “business professionals,” think “Sarah, 32, startup marketing manager who listens during her morning commute and wants actionable tips she can implement same-day.”

Answer these key questions about your ideal listener:

  • Where do they consume podcasts? (Commute, gym, doing chores?)
  • What’s keeping them up at night?
  • What’s their secret dream?
  • What other podcasts do they love (and why)?
  • What makes them hit subscribe… or unsubscribe?

Speak Their Language: Finding Your Podcast’s Voice

Think about your listener’s favorite conversations.

Are they:

  • Quick and punchy like a coffee chat?
  • Deep and thoughtful like a late-night discussion?
  • Light and fun like catching up with a friend?
  • Direct and practical like a mentoring session?

Your podcast’s tone should feel like their preferred conversation style. For example, if you’re targeting busy parents, maybe your episodes are structured like quick, encouraging pep talks. For aspiring entrepreneurs, perhaps you use a mix of storytelling and practical frameworks they can apply immediately.

Content That Sticks: The Perfect Episode Formula

Create your episode template based on how your audience learns best:

  • Are they looking for quick wins? Structure 20-minute episodes with three actionable takeaways
  • Do they love stories? Lead with a compelling narrative before diving into lessons
  • Are they analytical? Break down concepts step-by-step with real-world examples
  • Do they multitask while listening? Keep segments short and use clear transition signals

Mix evergreen content (always relevant) with timely topics (trending now) to keep your feed fresh and valuable. Think 80% timeless, 20% timely as a starting ratio.

Building Your Podcast Community

Turn passive listeners into active community members:

  1. Create episode-specific hashtags for social media discussions
  2. Start each episode with a community spotlight or listener win
  3. End with a specific question or challenge for listeners to discuss
  4. Consider a private community space (Facebook group, Discord server) for deeper connections
  5. Make it easy to engage – use link.tree or a simple landing page for all community touchpoints

The Feedback Loop: Growing With Your Audience

Think of your first 10 episodes as a pilot season. Pay attention to:

  • Which episodes get the most downloads?
  • What segments generate the most social media buzz?
  • Which topics prompt listeners to reach out?
  • What questions keep coming up in your community?

Use these insights to evolve your format. Maybe your planned 60-minute deep dives need to become 30-minute focused sessions. Or perhaps your audience wants more guest interviews than solo episodes.

Remember: Your most engaged listeners will tell you exactly what they want – through their actions, questions, and feedback. Your job is to listen as carefully to them as they listen to you.

From Niche to Notable: Your Podcast Journey Starts Now

Remember that local coffee shop metaphor we discussed earlier? Just like they didn’t become the neighborhood’s favorite overnight, your podcast journey is about to begin with that first bold step. You’ve got your map now – let’s put it to work.

Your Next 24 Hours:

  1. Open your notebook or word processor and write down your “three-circle sweet spot” – where your passion, expertise, and audience needs intersect
  2. Draft three potential podcast titles that reflect your unique angle
  3. Join two online communities where your future listeners hang out

Your First Week:

  • Record a 5-minute test episode using just your phone
  • Share your concept with three people who fit your listener avatar
  • List 20 potential episode topics (if you struggle, your niche might need tweaking)

Here’s the truth about finding your podcast niche: it’s not about being perfect; it’s about being perfectly you. Whether you’re that architect who sees cooking through a designer’s lens or the marathon-running kindergarten teacher with unique insights on persistence, your distinct perspective is your superpower.

Think of each episode as a conversation with a friend who shares your fascination with your topic. That authenticity will attract the right listeners – the ones who’ll tell their friends, “You have to hear this podcast. It’s like they’re reading my mind!”

Your Next Chapter Starts Here

Remember: Every successful podcaster started exactly where you are now – with an idea, some butterflies in their stomach, and the courage to press record. Your niche isn’t just a topic; it’s your unique contribution to the conversation. That “weird” combination of interests and experiences you bring? That’s exactly what someone out there is searching for.

So take some coffee shop wisdom: don’t try to be everyone’s cup of coffee. Be that distinctive lavender-honey latte that keeps your listeners coming back for more.

Ready to turn your idea into reality? Start a podcast today.

Read More Posts in my Podcasting Series

Innovative Employee Incentives: Boosting Engagement in a Modern Workforce

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Read this guide for ideas to retain employees through incentives like flexible schedules, wellness programs, career development, and team-building. 

The following is a guest post from my bloggy friend Ashley Nielsen. Interested in having a guest post on my website? Click here for my guest post submission form.

9 Proven Ways to Create a More Engaged and Loyal Workforce

The modern employer has to provide innovative incentives to retain quality employees in competitive industries. Employees have access to new job opportunities through a simple internet search, and successful employers are going to focus on incentives to build a strong workforce. Employees have options when it comes to competitive industries, and it’s important to pay attention to the needs of employees as a way to retain those who work hard for your company. As an employer, there are many ways you can boost engagement among your employees and improve the work-life balance that each employee experiences.

Provide Flexibility Around Work Schedules

One of the best ways to show employees that you are invested in their ability to balance work and life obligations is to offer flexibility around work schedules. Take the time to look over schedules, and identify ways you can offer employees control over their work hours. Be creative, as employees appreciate the ability to work from home when necessary, or to work off hours to better balance what they have going on in their life. Flexibility is essential to retaining a dedicated workforce in today’s work environment. New hires are going to be looking for flexibility when it comes to working from home, changing work schedules temporarily, or with the ability to go for an unexpected appointment without retaliation from their employer.

Increase Opportunities for Career Development

Opportunities to engage in educational opportunities help to retain qualified talent. Most employees want to grow in their careers, and a good employer will assist employees in getting the education they need for advancement. Tuition reimbursement, workshop opportunities, and other educational events can all improve morale and increase employee retention. When employees know that you care about their career advancement, they are going to be more dedicated to your agency overall. Each employee should know what steps are needed to advance in their career within your company, and be provided with opportunities to achieve these advancements.

Offer Wellness Choices to Employees

A healthy workforce performs more efficiently. Employers who are supportive of the mental and physical health of their employees are going to improve employee engagement overall. Look for ways to bring wellness classes to the office, such as yoga or meditation, as a way to show employees different activities to improve health. Offer to pay for gym memberships, health screenings, or other proactive healthcare measures to show employees that you are invested in their physical and mental health. If you have the space, opening up a small gym somewhere in your building can make a big difference to the physical health of your employees.

Invest in Team-Building Events

Team-building is more than having a pizza party with your employees once a month. When you truly want to get your employees invested in your company, you have to build a team that is cohesive and works well together. Team-building activities can be any activity that your employees enjoy doing as a group. This could mean you create a bowling team for employees to have fun on a weekday night, or movie night party, or you come up with a group challenge where the winner of the challenge gets a prize at the end of the month. When you build a strong team, you will have better communication and cohesiveness between your employees.

Recognize Employees Through Incentive Programs

Incentive programs are an excellent way to reward employees who are working hard at their jobs. You can use a point system that provides employees with financial compensation once they reach set parameters. Points could be redeemed for time off, money, or other incentives you come up with. When you have good employees who work hard for your company, find ways to reward these employees with quality incentives that are personalized. You want employees to value the incentive program, and this means the program must offer incentives employees believe are worth the hard work. Awards such as Employee of the Month should come with more than a pat on the back and should include a gift card or other financial reward for achieving the award.

