Expert Roundup – Important Tips for First Time Podcasters

Expert Round Up - Tips for First Time Podcasters Blog Header
Thinking about starting a podcast? This post can help! In it I’m sharing a round up of tips for first time podcasters. This post does contain affiliate links. If you purchase a book through one of these affiliate links this website will receive a small commission at no additional cost to you. Thank you for your support!

Starting a podcast can be an exciting yet challenging endeavor. To help you navigate this journey, I’ve gathered essential tips that you should keep in mind when you’re ready to launch a podcast of your own. Here’s a quick overview of the tips you’re about to read:

  • Manage Your Web Presence Effectively
  • Focus on Alternative Revenue Streams
  • Plan it Out
  • Get a Good Microphone
  • Pick the Right Topic
  • Know Your Target Audience
  • Get Clear on Your Ideal Listener 

Manage Your Web Presence Effectively

If I were to time travel back to my first podcast recording, I’d definitely have a heart-to-heart with myself about managing my web presence effectively. You see, podcasting isn’t just about hitting the record button and chatting away. It involves curating your online image, ensuring your podcast website is slick and functional, and taking charge of your SEO. 

Think about your web presence as your podcast’s digital living room, make it welcoming.

Podcast link: TC 034: Dustin Miller – How to Manage Google Ads for Clients – Digital Triggers 

Joe Troyer, CEO and Growth Advisor, Digital Triggers

Ready to Start Your Podcast? Click here and get your first episode for free!

Focus on Alternative Revenue Streams

Do not chase the money. I originally started podcasting thinking it would be a revenue stream based on advertising and sponsors. It was frustrating to see so few downloads compared to others and the sponsors obviously never looked my way. 

However, I quickly learned that I was making revenue in other ways from the podcast. Listeners became clients and clients became referrals.

Here is the landing page for my podcast. This links out to iTunes, YouTube, etc. Marketing Impact PODCAST with Mike Wood 

I also just published an article on Medium that talks about monetizing podcasts if you find it useful.  Ultimate Guide to Making Money Through Podcasting | by Mike Wood | May, 2023 | Medium 

Mike Wood, Digital Marketer, Legalmorning

Plan It Out

  • Create a well-thought-out plan to streamline your podcasting process.
  • Include topics, episode count, and launch dates in your podcast plan.
  • Schedules may seem dull, but they ensure consistent publishing.
  • Clearly define the message you want to convey in each podcast episode.
  • Customize your podcast starter kit to suit your preferences and needs.
  • Find equipment that complements your voice and inflection.
  • Create a schedule that aligns with your lifestyle.
  • Consider marketing strategies to promote your podcast.
  • Following these tips will lead to a better podcasting experience.

Via Dearmedia

Get a Good Microphone

  1. Buying a cheap microphone led to heavy editing to fix poor audio quality, which was a mistake I made.
  2. If you have the budget or can wait, invest in a quality microphone to avoid such issues.
  3. Check out online entrepreneur and podcast expert Pat Flynn’s video for recommendations on the best microphones for podcasting, or research other options available in your area.

Via Shout Me Loud

Pick the Right Topic

When starting a podcast, avoid broad subjects or a wide range of topics. Instead, choose a specific theme or niche that you are passionate about. It should be something you can summarize and make appealing in 20 seconds, while also targeting a specific audience. Remember, people enjoy listening to podcasts hosted by individuals they can relate to.

Via Podlad

Know Your Target Audience

To create engaging content for your podcast, identify your target audience. Avoid trying to appeal to everyone, as this often leads to appealing to no one. Instead, create a buyer persona by considering factors such as age, interests, occupation, location, and life goals of your ideal listener. Having a clear understanding of your audience will enable you to produce content that consistently resonates with and entertains them.

Via Riverside.fm

Get Clear on Your Ideal Listener 

To effectively share your message through your podcast, determine your target audience—just like a business owner identifies their ideal customer. Instead of a general group, focus on one perfect person who you want to connect with. Simplify content creation by catering specifically to this individual. Create an ideal listener persona by considering their gender, age, employment status, social life, aspirations, challenges, and the information they would seek related to your podcast’s topic. The more specific you are, the better, as these answers can become the foundation for your initial episodes.

Via RSS.comStart your podcast with your first episode free by clicking this link!

You’ve got the tips. Now all that’s left is to start your podcast! You can launch your show with a free episode on RSS.com. Click here to get started today!

Got a tip I missed that needs to be added? Tweet me and tell me about it!

Blogging for No Reason

In episode 46 of the Bloggy Friends Show, I had the pleasure of chatting with Kate Volman of the amazing podcast Create for No Reason. In this post, you’ll find the show notes, transcript, and links to watch or listen to the episode.

Please note: This post includes affiliate links. If you make a purchase through these links I will receive a small commission at no additional cost to you. Thank you in advance for your support!

Listen here:

E46 – Blogging for No Reason With Kate Volman

Kate is a dream manager and helps organizations build dynamic cultures. She also hosts a podcast called Create for No Reason, wrote a book of journal prompts with the same title, and has an upcoming book releasing in June 2023 called Do What You Love: A Guide to Living Your Creative Life Without Leaving Your Job. Our conversation revolved around the importance of creating for oneself and not just for others, the value of blogging for personal growth and community building, and the importance of executing ideas.

Kate discussed the concept of creating for no reason and how it applies to the world of blogging. She emphasized the importance of putting one’s ideas out into the world, even if nobody reads them, as it allows one to understand more about oneself and what they find interesting. Later in the conversation, Kate talked about her coaching company, Floyd Coaching, and her creative pursuits, including her Create for no Reason podcast and her upcoming book.

Throughout the episode Kate and I encouraged creating for no reason and emphasized the joy and importance of sharing one’s ideas with the world through blogging. We highlighted the personal nature of writing and how it can lead to a better understanding of oneself. Because here’s the thing – blogging can be used in different ways, from personal journaling to intentional community building around specific topics or interests.

Blogging is an accessible and fun way to create and share content, whether it’s personal or focused on a specific topic. Anyone can start for free, and platforms like Facebook and Instagram can be used to share content without a website. Writing regularly can help crystallize our ideas and thoughts, and blogging can serve as a digital time capsule or journal.

Our conversation also emphasized the importance of starting where you are and using what you have, rather than waiting for perfection or permission. We encourage you to pursue creativity and passions for fun and fulfillment, rather than just for the purpose of starting a business. We also discussed how sharing personal experiences and vulnerabilities through blogging and other forms of content creation can foster connections with others.

Truth bomb time –  there are easier ways to make money than content creation, but those who are successful as content creators work hard and are intentional about their process. What is important is honing one’s craft and building your writing muscle over time. There is a difference between doing something for fun and doing something for business, but it is possible for anyone’s passion to turn into a business.

Work on your creativity and create something every day. In this episode we also shared our personal experiences with writing and creating, including the therapeutic benefits of writing and the potential for future use of creative work. We mentioned the idea of practicing and building the creativity muscle through daily activities, such as writing a poem or exploring personal interests as well.

Overall, the conversation was a great reminder to pursue creativity and passions without the pressure of perfectionism or external validation. It highlighted the importance of sharing your creations with the world and connecting with others through vulnerability and personal experiences. It also emphasized the need to take action on ideas and explore different creative pursuits to unlock new possibilities.

Related: Start your own podcast here – https://famousashleygrant.com/RSS

Full Episode Transcript*

[TRANSCRIPT]

[0:00:02] Welcome to the Bloggy Friends show. What’s up, my bloggy Friends famous Ashley Grant here, and I just want to welcome you to the Bloggy Friends show. We’re so excited to have you join us on this journey of sharing our knowledge and experiences with you. Whether you’re a blogger, a content creator, or just someone who’s interested in learning more about the digital world, we’ve got something for you. So grab your notebook and a pen to take some notes or just sit back and take in all the amazing information and ideas we’re about to share with you.

[0:00:46] Let’s get into it. I guess we’ll just jump and so, Kate, welcome to the show. I’m so excited to have you here. Thanks, Ashley. I’m excited to be here. Well, tell my blogging friends what it is that you do. So I run a coaching company called Floyd Coaching. So my team and I, we work with organizations to help them build dynamic cultures so people love coming to work. And we also certify dream managers. So we certify life coaches that go into organizations and really help their people rediscover their dreams and then hold them accountable to actually achieve those dreams. So we help people dream again.

[0:01:24] So it’s a beautiful thing. That is what I get to do for a living. And then, as you know, I also do lots of creative things. I have a podcast called a Create for no reason. Started another one for the company called Lead With Culture. I am a new author, so I have my first book that is coming out, and I’m a creative like many of your listeners. Okay, so you said Create for no reason. Let’s talk all about that. What does it mean to you to create for no reason?

[0:01:53] So Create for no Reason, I love this name for two reasons because I like the double meaning of it. It’s create for no reason just for the joy of it, right? Like, just write, sing, dance, blog, whatever you want to do just for the fun of it. But there really is a reason. The reason is because of that joy. So when we can take a little of the pressure off ourselves and just allow us to create what we feel we’re called to create, it just makes it more fun when we just do things for the fun of it, and then you just don’t know what’s going to happen on the other side. So create for no reason. Just have fun with it.

[0:02:34] If it brings you joy, it’s worth it. So how would you apply Creating for no Reason to the world of blogging? So the world of blogging is so exciting because well, first of all, it’s so fun to me that we’re still talking about blogging, right? Because when did the first blog even come out? In 2004, I think that’s what it was officially called, a blog. But people were like, web logging, like, in the 90s, yes, that’s true.

[0:03:02] Right. And then we finally create it. Came up with the name of it. So it’s writing, it’s sharing your ideas, it’s getting those things out into the world that you feel called to do. And so blogging for no reason is amazing because you’re just putting your ideas out in the world. It doesn’t even matter if nobody reads it or sees it, just the fact that if you think that these ideas are meant to be shared, are meant to be out there, do it.

[0:03:28] And again, it doesn’t even matter if nobody sees it. But the beauty of it is that you want to put it out there. It’s important to you, and someday someone might find it. Or even that we talk about the 1000 True fans that Kevin Kelly talks about. It’s like, if your people find it and resonate with it, then that’s kind of like a cool little journey. But just this idea that writing is such an interesting writing is so interesting because it’s so personal.

[0:03:58] And the more that we write, the more that we really understand about ourselves, about what we want, about what we love, about what we find interesting, and when we can just share that and put it out. And the more that we do it, the better we get. And when it comes to communication and our ideas and building community and really kind of discovering new people, the more that we write, the better we get, the better we’re able to kind of crystallize our ideas on our thoughts. And so blocking is a beautiful way to do that. And so especially for those that have been doing it for years and years, and those that do it daily or weekly, monthly, whatever it is, it’s fun to see the transition.

[0:04:39] When you go back to the blog that you started with however many years ago or weeks ago or months ago, it’s cool to see, oh, my gosh, my perspective has changed a little bit in this regard. Or maybe I still have those same passions and drive to create and write about these kinds of topics. And so it’s kind of a fun way to just keep track of our minds, our thoughts, our creative process, and share it with the world.

Related: Launch your podcast and get a free episode here – https://famousashleygrant.com/podcasthosting

[0:05:05] I love that. The way that you were describing it, it’s almost like a digital time capsule or a scrapbook. Yeah, it’s like a journal. It’s almost like a journal. And with blogging, what’s fun is people use it very differently. Right? For some people, it really is a journal. They just want to share their thoughts and ideas. And then for others, they’re a lot more intentional because they have a very clear idea of, I want to start a blog, a cooking blog, and just talk about all of the recipes that I want to share. Or I really have a love of comic books, and everything I write about is that. And they really do want to create community. So I think blogging is so interesting because you can go at it from a lot of different perspectives and how you want to do it. Is it a personal thing that people can resonate, or are you going to choose one specific topic and really go all in on it? And you want to kind of potentially build a business from it. So it’s fun. There’s so many different ways to approach it. But the one thing that we can all do is start creating. Like you could literally write a blog right now, right after you’re done listening to this, and that’s really exciting. It’s accessible to everyone.

