When you embark on a career as an online entrepreneur, you’re usually not ready for the sheer volume of tasks you have to handle on your own. Even if you’re just running a single business model, it can get overwhelming trying to master time management and remember to carry out your responsibilities.
It’s imperative that you systemize your business so that you’re able to thrive with a functioning operation that lessens your stress and even allows you to bring in help from time to time when and if you want to step away from your business for some down time.
In the blueprint below, you’ll find a readymade system that you can integrate into your schedule where you’re working five days a week, handling six tasks per day. This will address your blogging routine, email marketing, social marketing, product launches, affiliate marketing and customer service efforts.
You can also switch things around so that you do all of your blogging on day 1, all email tasks on day 2, and so on, if you prefer to knock it out that way rather than have a variety of business aspects to work on daily – it all depends on your personal preferences.
Day 1
Blogging System – Analyze the Traffic and Engagement of Previous Posts
On the first day of each week, you need to see what’s working and what’s not in terms of getting traffic to your blog and having those visitors engage with you. Check traffic stats and log into your dashboard to approve and reply to comments.
You want to stay aware of what is helping you rise in the SERPs (search engine results pages), what gets shared on social media to send traffic your way, and what slants cause people to generate enough emotion that they need to respond with a comment.
When you check analytics, you can also go back to work on blog posts that are underperforming, strengthening their keywords, content and value so they have a fighting chance to get seen.
Email Marketing System – Create the Draft Templates for the Upcoming Week of Emails
On day one, log into your email autoresponder system and create a draft broadcast email for each of the days of the week you plan to email out. In the title, put the day of the week and date, such as Mon 23rd so you know which day to schedule it later.
In the body, go ahead and enter your greeting, such as Hi {firstname_fix}! and type in the words personal, promo, and value with about two lines between each one. Then, type in your usual sign off, such as, “To your success… John.”
This draft template is going to make it easy for you to quickly log in if something arises during the week that you want to remember to add to an outgoing email. Don’t do anything else to these drafts today.
Social Marketing System – Create Some List-Building Posts and Link to Your Lead Magnet
Day one of your socialization is going to be to log into your favorite social media networks and apps, like Facebook, Pinterest, Instagram, TikTok, YouTube and more – and create a post about something to do with your lead magnet or the value in being on your list.
Make sure you link to the lead magnet page, because you want these particular posts that you create to help build your list. You can pull one specific tip from your lead magnet with a call to action telling them they can learn more about it in your free report, or create a post that makes people think, such as asking a question about who is struggling with an issue – with a call to action that they can find the link to a report that can help in the comments, where you share it.
Product Launch System – Pinpoint the Needs of Your Target Audience
If you want to be a vendor – a product creator who sells digital info products, then you’re going to spend day one researching the needs of your audience so that you can create something they won’t want to miss out on.
Look at emails that have come in, comments people have posted on your blog and in social groups. Look on forums and see what types of books are selling in your niche to see where the biggest demand is and make a list of the problems you see that you can help with.
Affiliate Marketing System – Gather Ideas for a Week’s Worth of Potential Product Promos
Your first day of the week as an affiliate, you want to gather ideas for as many products as you want to promote. If you want to write three reviews per week, then find three products – tangible or digital.
Today, you’re looking for quality products that you’ll enjoy promoting. Look on sites like Warrior Plus, ClickBank, JVZoo, Amazon, Share-a-Sale, and Commission Junction, too. Don’t just aim for commission, but find something that pays well while also benefiting your readers, so you don’t sabotage your reputation.
Customer Service System – Answer All Incoming Support Tickets and Emails
Customer service should never be neglected, so on day one, you’re going to sort through all of the incoming emails you’ve received from your audience – and that includes checking your spam folder to make sure no one fell through the cracks.
If you have a support system in place, make sure each one achieves a resolved status before shutting down for the night, if possible. At the very least, make sure each customer has received communication from you about your efforts to resolve it.
Day 2
Blogging System – Conduct Niche Research and Map Out Your Blog Topics
Day two of blogging will require you to start conducting niche research for next week’s upcoming blog posts. Bloggers typically want a variety of slants to keep their audience coming back.
You might have value-packed pillar posts, shorter tip posts, interviews with other experts, curated information, and more. What you do want to do is make sure of is that your posts are trendy and relevant in that moment.
If there’s breaking news you want to cover in your niche, be aware of it by looking up news and data for your topic. Go ahead and outline some main points for each post if you want to make it easier on yourself.
Email Marketing System – Update Your Promo List for the Next Week
For your second day of email marketing, update the list of items you want to promote in your emails that week. These can be a mix of things you sell or items you promote as an affiliate.
Go to sites like Muncheye and Warrior Plus to see a launch calendar of digital info products that will be releasing in the coming week in your niche. If you want to get a coupon code from another vendor to offer your customers, secure those deals on this day.
Have everything ready to go – such as the JV pages you need to refer to. Don’t promote too many items in each email. You can spread things out a bit. Even if something launches on a Tuesday, you don’t have to promote it until Wednesday if you already have something scheduled for Tuesday.
