Learn how to master LinkedIn based on the B2B Growth Podcast methods they taught in their recent podcast episode on the subject.
I recently listened to the B2B Growth Podcast, and found their Secrets to Master LinkedIn episode quite illuminating. Below are my notes on what they shared in their episode.
Looking to make waves on LinkedIn without being Gary Vee? Let’s explore the B2B Growth Podcast tips for building an engaged following and turning it into a thriving community, based on proven strategies from successful B2B marketers.
Define Your Who and Why (Before Anything Else)
The foundation of LinkedIn success isn’t posting—it’s strategy. Before you optimize your profile or craft your first post, get crystal clear on:
- Your target audience (be incredibly specific)
- Their current pain points and interests
- The channels and creators they already follow
- Your unique angle or tagline that sets you apart
Pro tip: Create a simple, direct tagline that differentiates you from competitors. For example: “I help B2B content marketers think like creators.”
Never Run Out of Content Ideas
Strategy 1: Learn from the Leaders
- Follow creators who already have your market’s attention
- Transform your thoughtful comments on their posts into standalone content
- Create comprehensive roundups of industry influencers (this can get you 60,000+ views)
Strategy 2: Use Proven Content Frameworks
- Career growth stories
- Building in public
- Counter-narrative thought leadership
- Pain point + solution posts
- “What’s working/what’s not” analyses
- Industry case studies
- Work-related humor (if it fits your style)
Strategy 3: Leverage AI Tools Strategically
Modern tools can jumpstart your content creation:
- Post Drips: Plan and schedule AI-enhanced content
- Taplio: Identify trending topics in your industry
- Content Drips: Create engaging carousel posts
What Actually Works: Anatomy of Viral Posts
The Career Growth Post
Success elements:
- Personal progression story
- Actionable soft skill insights
- Clean formatting
- Quick-to-grasp concept
The Counter-Narrative Post
Key components:
- Address a major industry challenge
- Present an unexpected viewpoint
- Back it with clear reasoning
The Newsletter Promotion
Winning formula:
- Start with a common industry mistake
- Present a simpler solution
- Use bullet points for readability
- Clear call-to-action
The Template Asset Post
Viral elements:
- Specific value proposition upfront
- Proof of results (e.g., “$1M in added pipeline”)
- Engagement hook (“comment for DM”)
- Valuable downloadable asset
Transform Your Audience into a Community
Want to take your LinkedIn presence to the next level? Consider creating a regular community event. Here’s a proven format:
- Monthly Zoom calls (45-60 minutes)
- Expert speaker opening (10 minutes)
- Small breakout rooms (15 minutes)
- Q&A session based on pre-submitted questions
This simple structure can turn casual followers into engaged community members. A single LinkedIn post about starting such a group can attract 40+ active participants and create ongoing engagement.
The Secret Sauce: Dwell Time
LinkedIn’s algorithm loves content that keeps people engaged longer. Maximize your “dwell time” by:
- Creating detailed carousel posts
- Writing in-depth analyses
- Using formatting that encourages slower reading
- Including multiple valuable points that require consideration
Success on LinkedIn isn’t just about follower count—it’s about building a community that values your perspective and engages with your content consistently.
The platform rewards authenticity, valuable insights, and community building. Focus on these elements, and you’ll build a following that generates real business value, regardless of your starting point.
My Next Steps – And Perhaps Yours Too
I don’t know about you, but based on these ideas, I plan on improving my LinkedIn game. I’ve landed some pretty spectacular business opportunities with LinkedIn, and I certainly would like more as we move into 2025. So, I think I will start posting there more. Wanna connect with me on the platform? Click here to add me as a connection.