[0:06:11] Yeah. And the fact that you can actually get started for free is kind of exciting because yes, I know that so many people, if you’re trying to do it for a business, they say you got to have a domain name and you got to have all these things. But whenever you just go with it with no pressure and you just think, okay, well, there’s all these platforms I can start on. You could even start it on Facebook or Instagram. You don’t even have to have a website at all.

[0:06:34] Yeah, I have a friend of mine, she was telling me about one of her girlfriends who unfortunately went through a very challenging time. Her husband passed away very unexpectedly, and she was dealing with the grieving process, which is obviously everyone kind of deals with it very differently, but she was sharing all this stuff on Facebook and oh my gosh, Ashley, she was just pouring her heart and soul into it. Why? Because it was just Facebook.

[0:07:01] It was just her place to share what was going on in her life to her friends. And so many people started sharing it and talking about it and saying, thank you so much. I feel like you see me. This is what I was dealing with. When maybe they had a child that passed away or their spouse or someone significant in their life. And we see this all the time, right? Like, when people are blogging about their experiences, we are all so much more similar than we are not.

[0:07:28] And so when we share those experiences and those vulnerabilities, that’s when we connect with people. And so when people start sharing this work, no matter how they do it, like you said, you could do it on Facebook or however, we start to gain some traction and we start to get excited that, oh my gosh, I thought I was alone in this thinking. I thought maybe that no one else felt this way. But we know really that that is not true, that there is somebody in the universe that has gone through or is going through exactly what you’re feeling and going through right now. And so when we connect people in that way, I mean, blogging is such a great way to do that.

[0:08:03] And for a lot of people who think about, I want to build this huge community or I want to start this business, then we automatically get scared and think, we have to be perfect, and we have to have this great platform, and we have to buy all these things, and we have to become a great writer. All of it. So we’ve kind of taken ourselves out of the game before we’ve even started, when you can literally just start writing right now, wherever you are.

[0:08:30] It’s that beautiful quote, I think, Arthur Ash, that said, start where you are, use what you can do. Start where you are, use what you have, do what you can. And that’s exactly what we can do, is, like, wherever you are right now, you don’t have to go buy equipment or do or buy the perfect computer or system or software or editing things. Literally, you can just start writing. Yes. Oh, God, I love that so much. And it’s interesting because I had you on the RSS.com podcast, podcasting 101 with RSS.com, and we were talking about podcasting for no reason. And I have to tell you, since that episode, you actually inspired me to just do some more stuff just for fun.

[0:09:10] And it kind of took some pressure off. And I created a bunch of social media accounts for my dogs. It’s called Pampered palm cheese. It’s so cheesy. That’s so cheesy because they’re two Pomeranian Chihuahuas, so they’re palm cheese. And just having a creative outlet that doesn’t have any pressure on it, that’s just fun. I’m enjoying creating again. So I just wanted to tell you that that you inspired me to just start playing again.

[0:09:35] And I know you have an awesome book that is officially coming out. I’m so excited for it. Tell me all about it. Yes. Well, first of all, thank you so much for sharing that. I’m so happy that you started doing that because that was really the vision behind this book that I wrote. So I’ll share. For those that are watching this book, I am in love with the COVID It is gorgeous. It’s called Do What you Love. And the subtitle is a guide to living your creative life without leaving your job. And the whole idea is exactly what Ashley was just talking about, which is do things just for the fun of it. We talk ourselves out of doing the things that we’re really passionate about, that we feel really called to do.

[0:10:13] And so I wrote this book. I share the seven myths stopping us from exploring our passions and our creativity and how to really overcome those myths. And it’s things that you have probably dealt with in the past, which is we deal with perfectionism. We deal with permission. A lot of us are waiting for permission to do something. We’re waiting for somebody to say, hey, you’re good enough. You should start a podcast, or you should go do this thing.

[0:10:38] No, we have to give ourselves permission. And so the book really talks about those ideas. And the whole goal of the book is really exactly what happened to you after our conversation, which is to inspire people to get back into their creativity and to allow themselves to explore their passions and explore their creative pursuits just for the joy of it, just to have fun. And when we do that, we will see how much it does for our business, for our relationships, for our life in general. Because when we’re exploring our creativity, all of that inspiration and all that passion just oozes into other areas of our lives and we become more fulfilled.

[0:11:19] That is a definite fact. Because, I mean, I personally, my full time job is I blog for other people. That’s what I do, basically. That’s my bread and butter. And I have these fantasies about starting all these blogs that are for me, for my own personal business that I can put my name on because I do a lot of ghostwriting. And so it gets me excited and fired up to think about it from a non pressure perspective and just have fun with it again. So I think it’s brilliant. I really do. And I hope that everybody will like everybody who’s listening to this.

[0:11:50] I know that whenever we think of blogging, we think, oh, I want to get out of my nine to five, or I want to make so much money, but you got to start with what you’re actually enjoying or you’re never going to actually go through with it. You’re not going to do anything about it. Yeah, I mean, it’s interesting. And we talked about this on the other episode, I think, which is there’s a difference between going after doing something for a business and doing something just for fun. There is. There just is right now. Can your passion turn into your business? Absolutely.

[0:12:20] We see it every day, especially today with all of these incredible creators. In fact, I had one of my favorite comedians I had on my podcast two times. The first time I talked to him in 2020 when the pandemic was just going on, it was in December. And so we were all just still kind of stuck in our houses and figuring out what the heck is going on in life. And he started creating on TikTok just for the fun of it. Now I just spoke with him again, so that was in 2020. It’s 2023. I just spoke to him last a couple of months ago, and he’s a full time content creator. Like, he has figured out a way to become full time and he loves it. It’s so much fun. He has brings him so much joy. And so we see that every day, right?

[0:13:00] Because of platforms like TikTok and blogging and podcasting and all. I mean, I have a girlfriend that her whole business is around her podcast. So those things are possible but it’s the starting. Like, it’s the actual starting that kind of gets us into that state of creation. And from there, we can kind of figure some things out. So while I do think that if you want to do something on a full time basis, yeah, you can definitely have that goal. But the first way to do it is to start.

[0:13:30] We have to start creating if you want to be a full time content creator. And then, of course, there’s tons of other businesses where you can I think a lot of people have to get their priorities straight. Like, do you want to be a content creator and create content and earn a living that way, or are you just looking to make a lot of money? Like, if you’re just looking to make a lot of money, then maybe content creation is not exactly where you want to go. Right? There are easier ways to make a lot of money, and there’s, like, affiliate marketing and selling other people’s products. There’s all these other online businesses that you could potentially do that would take you away from content creation on kind of you personally, and you could earn an income that way. You could sell on Amazon. There’s, like, gazillions of things you could do, but we have to choose what those things are that we actually want to do.

[0:14:18] And so when you look at some of the big creators that are earning a living, they are fierce about their creative process. Like, they care deeply about their work and what they’re putting out. And you look at the podcasters, like, what’s the number two podcast call her daddy. That girl is fanatical. When you hear her talk about her creative process and her process of putting out work and building community and being there and the amount of thought and energy and effort that she puts into creating, I mean, it’s very intentional.

[0:14:56] And so that inspires me when I hear people that are full time content creators, but you see the energy effort that they put into the work that they do. So I think we have to get really clear on what it is that we want to do. And on the creator side, those people, they work really hard. They love it. They love it. Yes. But they work really hard at it, which is why they build really great communities. They’re very intentional about their process.

[0:15:23] Yeah. And what’s interesting to me is nowhere in there did you say you can’t make money from whatever it is you start, but it’s just about kind of cleaning up the cobwebs and not looking at it from a profit first perspective. Instead, it’s at least get in there. That’s another thing. I had a friend of mine, I spoke to a friend of mine, and he wanted so bad to be a content creator and to earn a living doing it, but he had never done any of it. Like, he didn’t have a podcast.

[0:15:50] And then he started getting into the work. He started doing podcasting, and he was like, wow, this is a lot of work. I actually don’t even know if I want to do this. And he totally changed the direction of what he wanted to do. But in his mind, he was only seeing what was happening in the world, right? He was like, oh, all these people that are doing all these podcasts are making all this money thinking that he’s going to start a podcast and like, three weeks in, he’s going to get some huge spotify deal, right?

[0:16:15] Those are all beautiful things. And I’m not saying it can’t happen. I mean, especially with TikTok and all these crazy platforms. Like, people get picked up and they’d get discovered and their lives are changed kind of overnight. But they started. They did it. And I love this idea of the ten year overnight success, right? Because some people think, oh, it happened overnight. But no, they were honing in on their craft. Like Amy Schumer talks about it. Like, when Amy Schumer was like, she went from kind of not very well known to that one year where she was like in five movies and doing the Netflix specials and all the things well, you hear her talk about. She was going out on tour, traveling in affordable hotels all alone, getting up and doing stand up at places where they maybe had 20 people in the audience, maybe even less. Some people loved her. Some people hated her. Years and years and years of that. And then all of a sudden, people are like, oh, she just blew up out of nowhere. It was not out of nowhere.

[0:17:13] And so it’s the same thing with a lot of creators. Like, you don’t know what’s happening behind the scenes and people that are honing in on their storytelling, their craft, their writing. Which goes back to your first question about why do you blog? I mean, think about if you started a blog today and you were going to blog every day. After a year, you have 365 days of muscle building. Like, you’re building your muscle of writing, and you’re continuing to do it. And you’re going to get better if you continue to write. You read great work, you look at other people’s content, and you start kind of discovering, what is it about their content that I really like? Why do people like it? What is it about them, their work, that I can kind of look at and learn from and grow from, and then you’d use that in your own practice. I mean, you’re building the skill. You’re building that creativity muscle every single day.

[0:18:01] You were just reminding me of something I haven’t thought about in years. I can’t remember what was called Project 365 or 365 Days of Creativity or whatever it was. It was some book, and it was basically a journal that was inspiring you to do something active towards one theme every single day. And I think the author was doing it with skulls, like some kind of art related to skulls. And so at the end of 365 days, he had just a catalog of art all in this one theme. And so that’s kind of what it’s reminding me of, is how, like, yeah, you’re just practicing, and if you look at this practice and playing instead of, oh, my God, there’s so much writing on this. If I fail at this, I got to stick with my job.

[0:18:41] If you look at it from more of a creative and fun perspective, you can finally play again, and that just sounds so much more refreshing. Yeah. Like, explore what interests you. I always share this story about Kurt Vonnegut and Kurt Vonnegut. It’s of this beautiful story about how there was a school that reached out to a bunch of different authors, and they wrote letters, and they wanted them to come visit.

[0:19:08] Now, Kurt Vonnegut was apparently, like, the only person that wrote back. He didn’t come visit. He was, like, in his eighty s at the time. He didn’t come back. He didn’t go visit the school, but he did write them a letter. And basically the letter was basically and you can look for it on the Internet if you want to find it, but basically, the letter was like, thank you so much for inviting me. He was so prison that they thought of him, but the idea was, this is what your homework should be. Your homework should be to go write a poem.

[0:19:36] Go write a poem. Don’t show anybody. After you write it, tear it all up and then go place it in different garbage cans throughout your area and throw it away. And he basically was talking about how that alone is create. Like, you’ve created something, you put it out into the world, and even though nobody saw it, and even though now it’s torn up into all these little pieces, you have created a piece of art that is now in the world.

[0:20:02] And I love this so much because talk about create for no reason. I mean, you wrote this poem, and now you’ve ripped it up, and it’s all over the place. But there’s something so beautiful about that. And his whole idea was to share with them. Skip to school, dance, sing, allow yourself to have fun, and create every single day. Because we are human, and we are meant to be creative. We are meant to create. And so we need to lean into our creativity. And so often, especially as we get older, and especially as we have more responsibilities and families and kids and jobs and all the things, we just let that piece of us die, when really we need that more than ever in order for us to really be fulfilled in all areas of our lives.