Social Marketing System – Engage in Some Personal and Direct Networking
Social marketing is a very important part of succeeding as an online marketer. On day two, you want to have one-on-one communications with people you want in your circles. You can do this by private messaging them, emailing them or engaging on their content.
These can be people you want to recruit as an affiliate later, marketers you want to approve you as an affiliate, experts you hope to interview, people you want to learn from and more.
Product Launch System – Brainstorm and Outline a Product
For the second day of your product launch system, you’re going to think of a product that will meet the needs of your customers and outline it in depth. This makes the product creation process quick and easy.
Look at what competitors have launched and think of how you can do something better or different that will be in demand – a product people are willing to pay for. It can be text or video based, and it doesn’t have to be a gigantic product because narrow, targeted products often convert better than broad, comprehensive ones.
Affiliate Marketing System – Jot Down the Features and Benefits of Each One
Day two of your affiliate marketing system will be to go through the products you wanted to promote and make a list of the specifications and benefits of each one. Write down what it is, the price point, what problem it will solve, and how it works.
Don’t be afraid to also make a note of any drawbacks you find with it. This can be a way for you to brainstorm a bonus for any missing information, or to provide helpful tips for anything that is lacking.
Customer Service System – Check Social Media PMs to Address Direct Messages
The second day of customer service will mean you log into social media accounts to check for customer service issues. It might be something someone has direct messaged you, a comment they left on one of your posts, etc.
Many people only use social media to log complaints against vendors and companies. You need to be able to salvage your reputation by handling anything that comes up in a professional manner, without flying into a fit of rage.
Day 3
Blogging System – Create Multimedia Elements to Break Up Text
Midway through your work week, on day three, you’re going to create some images or videos to help break up monotonous text on your blog. This will also help it show up better in social media feeds, because if someone shares a link to your post, it will pull the image or video into the feed with it.
You can make simple images on Canva with a callout of a certain quote from your post. You can create an infographic of the main points of your post – whatever you feel helps give a reader’s eyes a quick break from a large block of text.
If you don’t want to make images yourself, you can also download stock photos to help break up text, too. You can use free ones like Pixabay or paid ones from sites like iStockPhoto or DepositPhoto.
Email Marketing System – Add Personalization, Value, Promos and Links to Each Email
Your third day of email marketing will have you logging in to the autoresponder system and going into the drafts you’ve made for next week’s emails. Start by going to each one and adding a bit of personalization under the greeting.
Then, insert the promos for products you’ve been gathering – with details about the special deal or what’s included, along with the links to the product and any coupon codes you have.
Make sure you end your email with a snippet of value, like a tip or solution to a problem, so that your audience doesn’t feel as if you’re slamming them with constant promotions without giving them anything in return.
Social Marketing System – Create and Share Some Multimedia in Your Feed
On day three, you’ll be bringing different media formats to your social networking accounts. You can share these on your profile, page and group. This can be media you’ve created (ideally) or just something you found relevant and useful that someone else created.
Look for YouTube videos, podcast episode links, images like infographics, and more. Always add some of your own commentary about the media they’re seeing. Why did it resonate with you, what do (or don’t) you like about it? Make sure you create a call to action for them to engage with your post.
Product Launch System – Order or Create the Branding for Your Launch
The third day of product launch systemization is when you either create or order the branding you want for your product. If you create it yourself, you might se a tool you purchased or a site like Canva to make an eCover.
You can use a product like SmartMockups to create a multi-device image if you have something like a video module course you’re creating. You can also outsource this task to someone on Fiverr or Upwork.
Affiliate Marketing System – Apply for Approval and Gather Your Links
The middle day for your affiliate marketing system means you’ll be going to those products you want to promote and applying for and grabbing your affiliate links so they can be included in your upcoming emails, in blog posts, and elsewhere.
If optional, make sure you enter a note to the vendor about why you want to promote so they know you have a genuine interest and aren’t just going to send junk traffic and ruin their conversions.
Customer Service System – Create a Survey to See How You Can Improve and Email It
On day three for customer service, create a survey or question to send to your subscribers and followers to see where you can improve. You can also ask specific questions about what they need help with, or whether they would like something you have in mind.
This kind of solicitation for feedback shows that you go the extra mile to meet the needs of your audience. Be sure to take their comments into consideration. If they took time to respond, then they’re trying to help you succeed, too.
Day 4
Blogging System – Write Your Upcoming Week’s Blog Posts
On the fourth day of your blogging system, you’re going to sit down and write your upcoming blog posts. Whether it’s one or seven, do your best to write a post that’s worthy of rising in the search engine ranks and garnering a lot of organic traffic.
You also want to make sure you end with a call to action. That might be for them to sign up to your list, share the post with others, leave a comment, etc. You want engagement to soar.
Email Marketing System – Queue Up Each Email for the Correct Date and Time
Your emails will be complete now, so today, you can queue each one up. If you have multiple lists, you can pick and choose which ones it goes out to. Pick the correct date you want it to go out as well as the time (be mindful of EST versus CST time).
When each email is queued up, be sure to create a test of each one. This allows you to quickly see it and ensure you’ve entered your links, that it’s free of typos and errors, and that it’s formatted correctly.