Create Space for Peer to Peer Recognition

Whether it is done anonymously, or in person, peer-to-peer recognition can help to improve morale among your employees. This type of recognition can be done using electronic means, such as creating the opportunity to blast a message to other employees about the good work someone has done. Peers should feel comfortable recognizing each other and taking the time to let others know that they appreciate the work being done. Peer-to-peer recognition can come in the form of points to be spent in the incentive program, or in other ways that the employees would appreciate.

Company Retreats for Better Cohesiveness

Company retreats can occur during a work day, or over a long weekend if you have the time and money to make this happen. A retreat takes everyone away from the daily distractions of the work environment and allows the team to learn more about each other. It is often beneficial to do a company retreat that isn’t in the office building, as employees don’t often feel enough separation from their job duties if the retreat is down the hall from their office. A retreat provides you with the opportunity to get to know your employees better and builds cohesiveness among your employees.

Look for Community Initiatives

As an employer, you can look for opportunities to make a difference in the community with the help of your employees. You can ask for suggestions from your employees, and choose the idea that matches best with your goals. Community initiatives can include cleaning up a park, beautifying a school playground, or planting a community garden. Your team of employees can join an effort that is already in place, or you can create your event for the community if you have enough support. Employees should receive time off for the time spent on the community initiative to always support their work-life balance. Employees will become more engaged when you are focused on their health, and career advancement, and recognize solid work efforts. When employees feel seen and heard by employers, they are more likely to stay at the company. As you build your workforce, always look for ways to communicate with employees and come up with strategies to address any concerns that come up. You want a dedicated workforce, and this is done by showing your employees you are invested in their long-term career goals.

Innovative Employee Incentives - Ashley Nielsen

About the Author

Ashley Nielsen

Ashley Nielsen earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer who loves to share knowledge about general business, marketing, lifestyle, wellness, and financial tips. During her free time, she enjoys being outside, staying active, reading a book, or diving deep into her favorite music. 

New Year, New Customers: Strategies for Driving eCommerce Growth in 2025

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Need new customers for your eCommerce business? Read this post for some ideas to drive eCommerce growth in the new year. 

The following is a guest post from my bloggy friend Megan Isola. Interested in having a guest post on my website? Click here for my guest post submission form.

Growing Your Online Business: Smart Customer Acquisition Strategies

Each year, businesses the world over seek to increase their customer base by identifying and engaging new customers. As an eCommerce  business owner, you do not have a physical location for customers to find and visit. Because of this limitation, you need to find alternative methods to reach potential customers and convince them to look to your business for whatever service or product you offer. To drive eCommerce  growth in a new year, you will find that new strategies are needed if you want to grow your business by adding new customers.

Gaining and using insight into how your customers interact with your business

With an established eCommerce  business, you have a ready source of information about your current customers. These are the people or other businesses that have decided that the product or service your business is offering is something they need or want. Therefore, you can make the most of the data that comes from your existing customers to develop a plan to reach new customers. As an eCommerce  business owner, you are likely aware of the myriad tools available to obtain information about or from individuals visiting your website. This information will help you paint a picture of your customers, beyond the fact that they purchase your product or service.

With a detailed understanding of your existing customers, you can work to develop ideas for how to market your company to potential new customers. These plans can be as simple as changing where and when you advertise, or as complex as using data insights to drive business growth through detailed and targeted advertising. Because you are using data from your current customers to find new customers, you can test your action plan with the customers you already have and make adjustments before deploying the plan to find new customers. As you carry out your plan, you will begin to gain insights into what works for reaching and engaging with new customers.

Finding and connecting with new customers using social media

Many people use social media in their personal lives to maintain connections with friends and family. But as an eCommerce  business looking to engage with new customers, you can use social media to find those people and connect with them. However, to successfully employ social media as a tool to find and connect with new customers, you need to do more than post to your business’ page. To truly use social media to its fullest extent, it will be necessary to analyze and interpret the data about your existing customers and use the analysis to find new customers.

Using a social media analysis tool will make this process simpler and more effective. With such a tool, you can provide information about your eCommerce  business and your existing customers, which the tool will analyze to find certain similarities and patterns. Then, with that information in hand, the service can be used to develop an action plan for finding new customers through social media. Because there are so many ways in which people may connect with a business through social media, it is important for you to have an appropriate plan to reach your target audience.

Engaging with potential customers to make them customers

Converting potential customers into customers is something every business must do. Many companies will measure a metric of how many potential customers become customers, and they are always seeking to increase that number. As an eCommerce  business owner, it is important that you not only grab the attention of individuals on the internet but quickly convince those individuals to take a closer look at what you have to offer.

Many people use the internet as a resource for just about anything they can think of, which often means they are jumping from site to site, task to task. Therefore, if a potential customer sees something you have to offer, but what they see does not hold their attention, it is unlikely they will become a customer. This is why it is more important for eCommerce  businesses to present enough information in a search result or ad to get the attention of someone, but not enough information that they decide they will not visit your site.

Once on your site, you almost need to engage these first-time visitors in a way that quickly holds their attention, giving them a reason to look deeper into whatever it was that drew them to your site and to further explore what it is you have to offer them. This level of engagement can be a difficult balance between too much and too little, and you will likely need to iterate on how you approach providing information to potential new customers.

Making the most of public relations to engage with your customers

You operate your business in a world that is more connected than ever, but there are some things about how a business can best reach and engage with customers. One of those things is public relations. While the need for most businesses to have a specific public relations office that works with the media to present the company in a favorable light to the world has passed, the need for any company to ensure the public sees how it operates remains the same. More and more, social change drives how businesses do business, and keeping up with what your potential customers are looking for in a company can be a challenge.

Using an external public relations platform can solve these challenges without the need for a public relations staff. Such platforms serve as a go-between between your company and the media, with the media then presenting your image to the public. Many potential customers will look at how a company presents itself and how it does business, and these things can be the difference between whether someone is willing to engage with your company or not.

As an eCommerce  business, your public image is more important than for companies with physical locations. Because your existing and potential customers are only interacting with you through the Internet, they must rely on media sources to gain insight into your operations. While traditional media may not be the first place they look, a public relations platform can provide the world with other sources of information, such as public filings, advertising, and information on your website. Using an external public relations platform will enable your eCommerce  business to engage with your customers positively through the media, driving business growth through an increased customer base.

About the Author

Megan Isola

Megan Isola holds a Bachelor of Science in Hospitality and a minor in Business Marketing from Cal State University Chico. She enjoys going to concerts, trying new restaurants, and hanging out with friends. 

Driving eCommerce Growth Megan Isola

How to Save Money on Home Renovations

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Join us as we dive into how to renovate your home strategically, with practical tips to save money, increase property value, and avoid common mistakes.

The following is a guest post from my bloggy friend Taylor McKnight on behalf of Tivly. Interested in having a guest post on my website? Click here for my guest post submission form.

Renovate Wisely: A Homeowner’s Guide to Cost-Effective Home Improvements

Homeowners often look around their homes and find things that they would like to improve. You may have started to wonder how your walls would look with a different color paint, or you might have more drastic ideas that would require you to knock out a wall or two. The important thing to remember is that renovations can cost a lot of money, but they don’t have to be insurmountable. Find out why you should renovate your home and how you can save money on these renovations. 