[0:20:47] That is so completely true. And sometimes it’s also just that we got to get it out of our minds. We got to get it out of our minds and either onto paper or into something. I do this thing I’m working on an article on it right now. I do this thing called Word Vomit Sessions where I yeah, I will literally open up a Google Doc or a Word doc, and I just type every single thing in my brain until there’s nothing else left.

[0:21:10] And just getting it out just makes me feel so much better. There’s no pressure. It’s never been seen by anybody, and it never will. Just the fact that I get all of it out of my brain is so therapeutic. And what you’re describing of the throwing it away and putting it in different garbage cans, I kind of like that idea. Like, I almost want to just delete all the pages I created. Oh, my gosh. Well, when people say that, it freaks me out because I’m like, no, my friend Tommy, he talks about that. He’s like, oh, my gosh, no.

[0:21:43] He says, there are so many journals that I’ve had, and I love seeing my old journals. And he has all these journals, and he’s like and I just threw them away. And I’m like, what? No, you have to want to look back at those. That is who you were back then. So when people say that they’re going to delete stuff, I’m like, no, don’t do it. But hey, everyone’s got their own creative process. But I think it’s so fun to create and then just have it. And even when you go back and you think, what was I thinking? Or I can’t believe I wrote that. But there’s also the potential of what was I thinking?

[0:22:18] I can’t believe I wrote that. That is brilliant. I love it, and I can do something with this. And that’s what I love so much. Even in my writing process, there was a lot of pieces that didn’t make the book because it just wasn’t the right fit. But I have a whole document of I love this, I don’t want to get rid of it, but it doesn’t make sense here. And so now I have that, and it could be maybe it is a blog post or maybe it is an article or something else that I want to write in the future. And so I just love the idea of keeping all of the work that we do because you just don’t know what you might be able to do with it in the future.

[0:22:54] Yeah, I mean, the heck, some of those excerpts could be your next book. Hey, it totally could be. After you write one book, it’s almost like I started writing the second one, and there are definitely pieces in there that I’ll be able to use. So, yeah, you get to kind of collect all of your creations that potentially use them. And some things to your point are meant for you. Like, I do believe not all of our work is meant to be shared.

[0:23:22] So much of your work could truly just be for you. I have poems written in my computer that I never plan on sharing with anyone. But actually, I never thought I would share my poetry. If you would have told me five years ago that I’m going to, A, be writing poetry and B, be sharing poetry, I would have laughed. And meanwhile, I have three poems in my book just because I thought it was fun to include them and hopefully help people, inspire other people to be like, hey, I’m not the best poet, but here’s my poem.

[0:23:52] I love that so much. And plus, if you think about it, there’s a lot of authors that I would love to see an anthology of just their unpublished thoughts, just something like that. There are so many authors coming to mind right now where I’m just like, I would love to see their rejected manuscripts, or we didn’t like it, so we didn’t include it kind of thing. I think that that would be just so fun. It needs to go somewhere.

[0:24:16] Oh, my God. I agree. I sometimes wonder about how much creativity or how many things were created that we will never see that is just novels or novellas or music or art or pieces of poetry or things that just people were not brave enough to share. But they are beautiful. And again, not everything is meant to be shared, but I find that there are so many people that create beautiful pieces of work and they just don’t share it because they are so self critical.

[0:24:55] They are dealing with perfectionism. They don’t feel like they’re enough. And those are all the things that I talk about in the book, because I even share a story. One of my friends who is an incredible poet, and he would share his poetry with me, and he’s a very unique poet. He’s a very unique writer. And I would always just I’d say, Send me a poem, and he’d send me these poems, and I would encourage him to share them because I’m like, These are so good.

[0:25:23] I don’t understand why you don’t think they’re good. And I wasn’t just saying that to him because he was my friend. I really, truly was like, what is your mind? How do you even come up with these ideas? And I asked him, I said, Can I share some of these with some of my friends? And he did. And then I told him I go, oh, my gosh. This was the feedback from my friends. Like, they love it. This is what they said. And he was a little bit more encouraged. And a couple of years later, he published his first book of poetry.

[0:25:53] And it’s an incredible book of poetry. I mean, it’s just amazing. And I’m so proud of him for putting. It out there because anybody that creates work and your listeners are bloggers. So, you know, you put out a blog, and sometimes it’s that one blog that you wrote that you’re thinking, I can’t press publish. It’s too real, it’s too raw, it’s too truthful. I mean, you just don’t know how people are going to respond. And when you put it out there in the world, you just never know what someone’s going to say about it. And I feel like it’s those articles, it’s those blogs, it’s those ideas that we put out that we get the biggest response because we are being vulnerable and we are putting ourselves out there in the world in a way that other people really see themselves.

[0:26:40] Oh, God, that sounds so awesome. Like, everything you’re saying is just making me want to play more good. And some of what you were saying kind of reminded me of I was reading I think it was Big Magic by Elizabeth Gilbert, and she was talking about how she had this brilliant idea for a book, and then it was just not the right time, so she didn’t move forward with it. And then she met someone who was literally writing that book, and they had never spoken before. They’d never met. She’d never talked to them about it, but she said it’s like she put this idea out into the universe, and then because she didn’t come up with the rest of it, it moved on to the next person.

[0:27:18] And I think that’s kind of interesting. That’s right. Well, what’s cool about that is she talks about how it’s an idea and ideas are going to get made somehow, and so it’s for you, but if you don’t do anything with it, it’s going to find someone else who will do something with it. And so that’s what I love. When she shared that story, it was so interesting. I was like, did that really happen? But you know what?

[0:27:42] Rick Rubin talks about it too. Rick Rubin, and he has a new book out called The Creative Act, which is incredible. It’s such a great book, but talks similarly about the same thing, about how someone else is going to take that idea like it’s meant. That’s why when we see other people and we have an idea, how many all right, for all of you that are listening, you had this brilliant idea, right? You’re like, I have this brilliant idea and you don’t do anything with it. And then all of a sudden, like, two weeks later or two months later, you see someone else doing exactly what you said, and you’re like, hey, that was my idea, right?

[0:28:19] It’s like on Shark Tank, we’re like, I had that idea five years ago. Well, guess what? You didn’t do anything. And that is the entrepreneur that did something with it. So it’s so funny how people are always saying how, oh, I had that idea. I already thought about that? Well, it’s the person that executes. It actually happened to a friend of mine. She had this great idea for a car seat. It was for kids. It was a car seat. And basically, if you turned off your car but did not remove your kid from the car, it would sound an alarm so that you wouldn’t accidentally leave your baby in the car.

[0:28:52] And so she was talking about this. She kept telling all of us, like, oh, I need to create a prototype, blah, blah, blah. Two years later, it was a thing. It was an actual thing. It was this alarm that was synced up to your keys so that if you got so far away, it would go off. And she’s like, I should have done it. So basically what it sounds like is we should do the ideas that are in our brain. Yeah, they are meant for you.

[0:29:15] So I have this image in the book. It’s called the Passion loop. And basically what the Passion Loop is, is we have an idea, and we immediately think, I want to do that. I want to try it. And then almost as immediately, we make excuses. It’s not the right time. I’m not good enough. I don’t have the money. All of the things that we tell ourselves, and then we don’t do anything about it, right? Like, who am I to do this?

[0:29:42] And then so we forget about it. But then a couple of weeks, a couple of months, a year, whatever, however amount of time goes by, and you think about that idea again, and then you think, I want to do that. So you’re stuck in this loop of idea, I want to try it excuses. Idea, I want to try it excuses. Well, to break out of the Passion Loop, as you can imagine, what do we need to do? You need to just take action.

[0:30:08] You need to do it anyway. Like, you make the excuses, but you do it anyway. And when you do it, the cool part about getting out of the Passion Loop is it now invites you to new opportunities, new passions, meeting new people, building relationships. This is why so many times an idea that we have, it could be completely unrecognizable in the future, right? Like, you might have an idea of a podcast, but then the podcast turns into you meeting someone really cool, and you started a business together, and now you have a business, and you’re on Shark Tank. Whoa. But that never would have happened had you not had this idea of starting this podcast. And so that’s what I love about it, is that sometimes one idea is only meant to bring you to the next idea, but you can’t know that until you get started.

[0:30:53] And so every time that we have an idea that we want to put out into the world or to create, we can just play around with it and that’s what’s so great too, is when we allow ourselves to just play with it and we don’t make it. This all consuming, this is my life now. It’s more just like, hey, I just want to like, this is what I find interesting at the time. I’m just going to spend a little bit of time on it. We give ourselves a lot more grace in allowing ourselves to do that. Instead of, oh my gosh, I want to start a podcast, which means that I need to quit my job and get sponsors and have millions of listeners and all the things.

[0:31:31] And again, I’m not saying that that’s not possible. That’s 100% possible for anybody that wants to put in the work. But you got to get started, so make it easy for you to get started. Well, not only that, it’s kind of like what you said with your friend who started the podcast and then realized it was more work than they wanted. At least now he knows he got the idea. He got the idea, he tried it, realized he didn’t want to do it, and now he has the permission almost to move on to the next thing.

[0:32:00] That’s right. I mean, we don’t know what it’s easy for us to idealize what it is like in living in someone else’s situation and what they’re going through, but we just have no idea the amount of work, energy and effort. In fact, I tell my team all the time. I’m always like whenever they have an idea, I always laugh because I’m like, everything is an iceberg, right? Like, oh, we just want to do this really quick, webinar. I just want to do this really this event great.

[0:32:27] Let’s talk about it. Because everything is an iceberg. Everything is a lot more work than we think it’s going to be. It’s going to take more resources, more time, more energy, more effort, and it’s a beautiful thing. It could be a really great idea. Every idea alone in a silo is kind of a good idea, right? We can make any idea a good idea, but when it comes to the bigger picture of our strategy and our lives and what we’re doing in our business and our life and what we want to spend time on, it might not make sense at that time.

[0:32:57] And so the more that we explore and the more that you give yourself permission to explore what you’re really interested in, you’re going to really hone in on, oh, wow, I really do enjoy this, or appreciate that. Writing a book is such a big task. I thought I knew what the process was going to feel like. No, it was so different than I thought it was going to be to write this thing and to get it out into the world.

[0:33:22] And now I know. Now I have that experience and so the next time I do it, I will approach it a lot differently than I did in the beginning, for sure, but I had to go through that experience. And Amy Poehler talks about it. She shares everyone that writes a book. They’re like, it was so therapeutic and so amazing and wonderful. I loved it. She hated it. She’s like, I will never write a book again. And I love that she said that because for some and then you look at, like, Mindy Kaling. Mindy Kaling writes books, like, every other day. I feel like she has so many books out in the world and so very different perspectives.

[0:33:58] Mindy obviously really enjoys it. Amy’s like, no, I’m good. Read this one, and I’m not doing another one. And so not every creative pursuit is meant for you. That is why we get to explore all those different pieces of our creativity and what we find interesting. And it’s singing, dancing, pottery, photography, gardening. It’s all of these different things that we get to explore. Yes. And as we explore them, we get to unlock new possibilities. So when we create for no reason, when we blog for no reason, we’re unlocking the creative possibilities that are before us.

[0:34:31] Yeah. And blogging is so special, I feel, because look who’s one of the most prolific bloggers is. Seth Godin. Right. I mean, that man writes a blog every single day, and he will encourage people to write every single day. I mean, he believes that everyone has something to say every single day. And when you come from it from that perspective, which is, I have to share something every day, you are tasked with looking for interesting things to share and to say.

[0:35:03] And whether it’s through experiences that you have with people at your local coffee shop or people that you meet while walking or taking a walk down the street or whatever it is, or you read great books and you find different pieces of information that you can spark a conversation with. I mean, that’s what’s so fun about it, is that ideas are endless, and these different creative pursuits that we could potentially dig into can be found everywhere once we start exploring.

