New Year, New Customers: Strategies for Driving eCommerce Growth in 2025

Need new customers for your eCommerce business? Read this post for some ideas to drive eCommerce growth in the new year. 

The following is a guest post from my bloggy friend Megan Isola. Interested in having a guest post on my website? Click here for my guest post submission form.

Growing Your Online Business: Smart Customer Acquisition Strategies

Each year, businesses the world over seek to increase their customer base by identifying and engaging new customers. As an eCommerce  business owner, you do not have a physical location for customers to find and visit. Because of this limitation, you need to find alternative methods to reach potential customers and convince them to look to your business for whatever service or product you offer. To drive eCommerce  growth in a new year, you will find that new strategies are needed if you want to grow your business by adding new customers.

Gaining and using insight into how your customers interact with your business

With an established eCommerce  business, you have a ready source of information about your current customers. These are the people or other businesses that have decided that the product or service your business is offering is something they need or want. Therefore, you can make the most of the data that comes from your existing customers to develop a plan to reach new customers. As an eCommerce  business owner, you are likely aware of the myriad tools available to obtain information about or from individuals visiting your website. This information will help you paint a picture of your customers, beyond the fact that they purchase your product or service.

With a detailed understanding of your existing customers, you can work to develop ideas for how to market your company to potential new customers. These plans can be as simple as changing where and when you advertise, or as complex as using data insights to drive business growth through detailed and targeted advertising. Because you are using data from your current customers to find new customers, you can test your action plan with the customers you already have and make adjustments before deploying the plan to find new customers. As you carry out your plan, you will begin to gain insights into what works for reaching and engaging with new customers.

Finding and connecting with new customers using social media

Many people use social media in their personal lives to maintain connections with friends and family. But as an eCommerce  business looking to engage with new customers, you can use social media to find those people and connect with them. However, to successfully employ social media as a tool to find and connect with new customers, you need to do more than post to your business’ page. To truly use social media to its fullest extent, it will be necessary to analyze and interpret the data about your existing customers and use the analysis to find new customers.

Using a social media analysis tool will make this process simpler and more effective. With such a tool, you can provide information about your eCommerce  business and your existing customers, which the tool will analyze to find certain similarities and patterns. Then, with that information in hand, the service can be used to develop an action plan for finding new customers through social media. Because there are so many ways in which people may connect with a business through social media, it is important for you to have an appropriate plan to reach your target audience.

Engaging with potential customers to make them customers

Converting potential customers into customers is something every business must do. Many companies will measure a metric of how many potential customers become customers, and they are always seeking to increase that number. As an eCommerce  business owner, it is important that you not only grab the attention of individuals on the internet but quickly convince those individuals to take a closer look at what you have to offer.

Many people use the internet as a resource for just about anything they can think of, which often means they are jumping from site to site, task to task. Therefore, if a potential customer sees something you have to offer, but what they see does not hold their attention, it is unlikely they will become a customer. This is why it is more important for eCommerce  businesses to present enough information in a search result or ad to get the attention of someone, but not enough information that they decide they will not visit your site.

Once on your site, you almost need to engage these first-time visitors in a way that quickly holds their attention, giving them a reason to look deeper into whatever it was that drew them to your site and to further explore what it is you have to offer them. This level of engagement can be a difficult balance between too much and too little, and you will likely need to iterate on how you approach providing information to potential new customers.

Making the most of public relations to engage with your customers

You operate your business in a world that is more connected than ever, but there are some things about how a business can best reach and engage with customers. One of those things is public relations. While the need for most businesses to have a specific public relations office that works with the media to present the company in a favorable light to the world has passed, the need for any company to ensure the public sees how it operates remains the same. More and more, social change drives how businesses do business, and keeping up with what your potential customers are looking for in a company can be a challenge.

Using an external public relations platform can solve these challenges without the need for a public relations staff. Such platforms serve as a go-between between your company and the media, with the media then presenting your image to the public. Many potential customers will look at how a company presents itself and how it does business, and these things can be the difference between whether someone is willing to engage with your company or not.

As an eCommerce  business, your public image is more important than for companies with physical locations. Because your existing and potential customers are only interacting with you through the Internet, they must rely on media sources to gain insight into your operations. While traditional media may not be the first place they look, a public relations platform can provide the world with other sources of information, such as public filings, advertising, and information on your website. Using an external public relations platform will enable your eCommerce  business to engage with your customers positively through the media, driving business growth through an increased customer base.

About the Author

Megan Isola

Megan Isola holds a Bachelor of Science in Hospitality and a minor in Business Marketing from Cal State University Chico. She enjoys going to concerts, trying new restaurants, and hanging out with friends.