Social Marketing System – Curate Some Great Information for Your Followers
On your fourth day of social marketing, be a great curator for your followers. One way to succeed with this is to look through your own feed of the people you are following and share some of their content with your own followers.
This builds good will with the other person (they’ll be more apt to share your posts in the future), and it shows your audience that you are good about finding valuable posts from others to share with them.
Don’t just share anything and everything. Be selective. If you don’t find anything in your feed, then go outside of it to find something from someone else to share, like another expert or blogger with some content you found interesting.
Product Launch System – Create the Product for Your Buyers
For day four of your product launch, you’re going to dive into product creation. Many people can create their product in a day, but it all depends on how fast and knowledgeable you are.
If it takes a bit longer, don’t stress about it. Just take your time and create the product, picking up on your daily tasks whenever it’s complete. Remember, you can also outsource product creation or use private label rights as a readymade product or springboard for your own info product.
Affiliate Marketing System – Write or Record Your Review and Post It to Your Blog
Day four is the day you’ll be creating your affiliate reviews, too. You can write them or record them on video, such as doing an unboxing reveal or creating a screen capture showcasing a case study of your results with a product.
Upload it to your blog when you’re done – ideally with some sort of image or video so that it breaks up text and can be found easier in the feeds on social media if someone shares it.
Customer Service System – Whip Up an Unexpected Gift for Your Subscribers or Blog Readers
For your fourth day of customer service, you can create a simple, yet valuable unexpected gift for your blog readers, subscribers and social media followers. This might be something as simple as a cheat sheet, checklist or template they can use.
If you don’t want to make one, you can purchase the rights to one by looking for low content PLR and rebranding it and editing it to be specifically for your audience as a gift from you.
Day 5
Blogging System – Format and Schedule the Posts to Go Live
On your final blog task for the week, you want to format each of the blog posts you want to go live next week and schedule them for publication. Some people do multiple posts per day, some daily, and some just once or twice a week.
For formatting, make sure you have the font broken up so that it’s not one large swath of text without any broken up paragraphs. You should also have skimmable sub-headings or sections that are in bold.
You can use bulletpoints and make sure your images are aligned properly. You want to make sure you have images tagged with relevant keywords as well. And if possible, bold and underline hyperlinks.
You can do a preview of what the post will look like, and you should always do this to ensure that everything looks good, links are in place, and there are no errors or typos. Make sure you space your posts out and have them categorized and tagged for SEO and human navigation.
Email Marketing System – Check Analytics and Clean Up Your List
The last day of the week, you’ll be looking at last week’s emails to see how they performed with your subscribers. Which subjects got the best open rates? How many people, on average, are opening your emails?
You want to look for any bounced emails and clean those up. You also want to delete the unsubscribes because some systems will charge you based on numbers, and those will include the unsubscribed emails in your database.
Social Marketing System – Share Something You’ll Profit From as a Vendor or Affiliate
Social media is a great place to monetize your online efforts. Today, pick something you can earn money from and post about it with a link on a variety of platforms, making sure to track what worked best.
It might be a course of yours, a print on demand tangible item, a coaching program – or something you’re promoting as an affiliate for someone else. You might create a text post for Facebook, a video for YouTube and TikTok, an image for Pinterest and Instagram, etc.
Product Launch System – Create Your Copy, List It on a Platform and Notify Affiliates
The last day of your product launch will have you first creating the sales copy that details the benefits of your product for prospective buyers. Your copy should include a storyline, headlines, bulletpoints, a call to action and more.
You then want to create a listing for the item for sale on a platform of your choice, scheduling it ahead of time. You can do this on sites like Warrior Plus, JVZoo, and ClickBank to name a few.
Notify affiliates by creating a listing on Muncheye, emailing your affiliates, reaching out directly to people you want to recruit, and more. Make sure you give them a link to where they can grab their affiliate link to promote for you.
Affiliate Marketing System – Share the Review in Emails and on Social Media
On the final day of your affiliate marketing system for the week, take the link to your product reviews that you’ve created and share them on social media. You can post the links to the blog post reviews on Facebook, create Pins for them on Pinterest, and more.
You want to make sure that wherever you’re sharing the links, your target audience is prevalent on the site. You should be looking for groups and hashtags to see if there’s an audience there.
Customer Service System – Make Note of Any Complaints or Requests and Work on a Solution
Finally, take care of the customers by taking their concerns to heart and actively working on a solution that you can present to them in the coming week. For example, if someone says your blog is hard to read because it has white text on a black background, then see if switching it would work better.
If they approach you saying they really need help with one thing in particular, make a note of it and either use the idea for a product in the upcoming week or as a free gift with a tip sheet to help them.
One great thing you can do to let people know you hear them is to thank the person who submitted the topic (first name only in case they don’t want their full name divulged) and you can even gift them the solution you create in advance with a personalized message that you hope it helps and you appreciate the feedback because you know it’ll help others, too.
Systemizing your online business isn’t just something you can do if you want to. It’s almost a necessity. Along the way, as you gain more experience, you’ll develop systems and processes of your own – but this should get you started with a roadmap to ensure it all gets handled effectively.