[0:35:33] Rob Walker has a beautiful book called The Art of Noticing, and it’s all about noticing your world and kind of looking. We’re so caught up in our own little world so often that we forget that there’s so much beauty in the relationships that we have and the people that we’re maybe seeing every single day, but we’re not even having conversations with. I see it on my walks in the morning. There are people that I will literally pass by every single day, and they will not look up.

[0:36:02] They will not look up. They put their head down, and they are just like, don’t talk to me. Okay, that’s fine. I am the kind of person that if you’re walking past me, good morning. How are you? And then I get into a conversation, like, there’s this cute couple that I see all the time. And I stopped them, and I was like, hey. I’m like, how long have you been married? So I had this whole conversation about how long they’ve been married, when they met. All I mean, they’ve been married for, like, 55 years.

[0:36:28] Amazing, because we can learn from people, from other people and those stories. And so for me, it’s like, I’m always looking at what am I not noticing in the world that could potentially make a really fun memory moment. Or I look at creating in the sense of you’re creating memories every single day. You’re creating these little tiny moments every day. And when you can make someone’s day by making them smile or asking them about their day, or we certify dream managers, so I always encourage people, ask people about your dream, about their dreams.

[0:37:03] What are your dreams? If you are standing in the grocery store purchasing your groceries and you ask the person behind you, hey, share with me what are you most excited about in your life right now? Or what’s one of your dreams? They might look at you like you’re crazy, because that does happen sometimes when I do that, but oftentimes they’re like, where did that come from? No one’s asked me that, ever.

[0:37:25] And you have this beautiful moment with that person, and we get to create those things in life, too. And that is part of creating for no reason. There’s no reason for me to have a conversation with somebody that’s standing in line with me other than the fact that you’re creating something between the two of you, and it’s just beautiful experience and could turn into something even more. Yeah. And every single time you miss those opportunities, you’re missing opportunities.

[0:37:49] That’s right. You just don’t know. You don’t know if you speak to the person in line behind you that they have maybe if you’re single, that you might talk to that person and they have somebody that would be in or that you could potentially meet and be in a relationship with and like, oh, my gosh, how did all that happen? Those are the stories that are so incredible when we hear right? Like, I met this random person, and then I somehow got and then I discovered this other person, and then it led me to this job opportunity, and then it led me to this whole like, your whole life can change simply by reaching out to different people and having different conversations and noticing the things around you.

[0:38:29] It’s beautiful. Yeah. Dr. Rick Wilbur. He taught intro to mass communications at USF. He changed my life. He’s why I became a journalist instead of a teacher, as I had intended. And one of the things he said on one of our first classes is he looked around the room and he goes, so some of you are going to end up being best friends. Some of you are going to end up being the worst enemies, and some of you are going to get married. And it was just like, we all looked at and we’re like, but it’s a good point. Like, you never know what reaching out or creating will create that’s right? Oh, my gosh, so did anybody get married?

[0:39:08] I did end up finding my husband at that school, but it wasn’t from that class. But it’s wild because you never know who you’re going to meet or run into or never know. Yeah, it’s like, you and I, we met at a blogging conference, and we stayed in touch, and now we’re creating this podcast episode together. I know. And I was waiting. That was like, what, like 20 years ago? I don’t even know. I think it was in 2006, maybe 2007.

[0:39:38] But it’s been a hot minute. Yeah, it was a really long time. I was like, Ashley, what the heck? She’s, like, reaching out to? I was like, this is so cool. But that’s the cool thing, too, is what I find so awesome. And going back to blogging, what’s so cool is someone could be reading your blog post and resonating so much with you, and you could totally change their life and never know it and never, ever know it. And that is one of the coolest things. And then maybe one day they’ll tell you. Maybe you’ll never know, but somebody’s going to reach out to you at some point, be like, I found your blog three years ago, and I love it.

[0:40:18] That is the thing any creator we love that, right? If you create anything and put it out into the world, when someone says, you were speaking directly to me or, oh, my gosh, this really resonated with me, thank you so much for writing this or saying this or sharing this. And that’s what’s so beautiful, is that you’re really impacting other people more than you know when you’re sharing your ideas and putting them out into the world. And not only are you helping with that in that regard, but you’re helping them to potentially share their own work because they’re saying, well, if this person can do it, why can’t I do it? If this person is being vulnerable, why can’t I do it? And you’re kind of pushing them to do those same things because we all can get in the state of being nervous to share something, but when we do, we oftentimes see a lot of really great benefit from it, even if we don’t get feedback.

Wanna start a podcast? What are you waiting for? Start now https://famousashleygrant.com/podcasting

[0:41:11] Just this idea that it could potentially be helping someone somewhere who might have stumbled upon it is a really cool idea. Absolutely. And that’s actually why I reached out to you, because I was following your newsletter for a while, and I was just like, all right, I got to have her on the podcast. That made me so excited and happy because I send out that newsletter every week, and sometimes I get people that respond back and say something, and sometimes they don’t. But I was just at an event last weekend and there was this woman and she said, I look forward to your Sunday emails. And I’m like you do?

[0:41:49] Oh my God. And it’s so awesome because I’m thinking, I had not even known she was on I didn’t know she was even reading them. And so I’m like, oh. And so you think about it, all of those people that are reading your work that they just don’t say anything. Your listeners, we’re all creators, so we know the impact it has. So I always tell people if I read their work, I’m like, you’re amazing. I love this article. I love this episode. I want to do that for them because I know that I appreciate that. But for most people, they don’t realize I don’t think that they realize if you’re not a creator yourself, you don’t really realize the importance and the impact that it has on the person that’s creating the work.

[0:42:30] When you share what you really enjoyed about it, why it made an impact in your life. And so I think that’s something for anyone to just encourage people to let people know if their work inspires you or impacts you in some way. Because even like, the big time creators, it’s fun. It’s a fun, feel good thing when someone says, wow, I really appreciated this about your work. Yeah, because when we’re in the thick of it, we forget that people are actually listening or watching.

[0:42:59] Totally. So if people want to get more of what you’re sharing, where can we find you online? So you can go to KateVolman.com. That is kind of the quickest way to get to everything. And that newsletter that we talked about, you can sign up over there. You can also go to Massive Optimism.com for that newsletter. And of course, I would love for people to support the book. Do what you love. It is officially out on June 1. It’s in presale right now on Amazon. So if you go to Amazon and you just type in Kate Bowman and you can buy the book and I hope that you love it.

[0:43:34] I think it’s going to be awesome. I can’t wait to read it. I’ve already got it, bookmarked and all the things, and I hope that everyone does check it out. And if nothing else, at least sign up for Kate’s newsletter because everything that she shares, if you’re a creative or if you’re even considering creating, you need to learn all about how to create for no reason. So Kate, thank you so much for being here today. I really appreciate your time.

[0:43:54] Thanks, Ashley. Always a pleasure. And thank you for doing all the work that you’re doing and helping creators to do podcasting and blogging and sharing their ideas in the world. All my blogger friends, I hope you enjoyed all the insights our guests had to share with you to get the show notes for this and all episodes, go over to Famousashleygrant.com podcast. And until next time, may your page please be high and your bounce rate below.

*This transcript was automatically generated by Deciphr. Please ignore any typos, grammatical errors, or any other issues. I run this blog and podcast and alone, and don’t always have time to hand check the transcripts. Thank you in advance for you understanding.

11 Ways to Benefit From Participating in a Virtual Summit

How to Benefit From Participating in a Virtual Summit Blog Banner

Have you ever considered participating in a virtual summit? In this post, we’re covering how you can benefit from doing just that.

Best Tips for Seeing ROI From Participating in a Virtual Summit

From maximizing ROI with a pre-event marketing strategy for virtual summits to making it as niche-specific as possible, here are 11 answers to the question, “What are your best tips for seeing ROI from participating in or hosting a virtual summit?”

  • Give Sponsors a Seat at the Table
  • Define Clear Goals and Metrics for Success
  • Monitor Everything
  • Make It as Niche Specific as Possible
  • Build Relationships With Attendees
  • Offer Virtual Sponsorships
  • Evaluate Networking Opportunities Gained
  • Bring Value to Your Target Audience
  • Include a Pre-event Marketing Strategy 
  • Optimize Content to Match Summit Topic
  • Choose the Right Platform

Give Sponsors a Seat at the Table

Invite industry experts from up-and-coming companies who would co-sponsor the event with you in order to make a much-needed splash. For a summit, you always need a variety of expert speakers. Why not invite someone who is also seeking a seat at the table? 

Assemble this virtual summit to be an opportunity for them, giving them hard data about who is taking part and why they can build credibility by being seen as an authority alongside the other participants. So long as they have something of value to add when speaking to a topic, they can get your ROI, so you can make it a better overall event.

Jonathan Zacharias, Founder, GR0

Define Clear Goals and Metrics for Success

One tip for seeing ROI from participating in or hosting a virtual summit is to define clear goals and metrics for success. Before the event, determine what you hope to achieve, whether it’s increased brand awareness, lead generation, or thought leadership opportunities. 

Identify key performance indicators (KPIs) that align with these goals and track them throughout the event. This can include metrics such as registration numbers, attendance rates, engagement levels, and post-event follow-up activity. 

By tracking these metrics, you can assess the success of the event and make data-driven decisions about how to improve future events. Additionally, make sure to promote your event effectively through targeted marketing and social media efforts to attract the right audience and maximize ROI.

Brenton Thomas, CEO, Twibi 

Monitor Everything

If you don’t monitor your goals and KPIs, they won’t help you. Thankfully, there are many products available on the market to assist you in doing this. For your events, a virtual event platform, for instance, will automatically track information about audience attendance and interaction. 

SurveyMonkey is a top option for surveying tools and will enable you to create stunning polls and surveys that you can distribute to your audience. The responses you get will give you in-depth perceptions of the thoughts of your target audience, which you can use to organize future virtual and hybrid events that are more successful.

Alice Hall, Co-founder and Creative Director, Rowen Homes

Make It as Niche Specific as Possible

I have been involved several times in organizing virtual summits for our health and wellness start-up. In fact, we have often tried to expand our B2B sales potential by leveraging these summits to network and find clients. 

However, one thing I have realized is that virtual summits only work if they are niche-specific. In other words, you cannot afford to have generic events that are too broad in terms of themes. 

Instead, focus on very specific themes, and it will be much easier to attract a solid group of attendees. This will make lead generation much easier for you.

Logan Nguyen, Co-founder, MIDSS

Build Relationships With Attendees

One tip for seeing ROI from participating in or hosting a virtual summit is to focus on building relationships with attendees. While the ultimate goal of a virtual summit may be to generate leads and sales, building strong relationships with attendees can lead to long-term benefits and a higher ROI.

During the virtual summit, engage with attendees by participating in live chats, Q&As, or breakout rooms. This will help you establish a personal connection with attendees and show them you are interested in their needs and concerns.

After the virtual summit, follow up with attendees to thank them for their participation and offer additional resources or support. This can include sending personalized emails, offering exclusive discounts or promotions, or providing free consultations or demos.

Jason Moss, President and Co-founder, Moss Technologies

Offer Virtual Sponsorships

Including sponsorship opportunities is one way to guarantee that your online and virtual events are financially successful. This has the potential to be a very profitable source of income. The average price of a virtual event sponsorship package, according to studies, is $8,456. 

The question is how can you get sponsors to give you thousands of dollars? You present them with something equally worthwhile. 

If thousands of people have signed up for your event, businesses will clamor to buy sponsorship packages. Giving sponsors access to the analytics data you gather throughout your event can also attract their interest. Other businesses would love detailed information regarding the target market they are attempting to reach. 

Keep in mind that the size of your expo hall isn’t an issue while conducting a virtual event. This implies that you can increase revenue by selling as many sponsorship packages as you can.

Himanshu Sharma, CEO and Founder, Academy of Digital Marketing

Evaluate Networking Opportunities Gained

I gauge ROI from participating in virtual summits in terms of the networking opportunities I gain in the process. I evaluate the number of connections I make through links on social media, LinkedIn in particular, email address exchanges, or someone reviewing my company’s product. The focus is not entirely on the numbers, but on the possibility of future business and collaborations.