Why Should You Renovate Your Home?

Lower the Cost of Utilities.

To lower your bills, you must upgrade the appliances in your home. They will be energy-efficient, and this will lower your energy costs. Sometimes, all it takes is adding insulation and replacing your windows. To guide you in finding areas where you can make upgrades, find out which appliances are expending the most heat and electricity, and replace those with energy-efficient options. The more efficient you can say that your house is, the more people will be interested in purchasing it when it comes time to sell. 

Increase the Home’s Value.

Renovations make it possible to increase the asking price for your home. You may have a small project to do, like updating a few things in your bathrooms, or it could be much bigger, such as upgrading the entire kitchen, and these renovations will increase the value of your home. To find out what would be the most worthwhile upgrades, you can consult with a contractor or your local realtor. 

Upgrade the Function of the Home.

It may be time to add a second bathroom, or you might want to increase the space in your home. For example, some men like to add “man caves” to their properties, or else you may think that it would be nice to have a patio so that you can entertain outside. This is a good idea if the renovations do not decrease the value of your home.

Make an Older Home Look New.

If you have an older home and it appears to be older, it may turn buyers off when you want to sell. The best plan is to select timeless styles that will not need to be upgraded as often. 

How to Save Money on Home Renovations

Do the Job Yourself.

If you can make the renovations yourself, you can save a lot of money. This means that the price you pay for your renovations will be at least 10% lower than if you paid a contractor. Doing the job yourself also gives you the opportunity to purchase everything yourself, so you can search for the best prices. 

Have Fewer Cabinets.

It may be surprising to read this, but you do not have to have as many cabinets in your kitchen. For example, you can place open shelving instead of upper cabinets, but you can also have a few lower cabinets. You can save money on these cabinets by searching for a cabinet shop owner who will sell you slightly imperfect cabinets for a lower price. One do-it-yourselfer was able to purchase cabinets for $50 a piece this way. 

Consult Your Local Contractor.

Your contractor has valuable knowledge, so it is worth your while to ask him or her for advice on which supplies to use. No need to be afraid to ask because contractors are happy to share what they know. They also have relationships with suppliers, and they will be happy to help you get in contact with them. These suppliers offer contractors discounts on their materials, so you may be able to take advantage of these suppliers for discounts as well. 

Don’t Take Too Long to Make Decisions.

The best way to ensure that your costs are as low as possible is to make the most important decisions before you begin the work. If you change your mind at the last minute, this can lead to delays that cost a lot of money. Begin searching for your materials, appliances and fixtures long before you are set to begin the work.  

What to Avoid When Doing Home Renovations

Underestimating the Cost of Your Renovations

In general, home renovations tend to cost more than the owners expected. That may be because they also take longer than expected. You can prevent this from being an issue for you by overestimating your costs by about 20%. If you find that this price is too high, choose a less expensive project. 

Creating a Plan and Expecting Everything to Follow It Perfectly.

This will be an issue especially if your house is older. Anything could be behind a wall in an older house, but things will not always be smooth sailing in newer constructions. You still have to be prepared for anything that can go wrong. Human beings always hope that, if they plan, everything should follow that plan, but this never happens. 

Not Paying Attention to Your Home’s Natural Style.

Renovations need to complement the natural style of your home. For example, if you own a ranch house, you are not likely to make it look like a penthouse in New York City. Even if this is a DIY project for you, it will be worth your while to consult with an interior designer. This professional will help you add new style elements to your existing decor.   

Doing Everything On Your Own.

Unless you are a contractor and a designer, you must allow the professionals to do certain things. These include roof, plumbing and electrical repairs because they can easily become larger problems if you do not know what you are doing. This can increase the costs significantly.


Written by Taylor McKnight, Author for Tivly

How to Book More Weddings – Could a Blog Be The Key?

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Could blogging be the key to how to book more weddings for your wedding business? I chatted with Dawn Booth to discuss it.

This post includes affiliate links - this means this website will receive a small commission if you order through any of them at no additional cost to you. Affiliate commissions are one of the ways my website makes money so that I can create content free of charge.

Book More Weddings with Blogging – Expert Insights from Dawn Booth

I spoke to Dawn Booth in late 2021, and since then, her episode has blown up! With this in mind, I thought it would be a fun idea to re-visit her episode and write about all the juicy insights we discussed.

This blog post was written with the help of CastMagic. You can try it for free here!

In my conversation with Dawn Booth, owner of Epic Events by Booth and veteran event planner since 1995, one thing became crystal clear: wedding vendors who aren’t blogging are missing out on a massive opportunity to connect with potential clients and grow their business.

“Blogging is ridiculously important. It’s probably more important than anything else right now.” – Dawn Booth

Why Your Wedding Business Needs a Blog

The wedding industry is built on trust, expertise, and connection. When couples are planning their big day, they want to work with vendors who not only know their stuff but can demonstrate that knowledge. A blog gives you the perfect platform to showcase your expertise and build that crucial trust factor.

Dawn shared a perfect example of this in action. Her “Florida Summertime Wedding Survival Guide” blog post garnered over 2,000 views immediately after posting. This kind of engagement isn’t just about numbers – it’s about establishing yourself as the go-to expert in your field.

The Hidden Benefits of Blogging for Wedding Vendors

There are so many reasons that you should be blogging if you hope to book more weddings. Here are just a few of them:

  • SEO and visibility
  • Building connection through education
  • Showcasing your expertise

SEO and Visibility

One of the primary advantages of maintaining a blog is improved search engine optimization (SEO). As Dawn points out, “Blogging helps you with your SEO… helps to be found.” When couples are searching for wedding vendors in your area, a well-maintained blog can help your business appear higher in search results.

Building Connection Through Education

“When you give out free information and you’re educating, people will remember you,” Dawn explains. “Because you gave them that information, they feel more connected to you as a business and as an individual.”

Showcasing Your Expertise

Your blog is the perfect place to demonstrate your industry knowledge. For instance, Dawn’s summer wedding guide came from years of experience handling Florida weddings. She knew exactly what couples needed to consider, from afternoon rain showers to backup plans for outdoor ceremonies.

Click here and start a podcast today! 

15 Blog Post Ideas for Wedding Vendors

  1. Seasonal wedding guides specific to your location
  2. Budget breakdown: What couples should expect to spend
  3. Timeline planning tips for different types of ceremonies
  4. Behind-the-scenes looks at your recent events
  5. Vendor collaboration spotlights
  6. Wedding trends in your local area
  7. Common wedding day mishaps and how to avoid them
  8. Questions couples should ask before booking vendors
  9. Local venue spotlights and tips
  10. Planning advice for different cultural ceremonies
  11. Wedding day emergency kit essentials
  12. Tips for choosing wedding colors/themes
  13. Guest experience enhancement ideas
  14. Weather contingency planning advice
  15. Real wedding features with planning insights

Getting Started with Your Wedding Business Blog

1. Share Your Experience

Don’t be afraid to share your journey and expertise. Dawn started in the industry with a fashion show in 1995 and has expanded to offer multiple services including:

  • Event planning and design
  • Bartending services
  • Officiating services
  • Virtual bridal shows

2. Focus on Education

Think about what your potential clients need to know. Some topic ideas include:

  • Season-specific wedding tips
  • Venue selection advice
  • Timeline planning
  • Budget considerations
  • Industry trends

3. Show Your Personality

Dawn’s approach to naming her wedding arches and packages shows how injecting personality into your business can make you memorable. Your blog is another opportunity to let your unique voice shine through.

