Could blogging be the key to how to book more weddings for your wedding business? I chatted with Dawn Booth to discuss it.
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Book More Weddings with Blogging – Expert Insights from Dawn Booth
I spoke to Dawn Booth in late 2021, and since then, her episode has blown up! With this in mind, I thought it would be a fun idea to re-visit her episode and write about all the juicy insights we discussed.
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In my conversation with Dawn Booth, owner of Epic Events by Booth and veteran event planner since 1995, one thing became crystal clear: wedding vendors who aren’t blogging are missing out on a massive opportunity to connect with potential clients and grow their business.
“Blogging is ridiculously important. It’s probably more important than anything else right now.” – Dawn Booth
Why Your Wedding Business Needs a Blog
The wedding industry is built on trust, expertise, and connection. When couples are planning their big day, they want to work with vendors who not only know their stuff but can demonstrate that knowledge. A blog gives you the perfect platform to showcase your expertise and build that crucial trust factor.
Dawn shared a perfect example of this in action. Her “Florida Summertime Wedding Survival Guide” blog post garnered over 2,000 views immediately after posting. This kind of engagement isn’t just about numbers – it’s about establishing yourself as the go-to expert in your field.
The Hidden Benefits of Blogging for Wedding Vendors
There are so many reasons that you should be blogging if you hope to book more weddings. Here are just a few of them:
- SEO and visibility
- Building connection through education
- Showcasing your expertise
SEO and Visibility
One of the primary advantages of maintaining a blog is improved search engine optimization (SEO). As Dawn points out, “Blogging helps you with your SEO… helps to be found.” When couples are searching for wedding vendors in your area, a well-maintained blog can help your business appear higher in search results.
Building Connection Through Education
“When you give out free information and you’re educating, people will remember you,” Dawn explains. “Because you gave them that information, they feel more connected to you as a business and as an individual.”
Showcasing Your Expertise
Your blog is the perfect place to demonstrate your industry knowledge. For instance, Dawn’s summer wedding guide came from years of experience handling Florida weddings. She knew exactly what couples needed to consider, from afternoon rain showers to backup plans for outdoor ceremonies.
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15 Blog Post Ideas for Wedding Vendors
- Seasonal wedding guides specific to your location
- Budget breakdown: What couples should expect to spend
- Timeline planning tips for different types of ceremonies
- Behind-the-scenes looks at your recent events
- Vendor collaboration spotlights
- Wedding trends in your local area
- Common wedding day mishaps and how to avoid them
- Questions couples should ask before booking vendors
- Local venue spotlights and tips
- Planning advice for different cultural ceremonies
- Wedding day emergency kit essentials
- Tips for choosing wedding colors/themes
- Guest experience enhancement ideas
- Weather contingency planning advice
- Real wedding features with planning insights
Getting Started with Your Wedding Business Blog
1. Share Your Experience
Don’t be afraid to share your journey and expertise. Dawn started in the industry with a fashion show in 1995 and has expanded to offer multiple services including:
- Event planning and design
- Bartending services
- Officiating services
- Virtual bridal shows
2. Focus on Education
Think about what your potential clients need to know. Some topic ideas include:
- Season-specific wedding tips
- Venue selection advice
- Timeline planning
- Budget considerations
- Industry trends
3. Show Your Personality
Dawn’s approach to naming her wedding arches and packages shows how injecting personality into your business can make you memorable. Your blog is another opportunity to let your unique voice shine through.
Creating a Sustainable Blogging Schedule
It doesn’t have to be complicated to create a sustainable blogging schedule that helps you book more weddings. Let’s explore some ideas that could help you out.
Monthly Content Calendar
- Week 1: Educational content (how-tos, tips, guides)
- Week 2: Behind-the-scenes/recent event showcase
- Week 3: Seasonal or trending topics
- Week 4: Client stories or vendor spotlights
Content Creation Timeline
- Brainstorm topics (1 hour/month)
- Outline posts (30 minutes/post)
- Create content (1-2 hours/post)
- Add images and format (30 minutes/post)
- Review and publish (30 minutes/post)
Maximizing Your Blog’s Impact
Social Media Integration
- Share blog post excerpts on Instagram
- Create Pinterest-worthy images from each post
- Use Facebook to promote new blog content
- Share key tips on Twitter/X
Email Marketing Connection
- Send blog highlights to your email list
- Create exclusive content for subscribers
- Use blog content in welcome sequences for new leads
Overcoming Common Blogging Challenges
“I Don’t Have Time to Blog”
If writing isn’t your strong suit, Dawn suggests several solutions:
- Record yourself talking about topics and have it transcribed
- Jot down main points and work with a writer
- Use your existing knowledge and experience as content starting points
“I’m Not a Good Writer”
As Dawn shares, “It’s hard for me to write, but it’s not hard for me to talk.” Consider:
- Voice recording your thoughts
- Working with a professional writer
- Breaking content into manageable chunks
Making Your Blog Work Harder
Cross-Promotion Opportunities
Your blog content can be repurposed across multiple platforms:
- Social media posts
- Email newsletters
- Press opportunities
- Marketing materials
Media Opportunities
Quality blog content can lead to media exposure. As Dawn’s summer wedding guide demonstrates, having unique, valuable content makes you an attractive source for local media looking for wedding experts.
Measuring Your Blog’s Success
Key Metrics to Track
- Page views
- Time spent on page
- Inquiry form submissions
- Email sign-ups
- Social shares
- Comments and engagement
- Booking inquiries mentioning blog posts
The Community Aspect
One of Dawn’s core philosophies is “community over competition.” Your blog can help you build relationships within the wedding industry by:
- Featuring vendor partnerships
- Sharing industry insights
- Creating content that benefits the whole wedding community
- Building trust with potential referral partners
Final Thoughts
“Your website and your business is your baby… anybody can throw up a website right now, within ten minutes or less. Doesn’t mean it’s going to do anything.” – Dawn Booth
Let’s face it my bloggy friends – having a website isn’t enough if you want to book more weddings! You need to give potential clients a reason to trust you with their special day. A well-maintained blog can be the difference between a couple booking with you or moving on to the next vendor.
Taking Action Today
- Set up your blog if you haven’t already
- Choose 3-4 topics from the idea list above
- Create a simple content calendar
- Start with one post per month
- Track what resonates with your audience
- Adjust and optimize as you learn
Remember, as Dawn emphasizes, it’s not just about having content – it’s about providing value, sharing your expertise, and building genuine connections with your potential clients. Start small, be consistent, and watch as your blog becomes one of your most valuable booking tools.
Need help getting started? Consider working with a professional writer or content creator who can help you share your expertise while maintaining your authentic voice. You could even purchase private label blogs from a company like Tools for Motivation, and then update it to reflect your brand’s voice if you want to blog, but need a shortcut.
The investment in quality content today could lead to multiple bookings tomorrow.