Liam Liu, Co-founder and CMO, ParcelPanel

Bring Value to Your Target Audience

As a female founder of one of the largest independent packaging companies in North America, I have participated in and hosted several virtual summits. These events have been a gateway to connect with customers, peers, and fellow industry experts. In addition, they have also helped us to generate a significant return on investment.

An important tip for seeing ROI from participating in or hosting a virtual summit that I have noticed is to focus on providing value to your target audience. 

Focus on creating a program that provides genuine value and experience to your audience. This might involve bringing together industry experts to share insights and expertise or offering training sessions or workshops that teach sought-after skills or knowledge. By focusing on providing value, you will attract a larger audience and build a strong reputation as a leader in your industry.

Kathy Bennett, CEO and Founder, Bennett Packaging

Include a Pre-event Marketing Strategy 

One tip for seeing ROI from participating in or hosting a virtual summit is to create a pre-event marketing strategy. This should include a strategy for engaging potential attendees, creating a presence on social media, and building relationships with potential partners. 

Additionally, creating a pre-event email series to remind attendees of the summit and providing incentives for signing up early can help to boost attendance. Finally, setting up affiliate programs for additional revenue and offering discounts for larger groups or individuals signing up together can also be effective.

Andreea Saveluc, SEO Team Leader, NoN Agency

Optimize Content to Match Summit Topic

Summits look to engage an audience by zeroing in on a particular topic that poses a challenge in the industry, requires urgent addressing, or offers opportunities. This approach draws a larger audience and contributes to the summit’s success. 

So, if you seek to increase your ROI, a dominant strategy is to optimize your content so that it matches these issues that are being addressed and helps the audience understand how partnering with your brand could prove to solve and fight these challenges or maximize opportunities. 

Relevance is of great importance to an informed audience, and in establishing yourself as relevant in a particular situation, you can hold their attention and also steal the limelight at a virtual summit.

Ariav Cohen, VP of Marketing and Sales, Proprep

Choose the Right Platform

After hosting a few successful virtual summits, I have found that the key to maximizing return on investment (ROI) is in choosing the right platform. Choose a platform that will provide you with the necessary features, such as automated emails, simple registration, and easy integration with your website. 

It should also be customizable and user-friendly so you can concentrate on marketing and promotion efforts instead of worrying about technical issues. Do thorough research when selecting your virtual summit platform for maximum ROI.

Joe Troyer, CEO and Growth Advisor, Digital Triggers

Want to start a Virtual Summit of your own? This post might help: How To Plan A Virtual Summit For Your Business

Bloggy Friends Chime In – Must-Read Books for Entrepreneurs

20 Must-Read Books for Entrepreneurs - blog banner - woman reading a book

If you’re an entrepreneur, you know that reading is essential for success. But with so many books out there, it can be difficult to choose which ones to grab and which ones to throw in the garbage. That’s why I asked my bloggy friends to send me THEIR top picks for the must-have books for entrepreneurs. This list features several of them. Let’s dive in, shall we?

This post does contain affiliate links. If you purchase a book through one of these affiliate links this website will receive a small commission at no additional cost to you. Thank you for your support!

20 Must-Read Books for Entrepreneurs

From Scaling Up by Verne Harnish to The E-Myth Revisited by Michael E. Gerber, here are 20 answers to the question, “What are the best books for entrepreneurs you’ve ever read and why?”

Scaling Up by Verne Harnish

The best book for entrepreneurs I’ve ever read has to be Scaling Up by Verne Harnish. This book does a fantastic job of delivering insight into how companies can grow and scale up successfully, by immersing the reader in a three-step process. 

It starts off with getting the right people on board, which covers both hiring staff and creating the right executive team in order to make your dream happen. It also looks at systems and strategies; breaking down key concepts such as setting achievable goals, different funding strategies available, and understanding the market you plan to enter or exist in. 

To top it off, Scaling Up shares stories from successful businesses that give great insight into what made them successful. It’s a must-have for any entrepreneur who is looking to make a mark on their industry!

Antreas Koutis, Administrative Manager, Financer

Duct Tape Marketing by John Jantsch

Many regard John Jantsch, the author of this book, as a leading small business marketing expert. His book is all about implementing low-cost marketing strategies that work. 

He also makes a compelling case for thinking of your marketing strategy as a holistic, integrated system. This book will guide you on how to grow your business without overspending on advertising. Moreover, this book can help you build a stronger relationship between your product and your audience.

Joe Flanagan, Founder, 90s Fashion World

Thinking Fast and Slow by Daniel Kahneman

Thinking Fast and Slow is the first thing that comes to my mind because it stuck to its guns and delivered exactly what it promised. So many supposedly influential books for entrepreneurs try too hard to be interesting, thought-provoking, and a page-turner at the same time. 

Kahneman, on the other hand, wrote a book that you don’t want to read fast because you feel like the wisdom held within, about how we think, should be carefully studied. It’s the best because I will always find an excuse to come back to it.

Natalia Brzezinska, Marketing and Outreach Manager, PhotoAiD

The Lean Startup by Eric Ries

One book that has profoundly impacted my entrepreneurial mindset is The Lean Startup by Eric Ries. This book skillfully articulates that entrepreneurs must prioritize the development of a minimum viable product (MVP) while constantly adapting it based on customer feedback. 

Ries highlights the significance of data-driven decision-making, endorsing that continuous experimentation is the cornerstone of sustainable growth. Furthermore, the author advocates for establishing an innovation-oriented culture within a startup—a crucial aspect that fosters adaptability and resilience in an ever-changing business landscape.

Michael Sena, Founder and CEO, Senacea

Zero to One by Peter Thiel

Zero to One was such an important book for me to read because it revealed that there is still room for innovation and the creation of new inventions that people need. We may think there is nothing new to invent, but Thiel tells us that if we do the research, we can discover new ways to create valuable inventions people need. 

Progress can still be made in every area of business, and what’s most important is that entrepreneurs must be able to think for themselves if they want to succeed. The book is easy to follow and offers practical advice on becoming an independent thinker who can create new and valuable ideas for their customers.

Anthony Martin, Founder and CEO, Choice Mutual

People Buy You: The Real Secret to What Matters Most in Business by Jeb Blount

This book showed me that my biggest competitive edge was myself. You must do the groundwork to build the skills and experiences you need to excel in your field, but there will always be many others doing the same and competing against you for the same customers. 

Entrepreneurs can’t discount the importance of building relationships to drive their businesses to success. Blount explains the three relationship myths that become your roadblocks and advice for making deeper emotional connections faster.

Shawn Plummer, CEO, The Annuity Expert

Rich Woman by Kim Kiyosaki

Rich Woman by Kim Kiyosaki is inspiring and empowering; a true must-have arsenal for any businesswoman. Through this book, I acquired a wealth of knowledge on economics, finance, and overcoming any shortcomings that come my way. 

It had me feeling like I could take on the world with new confidence! Rich Woman taught me how to become smart with money and make it work harder for me, not just survive but thrive in any type of market or industry. The vast amounts of stories Kim shares about her own journey were extremely helpful as well since she seems to have experienced it all—successes as well as failures which she later triumphantly turned into successes. Rich Woman is truly a phenomenal guidebook for entrepreneurs of all levels!

Lorien Strydom, Executive Country Manager, Financer.com

Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

This book is a good read for anyone living in our modern world, but it’s especially important for entrepreneurs like me who are often trying to make more time in their day magically appear. Deep Work breaks down the basics of focus so you can gain more control over your mind and start strengthening this superpower. 

I can’t make more time in my day, but this book has helped me maximize what I can accomplish every minute, every week, and every year.

Ruben Gamez, Founder and CEO, SignWell

Shoe Dog by Phil Knight

Shoe Dog is a memoir that details the journey of Phil Knight, the founder of Nike, and his team from the inception of the idea to the company’s massive success. What I love about this book is that it’s not just a success story, but it’s a story of perseverance, grit, and resilience. 

Phil Knight takes the reader on an emotional journey, detailing all the difficulties he faced while building Nike into the iconic brand it is today. The book is filled with valuable lessons that apply to any entrepreneur looking to build a successful business. If you haven’t read Shoe Dog yet, I highly recommend it.

Shaun Connell, Founder, Writing Tips Institute

Rocket Fuel by Gino Wickman and Mark C. Winters

Rocket Fuel has a lot of great nuggets of information. For example, the authors suggest setting a few 90-day goals. This is very similar to the “OKR” (i.e., objectives and key results) format for goal-setting. The idea is that if you try to set annual goals, they are too big and don’t feel time-limited. 

In contrast, 90-day goals are more intense, and setting a few of them enables you to put deep focus into achieving them. Another great tip from the book is to define yourself as either an integrator or a visionary. Then, you hire someone to fill the other role. As an integrator, I seek out visionaries as my clients because I enjoy helping them to realize their dreams.

Dennis Consorte, Digital Marketing and Leadership Consultant for Startups, Snackable Solutions

The Hard Thing About Hard Things by Ben Horowitz

The Hard Thing About Hard Things offers a candid look at the challenges of entrepreneurship, sharing the author’s own experiences and offering practical advice on how to navigate difficult situations. 

I appreciated the honesty and vulnerability that Horowitz showed in sharing his failures and mistakes, which made the book feel more relatable and authentic. In addition, the practical advice and strategies offered in the book are invaluable for anyone starting or running a business. 

So, I highly recommend this book to anyone looking to learn from someone who has been through the trenches of entrepreneurship.

Will Gill, Event Entertainer, DJ Will Gill

Crush It by Gary Vaynerchuk

The best book I’ve ever read for entrepreneurs, without a doubt, is Crush It by Gary Vaynerchuk. A lot of books written for entrepreneurs can be filled with unhelpful platitudes, but this one contains actionable and tactical advice that you can immediately implement into your business plan. 

It resonated with me in particular because it focuses on building an audience and creating content to build authority and trust. In particular, Gary emphasizes the importance of utilizing social media platforms to build relationships with customers and share your message. He also outlines specific strategies for turning hobbies into profitable businesses based on passion and experience—something I think is at the heart of successful entrepreneurship.  

So, if you’re looking for a practical how-to guide filled with inspiring stories of success, then Crush It is, without a doubt, the way to go!

Maria Harutyunyan, Co-founder, Loopex Digital

The 4-Hour Workweek by Timothy Ferriss

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich is about outsourcing—delegating many of one’s mundane tasks to another person or organization. 

Ferriss believes that if you focus on optimizing specific tasks to save time, you can live a more fulfilling life with your newfound freedom. His writing style is both informative and entertaining as he mixes personal experience with practical advice and relatable anecdotes throughout the book. 

It encourages readers to be creative in their own business endeavors, inspiring them to be creative when implementing new strategies into their workflows. Overall, this book is an invaluable resource for entrepreneurs who want to master the strategic principles of efficiency and success.

Michael Alexis, CEO, tiny campfire

Grit: The Power of Passion & Perseverance by Angela Duckworth

Entrepreneurs face a consistent stream of peaks, valleys, and everything in between. The term, “grit,” has historically been viewed as a “pull yourself up by your bootstraps” or power-through-the-tough-times type of sentiment. Angela Duckworth reframes the attribute of grit for founders as sustained interest, sustained effort, and a keen focus on long-term goals.

The combination of passion and persistence is required for entrepreneurs to conquer their goals and aspirations. Angela alludes to the psychological assets of grit, including interest, practice, purpose, and hope. Digging into the emotional response side of entrepreneurship in this book yields dividends for anyone who is embarking on starting their own company. Give it a read!

Roman Villard, Founder, Full Send Finance

Year of Yes by Shonda Rhimes

Shonda Rhimes shares her own professional experiences with readers in Year of Yes. Rhimes describes her transformation from a timid and anxious introvert who turned down several opportunities to a self-assured public speaker and powerful figure who accepted every opportunity that came her way. People who wish to come out of their shells and make their voices heard should read this book.