Creating a Sustainable Blogging Schedule

It doesn’t have to be complicated to create a sustainable blogging schedule that helps you book more weddings. Let’s explore some ideas that could help you out.

Monthly Content Calendar

  • Week 1: Educational content (how-tos, tips, guides)
  • Week 2: Behind-the-scenes/recent event showcase
  • Week 3: Seasonal or trending topics
  • Week 4: Client stories or vendor spotlights

Content Creation Timeline

  1. Brainstorm topics (1 hour/month)
  2. Outline posts (30 minutes/post)
  3. Create content (1-2 hours/post)
  4. Add images and format (30 minutes/post)
  5. Review and publish (30 minutes/post)

Maximizing Your Blog’s Impact

Social Media Integration

  • Share blog post excerpts on Instagram
  • Create Pinterest-worthy images from each post
  • Use Facebook to promote new blog content
  • Share key tips on Twitter/X

Email Marketing Connection

  • Send blog highlights to your email list
  • Create exclusive content for subscribers
  • Use blog content in welcome sequences for new leads

Overcoming Common Blogging Challenges

“I Don’t Have Time to Blog”

If writing isn’t your strong suit, Dawn suggests several solutions:

  • Record yourself talking about topics and have it transcribed
  • Jot down main points and work with a writer
  • Use your existing knowledge and experience as content starting points

“I’m Not a Good Writer”

As Dawn shares, “It’s hard for me to write, but it’s not hard for me to talk.” Consider:

  • Voice recording your thoughts
  • Working with a professional writer
  • Breaking content into manageable chunks

Making Your Blog Work Harder

Cross-Promotion Opportunities

Your blog content can be repurposed across multiple platforms:

  • Social media posts
  • Email newsletters
  • Press opportunities
  • Marketing materials

Media Opportunities

Quality blog content can lead to media exposure. As Dawn’s summer wedding guide demonstrates, having unique, valuable content makes you an attractive source for local media looking for wedding experts.

Measuring Your Blog’s Success

Key Metrics to Track

  • Page views
  • Time spent on page
  • Inquiry form submissions
  • Email sign-ups
  • Social shares
  • Comments and engagement
  • Booking inquiries mentioning blog posts

The Community Aspect

One of Dawn’s core philosophies is “community over competition.” Your blog can help you build relationships within the wedding industry by:

  • Featuring vendor partnerships
  • Sharing industry insights
  • Creating content that benefits the whole wedding community
  • Building trust with potential referral partners

Final Thoughts

“Your website and your business is your baby… anybody can throw up a website right now, within ten minutes or less. Doesn’t mean it’s going to do anything.” – Dawn Booth

Let’s face it my bloggy friends – having a website isn’t enough if you want to book more weddings! You need to give potential clients a reason to trust you with their special day. A well-maintained blog can be the difference between a couple booking with you or moving on to the next vendor.

Taking Action Today

  1. Set up your blog if you haven’t already
  2. Choose 3-4 topics from the idea list above
  3. Create a simple content calendar
  4. Start with one post per month
  5. Track what resonates with your audience
  6. Adjust and optimize as you learn

Remember, as Dawn emphasizes, it’s not just about having content – it’s about providing value, sharing your expertise, and building genuine connections with your potential clients. Start small, be consistent, and watch as your blog becomes one of your most valuable booking tools.

Need help getting started? Consider working with a professional writer or content creator who can help you share your expertise while maintaining your authentic voice. You could even purchase private label blogs from a company like Tools for Motivation, and then update it to reflect your brand’s voice if you want to blog, but need a shortcut.

The investment in quality content today could lead to multiple bookings tomorrow.

LinkedIn Mastery in 2024: From Zero to Community Builder

Learn how to master LinkedIn based on the B2B Growth Podcast methods they taught in their recent podcast episode on the subject.

I recently listened to the B2B Growth Podcast, and found their Secrets to Master LinkedIn episode quite illuminating. Below are my notes on what they shared in their episode.

Looking to make waves on LinkedIn without being Gary Vee? Let’s explore the B2B Growth Podcast tips for building an engaged following and turning it into a thriving community, based on proven strategies from successful B2B marketers.

Define Your Who and Why (Before Anything Else)

The foundation of LinkedIn success isn’t posting—it’s strategy. Before you optimize your profile or craft your first post, get crystal clear on:

  • Your target audience (be incredibly specific)
  • Their current pain points and interests
  • The channels and creators they already follow
  • Your unique angle or tagline that sets you apart

Pro tip: Create a simple, direct tagline that differentiates you from competitors. For example: “I help B2B content marketers think like creators.”

Never Run Out of Content Ideas

Strategy 1: Learn from the Leaders

  • Follow creators who already have your market’s attention
  • Transform your thoughtful comments on their posts into standalone content
  • Create comprehensive roundups of industry influencers (this can get you 60,000+ views)

Strategy 2: Use Proven Content Frameworks

  • Career growth stories
  • Building in public
  • Counter-narrative thought leadership
  • Pain point + solution posts
  • “What’s working/what’s not” analyses
  • Industry case studies
  • Work-related humor (if it fits your style)

Strategy 3: Leverage AI Tools Strategically

Modern tools can jumpstart your content creation:

  • Post Drips: Plan and schedule AI-enhanced content
  • Taplio: Identify trending topics in your industry
  • Content Drips: Create engaging carousel posts

What Actually Works: Anatomy of Viral Posts

The Career Growth Post

Success elements:

  • Personal progression story
  • Actionable soft skill insights
  • Clean formatting
  • Quick-to-grasp concept

The Counter-Narrative Post

Key components:

  • Address a major industry challenge
  • Present an unexpected viewpoint
  • Back it with clear reasoning

The Newsletter Promotion

Winning formula:

  • Start with a common industry mistake
  • Present a simpler solution
  • Use bullet points for readability
  • Clear call-to-action

The Template Asset Post

Viral elements:

  • Specific value proposition upfront
  • Proof of results (e.g., “$1M in added pipeline”)
  • Engagement hook (“comment for DM”)
  • Valuable downloadable asset

Transform Your Audience into a Community

Want to take your LinkedIn presence to the next level? Consider creating a regular community event. Here’s a proven format:

  1. Monthly Zoom calls (45-60 minutes)
  2. Expert speaker opening (10 minutes)
  3. Small breakout rooms (15 minutes)
  4. Q&A session based on pre-submitted questions

This simple structure can turn casual followers into engaged community members. A single LinkedIn post about starting such a group can attract 40+ active participants and create ongoing engagement.

The Secret Sauce: Dwell Time

LinkedIn’s algorithm loves content that keeps people engaged longer. Maximize your “dwell time” by:

  • Creating detailed carousel posts
  • Writing in-depth analyses
  • Using formatting that encourages slower reading
  • Including multiple valuable points that require consideration

Success on LinkedIn isn’t just about follower count—it’s about building a community that values your perspective and engages with your content consistently.

The platform rewards authenticity, valuable insights, and community building. Focus on these elements, and you’ll build a following that generates real business value, regardless of your starting point.