Not only does Rhimes give an insight into how a successful person became that way and the things one can do in their day-to-day life that can help to push them in this direction; it reveals a lot about the hardships, which I found most important. A lot of these books portray a story of a few quick tips on seeing immediate success, whereas this more realistically tells of the struggles of changing in order to achieve one’s goals.

Aiden Higgins, Senior Editor and Writer, The Broke Backpacker

How to Win Friends and Influence People by Dale Carnegie

It’s old, but it’s good. One of the best books for entrepreneurs I have ever read is How to Win Friends and Influence People by Dale Carnegie. It may seem odd for a business book, but its lessons on human behavior and effective communication are invaluable for anyone looking to succeed in any field.

The book teaches you to understand and empathize with others, communicate more effectively, and develop better interpersonal skills. It emphasizes showing a genuine interest in people, listening to their needs, and finding common ground. These skills are crucial for building strong relationships and establishing trust, which is essential for business and life success.

Overall, How to Win Friends and Influence People is a timeless classic every entrepreneur should read. Its practical advice and insights are just as relevant today as when the book was first published in 1936.

Shane McEvoy, MD, Flycast Media

The Art of Thinking Clearly by Rolf Dobelli

The Art of Thinking Clearly is a fantastic read that helped me get clear on critical thinking processes so I could meet new challenges with even better decisions. 

Entrepreneurs can’t afford to waste time on ideas that aren’t viable, and this book helps lift the veil on indecision so you can make smart, informed decisions and quit pursuing avenues that won’t end up being worth it. Dobelli spells out the common misjudgments entrepreneurs (and people in general) tend to make and how to best avoid them.

Denise Hemke, Chief Product Officer, Checkr

Rich Dad, Poor Dad by Robert Kiyosaki

Rich Dad, Poor Dad offers life-changing insights into building wealth and gives practical advice on how to become financially independent. The book emphasizes the importance of financial education and includes many tips on investments, taxes, and budgeting. 

It also provides a comprehensive overview of different businesses and how to best take advantage of them. By understanding the basics of investing and business, readers can equip themselves with the knowledge they need to make sound financial decisions. Rich Dad, Poor Dad has helped countless entrepreneurs become successful by arming them with vital financial know-how.

Martin Seeley, CEO, Mattress Next Day

Wellness Incorporated: the Health Entrepreneur’s Handbook by Jennifer Buchanan

Buchanan’s book is a must-read for anyone in the healthcare profession looking to start a business without burning out or losing their passion. 

While many entrepreneurship books center on success or profit, Wellness Incorporated focuses on the reasons and values behind wanting to start a business. It can be so easy to lose sight of these core values as we try to make our business a success.

Buchanan helps her readers to keep their eyes on their values and their goals. 

This book perfectly balances inspiration with actionable steps to keep you motivated but also constantly moving forward. Buchanan offers insight into her experiences as well as tips and tricks to help kick-start your entrepreneurship journey. 

While this book is catered specifically to healthcare entrepreneurs, every entrepreneur can learn from it. Buchanan provides a unique look at sustainability and your own personal wellness while also building a successful business.

Dr. Shara Posner, Founder, Back To Health Center

The E-Myth Revisited by Michael E. Gerber

The E-Myth Revisited changed the way I approach my business and how I think through important decisions.

Through this book, I understood that a successful business is a set of finely tuned systems. Your job as an entrepreneur is to develop, maintain, and improve those systems whenever you can. Only then can you find the best people to operate those systems. 

A business should depend on processes, not people, and everything will eventually go back to the creation of these internal systems.

I highly recommend this book be read by any and every person who will learn new things and try out fresh ideas, which should be every entrepreneur.

Yeonsil K., Founder and CEO, Home Spritz

Top Plans for Fast and Effective Weight Loss

Top Plans for Fast and Effective Weight Loss - Woman Pointing to Belly

Looking for the top plans for fast and effective weight loss? I can relate! I’m covering a few of them in this post. Check it out!

3 Plans for Fast and Effective Weight Loss

Weight loss plans are something that have to be tailored to an individual’s personal preferences, health and nutritional requirements. It’s hard enough to lose weight, but having to pick a plan from thousands of options is overwhelming.

Many people just pick whatever plan is trending in that moment, but this can create a struggle for you and make you end up feeling discouraged if you don’t know enough about it to succeed.

You want to gauge your choice based on the amount of weight you need to lose, the speed with which you want to lose it, and any dietary preferences you have. There are other factors that may come into play, too.

These include things like your metabolism, your lifestyle (to ensure the plan you pick is convenient for you), and more. Even with the best weight loss plans, be realistic about how much weight you can lose in a short amount of time.

Below, you’re going to learn about three of the top weight loss plans people are buzzing about right now. They include a calorie deficit, a low carb option, and one of many fasting programs.

Of course, it’s important that you take your own health into consideration and get the input of your healthcare professional before you begin to implement any type of weight loss regimen.

Losing Weight Without Putting Your Health at Risk

Currently, the biggest weight loss fad making news are prescription injections that many want to steer clear of. These semaglutide shots squash a person’s hunger and help them lose weight quickly – but it’s not without risks.

Though they’re usually put in fine print, these risks include severe health situations like thyroid cancer, pancreatitis, kidney failure and more. Some people have experienced gallbladder problems, too – which can be very painful.

And there are also many unpleasant side effects. The most prevalent ones are nausea, vomiting, and diarrhea. While the side effects subside for some users, it’s often only until the next dose is taken, and then they have to go through it all over again.

The shots, which not only have serious risks and numerous side effects, also put a hefty dent in your wallet – if you can even find them in stock. Many consumers have complained that they can’t get their prescriptions refilled when they need them.

The cost for these shots can be about $1,400 per month, and insurance usually doesn’t cover it unless it’s being dispensed for diabetic needs, not just weight loss alone. So you’ll be spending a lot as you absorb the risks, too.

Losing weight shouldn’t be something where you have to suffer. Not everyone wants to put their health at risk just to shed pounds. Instead, they prefer to lose weight naturally by watching the nutrition aspect of their life.

1. Calorie Deficit Dieting to Help You Achieve Your Goals

One of the most popular plans being adopted right now by men and women who need to lose weight is a simple calorie deficit. With this plan, there’s no starving yourself or being told you can’t eat certain foods.

With a calorie deficit, you simply eat fewer calories than you burn. When you take this approach, your body begins burning the fat stores in your body as fuel. This may not be the fastest way to shed pounds, but it’s a safe and reliable method that won’t make you feel deprived.

To get started on a calorie deficit, you first have to calculate how many calories you burn. There are numerous online calculators that will give you the exact number – based on your age, height, weight, and level of activity each day.

Once you have that number, all you have to do is subtract either 500-1,000 calories from your daily total and you’ll lose weight! The more you subtract, the faster the weight will come off.

One pound of fat equals 3,500 calories. So if you cut just 500 calories off your consumption for a week, you’ll lose a pound each week. That’s a total of 52 pounds per year – at a safe and healthy speed.

There are many benefits to using this weight loss method, in addition to shedding pounds. You’re likely to lower your blood pressure and improve your insulin sensitivity. You might see your cholesterol decrease and your risk of developing diabetes will diminish.

Many people love the calorie deficit plan because it doesn’t require a lot of planning or complicated knowledge. You just eat less. You can still have your favorite foods, as long as they fit within your calorie consumption numbers.

To have the best success with this type of plan, don’t spend all of your calories on low nutrient, highly processed foods. Instead, fill up on low calorie, dense foods that are packed with minerals and vitamins your body needs.

Make sure you’re staying active and drinking water to stay hydrated, too. As you begin losing weight, you’ll need to recalculate your caloric needs and adjust your numbers or you may hit a plateau.

2. Carb Reduction Dieting Is a Powerful Strategy for Quick Weight Loss

Many individuals struggle to lose weight because they’re addicted to high-processed carb-laden foods. When you lower your carbs, you give your body the ability to store fat faster.

There are different levels of carb reduction diet plans. The most extreme is the keto diet. On a keto diet plan, you’re eating a high fat, mid to high protein diet with the lowest amount of carbs possible.

Typically, keto dieters will calculate net carbs, not total carbs, and they’ll aim for a number of 30 or fewer carbs to put them in a state of ketosis. This allows their body to burn stored fat.

Everyone’s exact carb number is unique, so one person might go into ketosis eating 40 carbs, and another has to go down to 20 to be in that metabolic state. You may have to adjust your carbs to find out what your best numbers are.

Keto is a super fast way to lose weight. But it’s not without minor side effects. You may feel like you’re suffering from the “keto flu,” which will go away in a day or two. Some people also suffer from constipation and bad breath, but these aren’t hard to overcome.

You don’t have to go to such extremes if you want to use a low carb diet plan, though. You can simply lower your carb count to 150 or fewer total carbs to reap the benefits of this type of diet.

You can do any number that suits you – 50 carbs, 100 carbs or up to 150 carbs total. Low carb diets can be filled with things like meat, avocados, nuts, eggs, and fish. You’ll want to limit fruits to things like strawberries and blueberries because they’re lower in carbs.

Try to eat a variety of high protein foods like beef, fish, chicken and eggs. Add high fat healthy foods like avocados and nuts or even extra virgin olive oil. If you eat vegetables, choose low carb options like spinach instead of a potato.

It’s important that you learn how to calculate the net carbs and read food labels so that you can see just how many carbs you’re consuming. If you stall out with your weight loss, you might need to make an adjustment of your carb intake and lower the number a bit more.

The good news is, many people lose their cravings for processed foods, but if you still want things like desserts, you’ll find low carb healthy options like chocolate mousse and other yummy keto-friendly options.

3. Fasting Is a Diet Plan That Has Many Options

Fasting is a method of dieting where you’re going without food for a prolonged period of time. The good news is, there are different types of fasting programs, so you can adopt one that works best for you.

When you’re fasting, your body begins to burn fat for fuel, but it also delivers other benefits to your health, including a reduction in inflammation, improved sensitivity for insulin, and a stable, lower blood pressure and cholesterol number.

You can choose which type of fasting plan you want to be on. Some people find it easier to do the 5:2 fasting plan. This is where you’ll eat normal for five days a week and then fast for two days a week.

Others prefer to adopt an alternate day fasting schedule, where they eat every other day and fast on alternate days. You can eat normally on the food days, but restrict yourself to water on fasting days.

Another method of using fasting to lose weight is to narrow the food window you have eat day. For example, some people do a 16:8 diet, which is where you fast for 16 hours and have an 8-hour eating window.

Or, you can choose to have a window of 14 hours of fasting and 10 hours of eating, or shorten it up to a 20 hour fast and four-hour eating window. You can even split the day in half and do a 12:12 window.

When it comes to fasting, it technically means you’re only drinking water. However, some people use the approach that on fasting days, they can have up to 500 calories, but that will obviously not results in as much weight loss.

When fasting, you might want to start out with a less stringent approach and then make it more difficult. For example, you might start out with a 12:12 fast and then move to an alternate day fast with 500 calories allowed on fasting days, then eliminate that allowance of calories as you increase the intensity.

When you are eating on a fast, don’t gorge on processed, unhealthy foods. Try to nurture your body with as many healthy foods as possible, which means foods rich in protein, fiber, and healthy fats.

Make sure you’re drinking plenty of water, too – whether you’re in a fasting period or not. If you fast for too long, you might end up feeling side effects such as being weak or dizzy, so pay attention to how you’re feeling.

Making the Most of Your Choice and Preventing Plateaus

While these are the top three plans that people are pursuing right now, they’re definitely not the only ones that you can choose from. You want to select something that fits in with your lifestyle as well as your personal preferences.

Choose a diet plan that you feel you can stick to over a long period of time. You don’t want to be doing something that you feel frustrated with or where you are focused on deprivation instead of the success that you are seeing on the scale.

You might find other diet plans that are a better fit for you, as you begin to try a variety of programs out. For example, if you discover that you love eating healthy fruits and vegetables as well as fish, you might go on the Mediterranean diet.

Be willing and able to make adjustments as you need to, regardless of which plan you select to start with. Don’t just jump from one plan to another initially, but try to work with the one you start with and make adjustments to see if you can tweak it to a place where it will work for you.

It’s important that whenever you’re embarking on a weight loss plan, that you’re tracking everything. You want to track the food that you eat (every bite) and the nutrition of it, such as the calories and carbs.

If you’re doing something like fasting and this isn’t a concern, then you may want to track your hours carefully. However, if you’re sticking to a specific time frame and still not losing weight with fasting, you may need to go ahead and track your food intake to see if you are overeating during your meal times.

It’s not uncommon for people to experience a plateau whenever they are losing weight. You might start off with a high weight loss due to shedding water weight, and then see it slow down as your metabolism diminishes.

Additionally, you may notice that your mindset has a shift from the time when you first started and you were full of enthusiasm and hope to a time when you have plateaued and are feeling discouraged, so you want to make sure you are keeping yourself motivated in the process.

It might help to celebrate non scale victories in addition to the weight loss that you are experiencing. This can help you get through a plateau, when you may notice other changes taking place, such as an increase of energy or the ability to sleep better, even though you aren’t losing weight at that moment.

You might want to make an attempt at testing out each of these three top weight loss plans to see which one your body responds to best, and which one you feel you can stick to for a longer period of time.

How to Build a Strong Personal Brand on Social Media

How to Build a Strong Personal Brand on Social Media Header

So you want to build a strong personal brand on social media? These tips from the experts might help you do just that!

Today, a strong personal brand on social media is essential for business professionals and content creators to cement themselves as thought leaders and notable individuals within their business niches. This is no easy task, and it can be difficult to find a place to start. These business professionals share valuable insight into how to build out a strong personal brand that will increase your reach on social media. 

Experts Chime In – How to Build a Strong Personal Brand on Social Media

Regularly Share Content

“Consistently sharing valuable content is crucial to building a strong personal brand on social media. This is because sharing relevant and informative content helps establish your authority in your niche and helps you connect with your audience. When you regularly share content, you create a consistent presence on social media that helps you stand out from the crowd. Sharing content tailored to your audience’s interests, needs, and pain points also helps you build a community around your brand. Creating a loyal following of engaged followers will lead to more customers who trust your brand and become brand advocates. In short, regularly sharing content is the best way to build a strong personal brand on social media and establish yourself as an authority in your industry.”

-Saneem Ahearn, VP of Marketing at Colorescience

Keep Social Posts Positive & Engaging

“To build a strong personal brand on social media, it’s essential to create positive and engaging content. By sharing upbeat and informative content, you can attract more followers interested in your message and likely to share your content with others. This is important because the more your content is shared, the more visible your brand becomes. Engaging with your followers by responding to comments and messages can help build trust and credibility, ultimately leading to stronger relationships with your followers. A post that is negative or controversial, on the other hand, can damage your reputation and turn off potential followers. It is important to keep your posts positive and engaging on social media to establish a credible and likable personal brand.”

– Clayton Howard, Director of Analytics at Net Pay Advance

Stay Authentic

“It’s important to stay authentic when building your personal brand on social media. People are drawn to brands that resonate with them by establishing deep connections through their content. This means your brand should be true to its values and what they stand for by sharing personal stories, opinions, and life experiences that are relevant to both your brand and your audiences. This helps your audience truly know that there are real people behind your brand and will ultimately trust it more, building a strong personal brand based on authenticity and credibility.”

– Jonathan Krieger, VP of Sales at Fabuwood

Keep a Positive Online Reputation

“More often than not, people are drawn to personal brands because of its reputation.. Thus, it’s crucial that you build a positive reputation and maintain it as it has a huge impact on how others will perceive you professionally and personally. In order to monitor and maintain your reputation, it’s important to check your social media channels regularly, responding to any comments or reviews in a timely and professional manner. If there is any negative feedback or if someone posts something negative about your brand, you will need to address the issue as soon as you can professionally and respectfully. Not only will this help resolve the issue quickly, but it will also show others that you value your audience’s opinions and want the best for them, overall boosting your reputation.”

– Joe Acosta, Digital Marketing at BBQ Galore

Stay Up To Date With Trends

“A great way to build up your personal brand is by keeping up with the latest trends on social media. The social media landscape is constantly changing and trends come and go in an instant, so it’s important that you stay relevant by keeping a strong online presence by hopping on the most current trends. One way to do this is by following industry leaders and influencers, as these are the people who are always in the know about insights, news, and trends in the industry. Social media algorithms are also key in staying updated, as they will usually automatically adjust your feed to show you what is trending at the moment. Paying attention to anything new or different will help you shape your content strategy so that you can ensure your personal brand stay relevant and engaging to your audience.”

– Bill Lyons, CEO of Griffin Funding

Choose the Right Channels

“To build a strong personal brand, it’s important that you utilize the social media channels where your target audience is at. Different demographics use different social media channels, so you need to meet them where they are. For example, if you are trying to target an audience that consists of millennials, you might use platforms such as Instagram or Twitter more than others. Targeting your audience by meeting them where they are is efficient because you don’t need to waste time on platforms that aren’t popular for your audience. However, you also need to ensure that whichever channel you use also makes sense for your brand, so leveraging this with what channels your audiences uses will help you become successful.”

– Peter Reagan, financial market strategist at Birch Gold Group

Study Influencers

“When building a strong personal brand on social media, one of the best tips is to learn from influencers. By observing successful influencers in your niche, you can gain valuable insights into how they communicate with their audience, the type of content they post, and the strategies they use to grow their following. Studying influencers can also help you stay up-to-date on the latest trends and changes in social media algorithms, which can be essential for maintaining your online presence. Incorporating what you learn from influencers into your brand strategy can increase your chances of success and establish yourself as a trusted and respected figure in your industry.”

– Adrian Pereira, Founder and Ceo of Ecopeaco.com

Know Your Target Demographic for Your Content

“In order to start building a strong personal brand on social media, it’s extremely important for any self-starter to know and understand your target demographic for your content. First off, and obviously enough, you need to ask yourself what kind of content you would like to consistently make. What would you want to produce as content on the  daily that would be important to you and others? Second, you should narrow down which group of people would love to watch the same content you want to produce. Is your content for entertainment purposes or for professionals in a certain field of work? Will it be tailored for kids or will you have an adult audience that will want to watch your content? What are certain trends and styles of content delivery that are popular in what you want to create? By asking these questions and knowing what target audience you want your content to reach, you’ll be able to achieve success off the bat as you’ll have a great idea of what these people want to see. Once your target demographic is found, make sure to stay relevant and on topic with every post, including prioritizing content that aligns with your personal brand. An extra handy tip is to consider clearing off old posts and photos to keep your branding fresh and fully consistent.”

– Chris Hunter, Director of Customer Relations at Service Titan

Consistent Brand Colors

“Using consistent brand colors is an important part of succeeding in social media. Consistent branding helps create trust and familiarity with your followers, shows professionalism in your brand, and makes it easier for them to recognize your posts and content. When you use the same colors across all of your profiles, images, graphics, and other content, people become more familiar with what your business is about and what to expect from you.  This makes it easier for them to remember you and come back for more content.”

-Todd Jensen, Head of Marketing, Nursa

Collaborate with Other Brands and Influencers

“By partnering with other influencers and brands that share your values and style, you can tap into their audience and expand your reach. Additionally, collaborations can help to build your reputation and credibility within your niche, as you are seen as someone who is respected and valued by your peers. Making connections with other brands in your niche can be a learning experience as well. Collaborating with similar brands can make the process of making content more creative, and even more fun by being able to bounce ideas off of each other.”

-Sacha Ferrandi, CEO and Co-founder at Source Capital

Create a Brand Guideline for Consistent Messaging 

“Staying consistent in your brand messaging on social media is key to building a strong and recognizable personal brand. One of the most effective ways to ensure messaging stays consistent across all channels is to develop a brand guideline Create a set of guidelines that outline the language, tone, visual elements, and overall message that you want to convey through your social media channels. Developing a comprehensive brand guideline helps businesses and individuals ensure that messaging is consistent across all channels, helping to establish a strong and recognizable brand identity. Additionally, brand guidelines can be shared with team members, partners, and others to ensure that everyone involved in representing the brand is aligned and consistent in their messaging across the use of all social media platforms.”

-Lev Berlin, Founder of Recipal

Establish Unique Value Proposition 

“Differentiating yourself in a crowded market can be hard but establishing a unique value proposition that differentiates you from your competitors is a critical step in building a personal brand. A value proposition can be just a simple statement that clearly communicates the benefits and added value of your products or services. Once you have identified your strengths and how they benefit the customer, social media can be used to emphasize the value. This means using consistent messaging and providing examples that highlight key elements across all channels. By using your value proposition and personal brand on social media, you can build a strong online presence, connect with others in your industry, and attract new opportunities.”

-Matt Gehring, Head of Marketing at Dutch

Build Your Brand with Groups

“Joining and actively participating in related groups on social media platforms is one of the most effective ways to build a strong personal brand. You can establish yourself as a trusted authority in your industry by connecting with other group members, engaging with their content, and offering help and support. Building relationships with other group members is crucial to building a solid personal brand on social media. By engaging in conversations, sharing valuable content, and offering your expertise, you can gain the trust of other members and build lasting connections. Moreover, being an active group member can help you gain visibility and expand your reach on social media. By consistently providing value to the group, you can attract potential clients or customers and establish yourself as a go-to resource in your field.”

-Jeffery Pitrak, Marketing and Account Manager at Transient Specialists

Interact with Your Audience on a Consistent Basis

“If you are trying to build a strong or stronger personal brand online, the first thing you need to consider is how much you are engaging with your audience on social media. Try to respond to comments as frequently as possible, especially in the early stages of building your brand. This can incentivize your audience to interact with your posts which will help your performance on the social media’s algorithm. Your responses and interactions with your audience also actively show them that you care about what they have to say and that you care about making a connection with them. You also will be able to gather insight about what kind of content your audience is enjoying and what content they may not prefer as much.” 

-Brandon Brown, CEO of GRIN

Building out a strong personal brand on social media is not easy, but with consistent work and dedication, you are sure to carve out a great spot for your brand online. By internalizing the insights and implementing them, you can witness a remarkable upsurge in your personal brand’s impact and influence.

Establish Your Brand Identity and Consistency

“To create a robust personal brand on social media, you’ll want to kick things off by defining who you are and maintaining a steady, recognizable image across your online presence. Think of your brand identity as the essence of what you stand for, your core values, and what makes you stand out in your particular field. It’s like having a unique fingerprint that sets you apart in the digital crowd. This means that when you share content, engage with your audience, or simply present yourself on social media, it should all align with this brand identity, making you easily recognizable and trustworthy in the eyes of your followers. In essence, your consistency in messaging and content is the bedrock of your personal brand’s success in the online world.”

– Phil Sandner, President at Easy Spa Parts

Participate in Relevant Conversations

“Actively participating in relevant communities, forums, and industry conversations is a powerful strategy for building a strong personal brand on social media. Contributing to meaningful discussions allows you to share valuable insights, engage in thought leadership, and form lasting connections within your professional community. By sharing your experiences, showcasing your expertise, and unique perspectives on relevant topics, you strengthen your personal brand while positioning yourself as a thought leader, and an individual at the forefront of industry discourse. Establishing your personal brand and fostering long-term growth is dependent on building a network that is anchored in meaningful conversations. “

– Amresh Singh, CEO at HomeAbroad

Dog-Friendly Charcuterie Boards: Barkcuterie

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The newest craze in charcuterie boards is Barkcuterie! These are dog-friendly charcuterie boards. Learn all about them in this post.

This post contains an affiliate link that if used for making a purchase provides this website with a commission at no additional cost to you. For more information, please read my disclosure policy.

Give your dog (and Cat) the love they deserve with these beautiful and fun food boards

Now you don’t have to exclude your fur babies from the festive food with over 25 themed snack boards for holidays, special occasions, milestones, and just because. Barkcuterie is a special take on the classic charcuterie board that is for every human’s best friend.