My Next Steps – And Perhaps Yours Too

I don’t know about you, but based on these ideas, I plan on improving my LinkedIn game. I’ve landed some pretty spectacular business opportunities with LinkedIn, and I certainly would like more as we move into 2025. So, I think I will start posting there more. Wanna connect with me on the platform? Click here to add me as a connection.

5 Ways Teachers Can Encourage Girls to Pursue STEM Careers

5 Ways Teachers Can Encourage Girls to Pursue STEM Careers header

This article outlines five key strategies that educators can use to encourage and empower female students to pursue STEM careers.

The following is a guest post from my bloggy friend Taylor McKnight on behalf of Automation Integration Solutions, LLC. Interested in having a guest post on my website? Click here for my guest post submission form.

The Five Cs of How Educators Can Encourage Female Students to Pursue Careers in STEM

In the United States, women hold about 35% of all positions in the Science, Technology, Engineering and Mathematics (STEM) fields. To sustain the exponential growth in these fields and encourage more general equality, educators in primary and secondary institutions are the key. With the power to influence and encourage the next generation of STEM employees, educators can inspire young girls to enter into fields they were previously discouraged from or didn’t know existed. With communication, cooperation, collaboration, confidence, and curriculum, the percentage of females entering into STEM careers in the future can increase, meeting the needs for both growth and equality. 

What are STEM Careers?

STEM stands for Science, Technology, Engineering and Mathematics. Occupations in these fields have grown over the past few decades to include cyber and crypto fields, robotics, genetics, and environmental careers. It is an expansive field that continues to grow with the development of new science and technology, requiring more individuals to pursue an interest in these occupations for those fields to continue to grow and sustain development for the future. 

Five Ways Educators Can Encourage Girls to Pursue STEM Careers

Communication

Educators see their students every day for 180 days out of the year. This provides ample time to be able to communicate ideas and inspire curiosity. However, students will engage with ideas only if they are communicated to them. Talking about what STEM means, what kind of careers are available, how more women are needed in these careers, and why during everyday conversation or instruction will create a message that students can be exposed to. Surrounding the classroom environment with messages about STEM and women in STEM will also communicate the message. If an educator is not transmitting information, the likelihood of inspiration and curiosity is greatly diminished. 

Captivation

Most women do not connect products or services that they use with women in STEM careers. By exhibiting examples of how women have impacted their everyday lives with examples and role models, they will be able to see “someone like them” who made a real difference in the world through a STEM career. Captivating their curiosity will get them to look more into a subject. Showing how robotics and automation have changed the workforce can spark a level of interest in technology and science. By utilizing the Internet to show HOW science and technology affect just about every area in our lives, and how STEM careers play a role in that, the female audience has a chance to be captivated and dream of a potential future in these fields. 

Collaboration

It takes a village to support a child, and although educators play a major role in the development of young minds, collaboration creates an exponential impact. If educators work together, alongside families, guidance counselors, colleges, and the community, the conversation can grow in a unified manner bolstering the message that more women are needed in STEM careers. Creating opportunities for hands-on experiences, tours of local facilities, mentors and role models speaking to classrooms, exhibits being set up and communication being sent home to parents can bring a sense of collaboration for the subject helping to deliver the message clearly and across the board. 

Confidence

Educators play a primary role in developing confidence in young girls. If students are told that they can do it, and they are shown how to do it, they develop the confidence to go out into the world and achieve their dreams. Many people will tell you that the reason why they are successful in what they do is because there was a teacher in their life who told them that they could achieve their dreams. Girls need to have support and skills to gain confidence, especially if they are looking to go into STEM careers. By reinforcing ideas such as they can make good salaries in STEM careers, that women can be math and science-minded, and that they can pave the way for generations after them by becoming the next round of role models, they will be more interested in pursuing a STEM career because they believe that they can do it. 

Curriculum

Any subject in school can be tied to a STEM career with some creativity. Integrating science, math, engineering, and technology into every curriculum will help diversify the interest and knowledge that will inspire girls to pursue a career in STEM. Hands-on activities that promote curiosity about how things work, learning to write technical pieces, drawing out ideas spatially, or providing real work ideas that require scientific applications will help girls will be able to relate STEM to real-life scenarios, opening up a whole new array of possibilities to them. 

STEM Careers Girls May Want to Avoid

Although most females will encounter barriers in entering into STEM fields, there is a high need for the continual push for equality in science, technology, engineering, and math positions. Though no woman should be discouraged from pursuing their dreams, there are a few fields that young girls may want to think twice about entering. 

High Risk of Sexual Harassment

Although many protections are put into place, females should be aware of the standards and procedures that are put into place in any field, occupation, or work setting for sexual harassment. 

Health Endangerment

Fields that can cause exposure to reproductive organs or have a high health risk need to be evaluated by women who are entering that occupation. 

Equality

Although many women want to break the gender gap and barrier, constantly fighting to prove yourself because you are a woman can become very discouraging. For those who do not have the confidence to break the barriers, seeking out role models and mentors of women who have broken into the field is recommended. 

Along with this, women don’t need to be encouraged to only apply in gender-stereotypical STEM careers. These include fragrance and cosmetic careers, nursing, or secretarial work. Just because they are related to STEM, doesn’t necessarily mean they are STEM careers. 

With only approximately 40% of STEM careers being held by women, educators can shape the next generation just by how they present information and how often. Educators are often the greatest influencers and confidence boosters for young women pursuing these types of careers. By engaging them, encouraging them, and seeking out collaborative efforts to help them relate STEM to real-life examples, they will be more engaged in exploring opportunities following their primary and secondary education that they might not have thought of before.

Written by Taylor McKnight, Author for Automation Integration Solutions, LLC

Holiday Superfoods: Boost Immunity and Energy During the Winter Season 

Holiday Superfoods: Boost Immunity and Energy During the Winter Season Header

This article explores four traditional holiday ingredients that are also superfoods to boost your immunity during winter and beyond.

The following is a guest post from my bloggy friend Megan Isola. Interested in having a guest post on my website? Click here for my guest post submission form.

From Cranberries to Ginger: Making Your Holiday Menu Work Harder

The holidays are a season of indulgent foods, ranging from traditional pies to new twists on cranberry sauce. This year, indulgent doesn’t need to be unhealthy. With these holiday superfoods, you can boost immunity and energy while making dishes that everyone will love.

Cranberries: Antioxidants From Thanksgiving to Christmas

Cranberries are one of the most antioxidant-rich fruits native to North America. One study from the American Chemical Society found that these berries had the most phenols out of 20 fruits found in American diets. Phenols are one of the most common and effective antioxidants.

Bringing a can of cranberry sauce might be fine if you’re rushing to Thanksgiving dinner. You’ll be thrust into the debate over jellied or whole berry though, and there are much healthier options:

  • Cranberry Cocktails: You can use cranberry juice in everything from punch and sangria, to cosmopolitans and fruity martinis. If you need a virgin drink that kids can have, mix cranberry juice and seltzer water for a fancy non-soda beverage.
  • Cranberry Sauce: Cook up homemade cranberry sauce with a new twist. Making cranberry sauce is fairly foolproof, as they have natural pectin that jellies when cooked. Add cinnamon, ginger, or even a jalapeno for something that has a little kick. Cinnamon and ginger will add even more superfood power.
  • Cranberry Relish: Making cranberry relish just requires blending the berries with some other good things. Pecans or walnuts — themselves being superfoods — add some crunch, and citrus brings some bright acidity. Just be sure to balance out the brightness with a little sugar; you’ll still be using less than the canned stuff has. For an even more colorfully festive look at Christmas, garnish with a sprig of parsley.
  • Fresh Cranberries: If there happens to be a natural cranberry bog nearby, picking them can be a great pre-Thanksgiving outdoor activity. Freshly picked cranberries are good enough to be eaten on their own, being quite different from the cranberries you can buy in-store. Wild cranberry bogs are rare and sometimes closely held secrets, but great if you can find one.

Sweet Potatoes: Beyond Just the Sugary Casserole

The orange in sweet potatoes comes from beta-carotene. That’s the antioxidant that old wives’ tales claim is good for sight, but it’s good for all sorts of health aspects. Not only that, but, these yummy potatoes are safe for your pets, so if you drop a piece or two on the ground your furry one can reap the benefits too.

Sweet potatoes can be one of the best sources of beta carotene, because of how much people will eat when having them. Family and guests will take a large helping or two of sweet potato casserole, rather than just a couple of raw carrots. The sheer amount of sweet potatoes that people will eat ensures they get lots of that beta carotene.

A casserole is one of the most traditional ways to serve sweet potatoes, but it’s far from the only option:

  • Sweet Potato Casserole: Create the traditional marshmallow- and brown sugar-topped sweet potato for something that kids will gobble up. Sure it’s high in sugar, but at least they’ll be getting plenty of beta-carotene. Bonus points if you pass this off as dessert.
  • Mashed Sweet Potatoes: Who says mashed potatoes have to be white? Bring mashed sweet potatoes for a visually striking version of this standard dish. Leaving the skins on ensures you get even more of the nutrients than you otherwise would.
  • Sweet Potato Salad: Toss some sweet potatoes with cranberries, fresh spinach, and walnuts for a quadruple superfood salad. The tart, sweet, and crunch go well together and also make the dish one of the most colorful on the table. This is one dish you can make a day or two ahead of time, so the kitchen is just a little less chaotic.

Walnuts: Versatile and Affordable

Almost any nut is a good source of protein and other nutrients, but walnuts especially stand out as good holiday options. Walnuts are high in omega-3 fatty acids, and they have a natural sweetness too. These are also some of the more affordable nuts you’ll find, which is helpful if making a big dish to share.

Walnuts can be incorporated into cranberry sauce or sweet potato salad, as already mentioned. They’re also good for:

  • Stocking Stuffers: Whole walnuts can be a fun and easy stocking stuffer — simply toss them in between other items. They’ll be a healthy snack on Christmas morning when sugar is often the main food of the day. Just be sure you have at least one nutcracker (and not the decorative kind) if you get these.
  • Baklava: Pistachios are the traditional nut used in baklava, but walnuts are a good and more affordable alternative. Their natural sweetness goes well with honey and pastry, and they have just the right amount of crunch. At many gatherings, you’ll be the only person who thinks to bring baklava for dessert.

Ginger: Secret Ingredient Adding Depth

Ginger is known to have anti-inflammatory properties. It might help soothe sore throats, whether from illness or dry air, and upset stomachs after eating too much during a feast.

Ginger is also one of the most versatile ingredients when you’re making sweets. You can make:

  • Mulled Cider or Wine: Mulled cider or wine has sweetness, spice and plenty of warmth. Ginger can add to the spice, complementing other common fall spices with a little extra flavor. This is another option to make ahead of time, and then keep warm in a pot or crockpot. If you don’t have a good and large pot, there are plenty of cookware sets that come with big ones.
  • Ginger Bread: Gingerbread is a popular holiday treat that can be enjoyed anytime. Have a slice for breakfast, as a side, or for dessert.
  • Ginger Cookies: Ginger cookies are an alternative holiday dessert that may keep longer than a loaf. Gingerbread people are fun to bake and decorate with kids. Ginger snaps have an old-timey crunch.
  • Apple Dishes: Whether baked apples, apple pie or apple sauce, ginger can be added along with cinnamon and nutmeg. Not many people use ginger in their apple dishes, so this will give yours a little extra depth compared to any others that are brought for a meal.

Enjoy Your Holiday Meal

With dishes like these, you’ll want to eat plenty during the holiday season. Spread the dishes out throughout the season so that you don’t gorge all in one day. Check out other holiday-eating tips to enjoy the season’s tasty dishes, without running your stomach or diet.

About the Author: Megan Isola

Megan Isola holds a Bachelor of Science in Hospitality and a minor in Business Marketing from Cal State University Chico. She enjoys going to concerts, trying new restaurants, and hanging out with friends.

Impact of Internet Trends-Megan-Isola

18 Books to Read as We Close Out 2024

18 Books to Read as We Close Out 2024 blog header

In this post, industry leaders and founders share their most impactful book recommendations for money, mindset and mastery.

This post includes affiliate links - this means this website will receive a small commission if you order through any of them at no additional cost to you. Affiliate commissions are one of the ways my website makes money so that I can create content free of charge.

Leaders’ Library: Top Business and Personal Growth Books to Close Out 2024

As 2024 winds down, the quest for the perfect book recommendation is at its peak. Industry leaders like founders and CEOs have shared their top picks to guide your reading journey. From embracing vulnerability in “The Gifts of Imperfection” to innovating smartly with “The Lean Startup,” these experts provide 18 insightful recommendations. Get ready to discover transformative reads that can set the tone for your upcoming year.

Embrace Vulnerability with ‘The Gifts of Imperfection’

As we wrap up 2024, I find myself reflecting deeply upon “The Gifts of Imperfection” by Brené Brown. The book is basically about living a wholehearted life.

This book incredibly explains how important vulnerability is. According to Brené, vulnerability is not a weakness but a strength and the foundation for love, belonging, and joy. Her advice is to live in the moment, free from the burden of expectations, and to appreciate the beauty of life without reservation.

I found Brown’s writing both insightful and inspiring. Throughout the book, she shares personal anecdotes and research findings that make her point more relatable. She’s vulnerable and honest, and that makes her a trusted guide.

This year has taught me to live in the moment, and Brené beautifully shares how we can start enjoying life just as it is—messy, imperfect, but full of potential. I love the quote, “Let go of who you think you’re supposed to be and embrace who you are,” which is printed on the book’s cover.

Anybody wanting to get over self-doubt and make life more fulfilling should pick up this book. It’s a powerful reminder to be our true selves, flaws and all.

Mariyam Abid, Founder, The Beautyholic

Discover Interconnectedness in ‘The Overstory’

Heading into 2025, I’d steer you towards “The Overstory” by Richard Powers. It’s a profound narrative that intertwines the lives of its characters with the life-cycles of trees, echoing our commitment to growth and interconnectedness. Each chapter serves as a reminder of how deeply we’re rooted in our community and the impact of nurturing strong, lasting connections. This book reshaped my thinking on sustainability, a value we cherish as we craft our pins. Dive into “The Overstory”; it’s a powerful tale that inspires us to plant seeds for the future, both in nature and in business.

Bradley Fry, Owner, PinProsPlus

Transform with ‘Atomic Habits’

If you’re looking for a book to close out 2024, I highly recommend “Atomic Habits” by James Clear.

It’s a powerful guide on how small, consistent changes can lead to remarkable transformations. Clear breaks down the science of habits in a way that’s practical and easy to apply, making it perfect for anyone looking to start fresh or build better routines for the new year.

“Atomic Habits” helped me turn a simple 5-minute morning routine into a lasting habit that boosted my productivity. The small-changes approach made it easy to build momentum, and it’s stuck with me ever since.

Eric Gantz, Co-founder, Verena Street Coffee Co.

Reflect on Choices with ‘The Midnight Library’

I highly recommend reading “The Midnight Library” by Matt Haig. It’s a beautifully crafted story that explores the concept of choices and the paths not taken in life. The protagonist, Nora Seed, finds herself in a library between life and death, where each book represents a different version of her life based on the choices she could have made.

What I love about this book is its profound message about regret, hope, and the infinite possibilities that life offers us. It encourages readers to reflect on their choices and recognize that while we can’t change the past, we can always embrace new opportunities and directions for the future.

I believe that every journey—whether physical or emotional—teaches us valuable lessons. “The Midnight Library” is a gentle reminder that it’s never too late to rewrite your story. So, grab a cozy blanket, a warm drink, and dive into this thought-provoking read as we step into a new year filled with possibilities!

Danielle Hu, Founder, The Wanderlover

Find Clever Shortcuts in ‘Smartcuts’

I can’t stop thinking about Shane Snow’s book “Smartcuts.” It’s not your typical self-help fluff. Snow digs into real strategies for tackling problems in ways most of us wouldn’t consider. As an entrepreneur, I found myself scribbling notes and getting excited about applying these ideas. It’s all about finding clever shortcuts without cutting corners. Snow’s examples are fascinating—he looks at how some people zoom past traditional career ladders or create breakthrough innovations. What I love is how practical it feels. It certainly fired up my creative problem-solving skills.

Simon Brisk, Founder & SEO Strategist, Click Intelligence

Broaden Skills with ‘Range’

As I close off 2024, I do have a most-excellent book in mind, which I would highly recommend: “Range: Why Generalists Triumph in a Specialized World” by David Epstein. This is the best challenge against conventional wisdom about specialization as the path to success. It shows how broadening one’s skills and experiences can lead to higher innovation and adaptability, especially in this age when everything keeps changing rapidly.

This book offers a new perspective, especially for entrepreneurs and leaders navigating multiple roles, on the value of diverse experiences. Epstein uses compelling stories and research to illustrate how generalists thrive in environments where flexibility, creative problem-solving, and cross-disciplinary thinking are required.

“Range” challenges readers to learn beyond the boundaries of their niches. As we enter 2025, this is very timely advice because adaptability and a holistic skill set are what will determine the difference between success and failure. If you’re looking for a book to inspire you to rethink your approach to career growth and personal development, “Range” is an excellent choice to start your new year with a fresh outlook!

Darcy Cudmore, Founder, RepuLinks

Live Authentically with ‘The Four Agreements’

The Four Agreements” by Don Miguel Ruiz is a timeless book that offers profound insights into personal freedom, emotional resilience, and living authentically. It’s not your typical self-help book; it presents ancient Toltec wisdom through four simple-yet-transformative agreements that can help reframe how you approach relationships, challenges, and even your own self-perception.

Ruiz’s agreements—”Be impeccable with your word,” “Don’t take anything personally,” “Don’t make assumptions,” and “Always do your best”—provide practical guidance for navigating life’s complexities. Whether you’re a lawyer dealing with high-stress situations or someone striving for personal growth, the book’s teachings resonate on a deep, universal level. As the year wraps up, “The Four Agreements” encourages a reflective mindset, allowing you to enter the new year with clarity and intention.

For lawyers or anyone in leadership, Ruiz’s wisdom is especially helpful for managing interpersonal dynamics and emotional well-being. It’s an excellent read for those seeking balance, inner peace, and a fresh perspective to close the year on a strong note.

Meghan Freed, Co-Founder and Managing Partner, Freed Marcroft

Understand Stories with ‘The Science of Storytelling’

Honestly, if I could only suggest one book for the end of 2024, it would have to be “The Science of Storytelling” by Will Storr. This is a scholarly nonfiction piece that delves into psychology and science, and man, it’s unbelievable how much it tells us about the way our brains learn stories. The book is super informative but not so dense that you can hardly read it. It’s a medium-fast-paced book.

I’m always striving to be a better writer, and this book changed my approach. But it’s a lot more than just giving hints on character and plot. It talks about why storytelling can heal and make us more deeply attached, and that’s interesting. Also, seriously—even the British Neuroscience Association applauds it.

This book is essential if you are a potential fiction writer or simply want to understand the human mind. It’s available on Amazon. Seriously though, it’s an excellent book and essential for anyone trying to understand the influence of a good story.

Thomas Franklin, CEO, Swapped

Reframe Money Mindset with ‘The Psychology of Money’

For a finance-focused option, I’d suggest “The Psychology of Money” by Morgan Housel. This book really resonated with me because it emphasizes how our relationship with money is as much about mindset as it is about numbers. It’s an insightful take on how our experiences, emotions, and even upbringing shape the way we handle money—lessons that are important for anyone wanting to achieve financial independence.

This book is one of those rare finance books that goes beyond just numbers and strategies—it dives into the emotional and psychological side of money, which often gets overlooked. One of the biggest takeaways for me was the idea that financial success isn’t just about making the right investment decisions; it’s about managing your behavior over time. That’s something that really resonated with me as both an investor and an entrepreneur.

For example, Housel’s perspective on risk and reward helped me reframe how I think about my long-term investments. He talks about how people often underestimate the importance of staying the course, even when markets are volatile, and that patience is one of the most valuable traits in wealth-building. 

As someone who has navigated both property and finance markets, I’ve found that being able to manage emotions during uncertain times has been key to staying on track with my goals. This book reinforces that success with money isn’t always about intelligence or being “right”—it’s about consistency, humility, and understanding your own behaviors.

Austin Rulfs, Founder, SME Business Investor, Property & Finance Specialist, Zanda Wealth

Adopt Kobe’s Mindset with ‘The Mamba Mentality’

A great book to read as we close out 2024 is “The Mamba Mentality: How I Play” by Kobe Bryant. It’s more than just a sports book; it’s about mindset, discipline, and pushing through challenges, which makes it a perfect read for ending the year on a high note. Kobe dives deep into the mindset that made him one of the greatest basketball players ever, sharing his approach to the game, training, and mental toughness.

What’s special about this book is how it translates basketball lessons into everyday life. Whether you’re an athlete or not, Kobe’s reflections on hard work, focus, and overcoming setbacks are inspiring and motivating. It’s a book that leaves you thinking about how you can apply his drive and mentality to your own goals heading into the new year.

Hicham Badri, Athlete, Blogger, Serve And Save

Enhance Thinking with ‘The Extended Mind’

The Extended Mind” by Annie Murphy Paul—While many are familiar with popular self-help books, this lesser-known gem offers a fresh perspective on cognitive enhancement that’s particularly relevant in our complex work environments.

Paul’s book explores how we can use our bodies, spaces, and relationships to boost our thinking processes. We implemented her ideas about optimizing our physical workspace to enhance creativity, which led to more innovative ideas during our brainstorming sessions. Her insights on collaborative cognition also helped us restructure our team meetings, improving our problem-solving efficiency.

What makes this book stand out is its blend of cognitive science and practical advice. It’s not just about personal productivity; it’s about rethinking how we approach cognitive tasks as a whole. As we prepare for 2025, understanding how to leverage our extended cognitive systems could give businesses a real edge. If you’re looking to challenge your current thinking and find new ways to enhance your team’s cognitive capabilities, “The Extended Mind” is definitely worth a read.

Aaron Whittaker, VP of Demand Generation & Marketing, Thrive Digital Marketing Agency

Transform Finances with ‘Profit First’

As we wrap up 2024, I’d wholeheartedly recommend “Profit First” by Mike Michalowicz. It’s been a game-changer for our web development agency.

Think of it as a financial diet for your business. Just like you might set aside portions of your plate for different food groups, Michalowicz teaches you to allocate your revenue into different accounts for profit, owner’s pay, taxes, and operating expenses.

It’s counterintuitive—most of us were taught to focus on sales first, then expenses, with profit as an afterthought. But flipping this script has transformed how we manage our finances.

The beauty of “Profit First” is its simplicity. It’s not about complex accounting jargon—it’s practical, actionable advice that any business owner can implement.

Since adopting this method, we’ve seen steady profit growth, even during challenging times. It’s like having a financial safety net—giving us peace of mind and the ability to reinvest in our business confidently.

Remember, a thriving business isn’t just about how much you make, but how much you keep. “Profit First” shows you how to do just that. As we look towards 2025, this book could be the key to unlocking your business’s true potential.

Harmanjit Singh, Founder & CEO, Website Design Brampton

Navigate End-of-Life with ‘The Art of Dying Well’

The Art of Dying Well: A Practical Guide to a Good End of Life” by Katy Butler is especially valuable for those of us in the funeral-services industry. It provides essential insights into navigating end-of-life experiences with grace and dignity.

Butler explores creating a fulfilling end-of-life plan that reflects individual values, preferences, and wishes. Her compassionate approach emphasizes the importance of open conversations about death and dying, which aligns with our mission to support families in making informed decisions during difficult times.

Reading this book can enhance our understanding of the emotional needs of those we serve, equipping us to guide families through the complexities of funeral planning. It reminds us that our work is not just about logistics but about honoring lives and providing comfort to grieving families. “The Art of Dying Well” encourages us to create meaningful experiences that reflect the unique stories of the deceased, ultimately fostering a more supportive and thoughtful approach to our services.

Paul Jameson, Founder, Aura.life

Heal Trauma with ‘The Body Keeps the Score’

As we wrap up 2024, I’d recommend “The Body Keeps the Score” by Bessel van der Kolk. I’ve seen how trauma impacts our adolescent patients. This book offers valuable insights into healing. It’s not just theory—van der Kolk provides practical strategies that I’ve found helpful in my own practice. While it can be a heavy read, I think it’s an important one for understanding ourselves and others better as we head into a new year.

Aja Chavez, Executive Director, Mission Prep Healthcare

Achieve Greatness with ‘Good to Great’

As we wrap up 2024, I’ve been reflecting on some of the classic business insights that still hold true today. One book that continues to stand out for me is “Good to Great” by Jim Collins. Even though it’s been around for a while, its lessons are timeless and still incredibly relevant for anyone trying to take their business to the next level.

What makes “Good to Great” so impactful is that it’s not just filled with theories. Jim Collins and his team did a deep dive into real companies that managed to go from being just good to truly great, and they uncovered the strategies that helped them make that leap. It’s data-driven and packed with actionable insights.

The book also introduces concepts like the Hedgehog Concept and the Flywheel Effect, which are not just buzzwords but powerful ideas that help leaders focus on what really matters. And it talks about the importance of leadership, particularly what Collins calls “Level 5 Leadership,” which combines humility with fierce determination—something I’ve seen firsthand in my own entrepreneurial journey.

Even though it’s been over two decades since it was first published, the lessons in “Good to Great” still resonate, especially as we face today’s business challenges. The emphasis on disciplined thinking and strategic action feels more relevant than ever.

Whether you’re a seasoned exec or a startup founder, revisiting “Good to Great” at the end of 2024 could provide some fresh perspectives on how to push your organization towards greatness.

Jay Yue, Growth, Wanderboat

Embrace Uncertainty with ‘Think Like a Rocket Scientist’

I highly recommend “Think Like a Rocket Scientist” by Ozan Varol. Written by a guy who worked on one of NASA’s Mars missions, this book is all about why uncertainty is crucial to great discoveries, big progress, and unlimited creativity. Contrary to what you might expect, it’s an easy read and structured in a way that makes it hard to put down. 

Varol looks at the decision-making process and the role of uncertainty in rocket science but also gives plenty of examples from the worlds of business, sports, and more. Each chapter is summarized into a few key points, but I think you can get the most value out of this book if you distill its lessons into your own framework for decision-making.

Sofie Couwenbergh, Content Strategist & Writer, Sofie Couwenbergh

Focus Deeply with ‘Deep Work’

I would recommend “Deep Work” by Cal Newport. Here, the author describes the need for focused, undistracted work in an increasingly noisy world. He explains how deep work produces better results in less time and leads to personal and professional growth.

As you close out 2024, this book can help you learn habits that destroy distractions, focus on high-value tasks, and maximize the use of your time. It is a guide for application fit for the bill for anyone who wants to work smarter, not harder.

Cory Arsic, Founder, Canadian Parent

Innovate Smartly with ‘The Lean Startup’

I believe that “The Lean Startup” by Eric Ries is the book that should be recommended to entrepreneurs and business leaders who wish to make smarter decisions with fast-paced times still approaching the year 2024. This approach will not only encourage validated learning but emphasize that companies should test ideas fast and iterate from real customer feedback. This will make it a compelling framework for risk minimization and growth maximization.

“The Lean Startup” equips you with tools to address uncertainty and move on to data-driven decisions based on continuous innovation inefficiencies. It is for those companies trying to make their strategy all optimized for 2025.

Chris Hinman, CEO, TheBestReputation

Final Reflections: What Caught My Eye

After diving into these recommendations, I’m both humbled and excited. While I’ve already experienced the transformative power of books like “Atomic Habits” and “The Four Agreements” firsthand, I’m intrigued by several titles that weren’t on my radar before.

“The Extended Mind” particularly caught my attention – as someone constantly looking to optimize how I think and work, Annie Murphy Paul’s fresh take on cognitive enhancement feels like a must-read for my 2025 list. And while I’d heard buzz about “The Psychology of Money,” peeking into Morgan Housel’s perspective on the emotional aspects of financial decision-making has convinced me it needs to move up my reading queue.

I’m also drawn to “Range” by David Epstein. In a world that often pushes for hyper-specialization, the idea that being a generalist could be a superpower resonates deeply with my own professional path – especially lately. It’s definitely earned a spot on my reading list.

What strikes me most about this collection is its balance between practical wisdom and big-picture thinking. From the proven business insights in “Good to Great” (an old favorite) to the innovative thinking in “Think Like a Rocket Scientist” (now also on my must-read list), these recommendations offer something for every aspect of professional and personal growth.

Whether you’re like me and have already explored some of these titles, or you’re discovering them all for the first time, I believe there’s tremendous value in this curated list. I know I’ll be adding several of these books to my Kindle for sure.