Curated by social media’s favorite corgis, Hammy and Olivia (@hammyandolivia), each artfully designed barkcuterie board is chock-full of delicious homemade and store-bought dog treats. You’ll have fun making the quick and easy boards and even more fun sharing all the goodies with your dog. For cat owners, don’t worry! Hammy and Olivia have included a cat board for their feline friends. So, dress up your pup, get the camera ready, and celebrate:

  • National Dog Day
  • Halloween
  • Christmas
  • Valentine’s Day
  • Birthdays
  • Gotcha Day
  • Cinco de Mayo
  • and more

I asked Hammy and Olivia’s fur parents a few questions, and here’s what they shared with me:

1. What inspired this Barkcuterie book?

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I’ve been told my entire life that dogs should never be fed from the table, and you’d probably imagine that, over time, it becomes easier to deny my pets food whenever they give me that look. It hasn’t.

My willpower is tested each time they cozy up next to me, and I have this constant desire to include my dogs in meals whenever we gather around the table, but, sadly, we can only invite them to breathe the same air as us and watch us enjoy our food that isn’t catered to their digestive systems. This has never made sense to me.

My fondest memories are when my family would gather around the living room, indulging in appetizers, clinking glasses, and laughing so much that we forgot the meal we were cooking is now burning in the oven.

Grabbing a yummy appetizer from the charcuterie board felt familial, and everyone in the room was welcome to reach over and dig in! I wanted to make those same memories with my pets, but it required a shift in the food that was being served.

2. How do you choose what to put on a Barkcuterie board?

Dog Friendly Charcuterie Boards Barkcuterie Book Snacks

When we first decided to make “happy hour” a dog-friendly event in our home, we leaned heavily on Alexa to let us know if dogs could enjoy some of the foods that my fiance, Sarah, and I would have with our wine. “Alexa, can dogs have blueberries? cheese? almonds?” You’d be surprised at the amount of everyday snacks we love that can also be shared with dogs. You will also be surprised at the amount of snacks that you can’t share with dogs.

We’ve asked Alexa so much that we can recite her responses by heart. “Blueberries make a healthy snack for dogs. They are a good source of vitamins and minerals for dogs, and most dogs like them. However, you should always consult your veterinarian before giving your dog something new.”

I always loved that last part because, of course, it’s a liability disclaimer for Amazon, but it’s also very real. You should consult your veterinarian about what you’re giving your dog outside of his typical meal plan. So we decided to consult multiple veterinarians on hundreds of ingredients so that any dog lover won’t have to.

We conducted all of the research to ensure that anything offered to your pet on one of these boards will be easy on a canine digestive system (in moderation, of course). We want each board to contain a balanced approach of crisp/starchy, refreshing/comforting, or fresh/savory. So mixing in the right amount of fruits, vegetables and starches create well-balanced experiences for both dogs and humans.

3. Can you share a little bit about Hammy and Olivia?

Dog-Friendly Charcuterie Boards Barkcuterie Book Olivia Hammy Patriotic

Hammy is a super social butterfly that has an endearing passion for the culinary arts. In other words, he’s my shadow in the kitchen! Whenever it’s time to cook, he sports his own apron and hat and enjoys plating food with me (while taking his “nibble tax”).

He’s the first to greet a guest at the door and brings such a vibrant personality into any room he struts into.

His spunky sister, Olivia, can be a very picky eater when she wants to be and very much prefers the finer things in life (silky pillows, gourmet food, etc).

She’s super sassy and adopts the role of a canine Cher Horowitz from “Clueless” around our home. She has her own closet room with over 300 outfits that she sports each day to her social media followers.

The two of them together are like sugar and spice, and the perfect flavor profile for a pair of dogs…and a snack board!

About the Author’s

Hammy & Olivia are social media’s favorite “talking dogs.” Their family-centric, everyday-relatable shenanigans are sure to make you laugh or do an eye roll. Within one year, Hammy opened his own takeout cafe, and Olivia never misses an opportunity to voice her displeasure in any given situation. 

Get Your Copy of Barkcuterie Today!

Marketing Experts Chime In – Best AI Writing Software Alternatives to ChatGPT

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What are the Best AI Writing Software Alternatives to ChatGPT? I asked a bunch of marketing experts, and this post features their answers!

15 Alternatives to ChatGPT AI Writing Software

I’m a huge fan of asking groups of people questions about tools they are using in their businesses to market their brands, get the word out, and do all the things. I believe that crowdsourcing answers to big questions is the best way to get real advice for making a business work.

With this in mind, I wanted to ask a bunch of marketing experts about AI writing software. Considering everyone is talking about ChatGPT these days, I wanted to know about the alternatives and if there are still businesses that aren’t using it at all.

From pairing Neuraltext with personalization to the human touch, below are the answers I received to the question, “Other than ChatGPT, what are the best AI writing tools you have used for your brand’s blog?”

NeuralText and In-house Personalization

I think AI-based writing tools are the future, and I am a huge proponent of them. However, with that said, I don’t think they’ve quite developed yet to where they are a copy-and-paste type service. 

It is very difficult to just take what they write for you and drop it directly into a blog post. The writing still lacks soul. And it may always, given that it’s not written by a human. But that’s where I think you get the perfect blend of cost efficiency and soul—using an editor to polish and personalize the AI-generated content. 

We use NeuralText to generate the skeletons of articles, which we then flesh out with thoughts and personal touches. It’s a brilliant combination.

John Ross, CEO, Test Prep Insight

The Hemingway Editor

The Hemingway Editor helps me simplify and clarify any written content. It analyzes text for readability, including things like sentence structure, word choice, and passive voice usage, and offers suggestions for improvement. 

This helps ensure that the writing is clear, concise, and easy to understand, which is important for engaging and retaining the readers’ attention. It also offers suggestions for making text more concise and reducing wordiness, which is useful in conveying information in a limited amount of space, such as in blog posts.

Johannes Larsson, Founder and CEO, JohannesLarsson.com

Articoolo

Articoolo uses advanced AI algorithms to generate articles on a wide range of topics, and it produces highly accurate and well-written content that is often difficult to distinguish from articles written by human writers. 

Despite these benefits, I am currently not using AI tools for writing for my brand’s blog. While AI writing tools are certainly powerful, I feel that they are not yet advanced enough to replace the creativity and voice that comes from human writers.

Dustin Ray, Co-CEO and Chief Growth Officer, IncFile

No AI, Lacks Understanding of Technical Concepts

I’m not using AI tools for writing content for my brand blog. They are not always well-suited for writing technical content because they cannot provide the same level of accuracy and customization as a human writer. 

AI technology can produce quality content, but it cannot yet understand complex topics in depth or provide detailed and nuanced explanations. Furthermore, AI tools lack the creativity a human writer can bring to the table. The more complex or specialized the subject is, the less suitable AI tools are likely to be.

Kate Wojewoda-Celinska, Marketing Manager, Spacelift

Copy.ai 

Anyone who has used ChatGPT knows it can deliver some odd results, and now that the platform has become so much more popular, it seems to experience a fair bit of downtime.

I’ve had a lot of success with Copy.ai, which is designed for digital marketers, content creators, and business owners who need high-quality content for their websites, social media platforms, and other marketing channels. 

Copy.ai uses advanced natural language processing (NLP) and machine learning algorithms to understand your input and generate content that matches your style, tone, and desired outcome. You can input a keyword or phrase, and Copy.ai will generate a variety of content options for you to choose from.

With its AI-generated content, you can quickly and easily create product descriptions, blog posts, social media updates, and other forms of written content. It also has a really simple and intuitive interface that makes it very easy to use. We’ve had some excellent success with it.

Shane McEvoy, MD, Flycast Media

No AI, Because of Google’s Helpful Content Update

Late last year, Google introduced its Helpful Content Update. What this update does is look for content that is written by AI and de-prioritizes it in Google search. Google is looking for content that is written for humans, by humans, in its algorithm. 

This is one reason we do not use AI tools for writing. We don’t want to risk being penalized by Google and being lowered in the SERPs. It might be convenient to use AI writing tools, but in the long run, your business will be better off not pursuing them, unless Google changes its policies.

Marshall Weber, CMO, Stor-It

Rytr Writing Assistant

This is one of the AI assistant tools that makes travel blogging easier and more creative. It helps set the tone according to the piece and choose a template according to the content and style. 

The key is to set your primary keyword and select variants accordingly. You just have to press to get instant results. Highlighting certain paragraphs could also get you more information on the relevant topic.

I feel this comes in handy for us when we want to know about what the customer’s opinion and want is on that topic. It helps us shape an outline for the content and work on it with our research.

Sean Harris, Managing Editor, FamilyDestinationsGuide

Grammarly

Grammarly gives you suggestions for grammar, punctuation, context, or other errors. You can change the tone, audience, and formality of the text you write. Depending on your audience, you can change the suggestions. 

You can also use it as an extension on your browser or apps, and it can help you write the perfect message. You can choose to take up their suggestions or ignore them to your comfort. They have a free and premium version. The premium version gives you more acute and refined suggestions. The software is a must for every professional writer.

Isabella Meyer, Editor, Art in Context

No AI, Not Advanced Enough

Real writers create our blogs because that human element is essential. AI tools lack the same level of creativity or the ability to fully grasp creativity in action—”understanding” and “doing” are two very different things.

ChatGPT is churning out content that sounds relatively good, but the quality isn’t high enough to use. We must ensure everything we share aligns with our audience’s needs and perfectly conveys our brand tone and values—too much is at stake to rely on AI.

Maximilian Wühr, CGO and Co-Founder, FINN

Wordtune

Hands down, it has to be Wordtune. It’s superb! Wordtune is an AI-powered platform that uses natural language processing and machine learning to generate content tailored to the user’s specific needs. It has a range of features that allow users to customize the content they need, including custom topics, writing style, and tone. 

Additionally, it has an intuitive interface that makes it easy to use, even for those who are not tech-savvy. For instance, users can select specific topics for their content, such as “Artificial Intelligence” or “Sustainability,” and Wordtune will generate content that matches their tone and style preferences for those topics. 

For example, Wordtune can generate content that is concise and straightforward for a business blog, or more poetic and creative for a literary magazine. So, if you ever need to write a paper about AI or sustainability but can’t think of anything to say, Wordtune has got you covered!

John B. Martyn, Content Manager, BrightestMinds

Hoppycopy.co

I’ve used Hoppy Copy ‌over the last six months and have enjoyed my experience using it. It’s been effective in helping me create content for several channels, including my blog, and it has streamlined things. 

Using smart templates and the ability to customize via specific keywords and goals, Hoppy Copy has helped us pump out more unique content in order to meet deadlines. Plus, the team at Hoppy Copy are complete professionals and solid people who want to create the best platform possible so their clients can benefit from it. I love the platform as it is now, and I look forward to seeing where it goes in the future as well!

Shaun Connell, Founder and CEO, Credit Building Tips

Quill

Quill is a natural language processing platform that provides automated writing help for businesses. It can help generate content ideas and autogenerates content for blogs, press releases, emails, and more. 

It can also suggest edits to existing content to make it more effective. The AI-driven suggestions help to ensure that the content is optimized and aligned with the brand’s tone and style. I find Quill is a great tool to help save time and effort when creating content.

Michael Chen, Growth Director, Notta

Jasper.ai 

I am thoroughly impressed with the impact that Jasper.ai has had on our business. Not only has it helped us to grow, but it has also allowed us to save money and become more efficient. I have never encountered software as powerful as Jasper; it truly feels like a partner rather than just another tool in our arsenal. 

It has been a game-changer for our content creation; we use it for everything from Facebook ads, emails, our website and landing pages, to blogs and so much more. Jasper’s writing skills are superb, and his ability to grasp and understand our brand, as well as our goals, has been priceless. If you’re looking for help with your content or copywriting, I highly recommend Jasper.ai!

Shumail Ur Rehman, Founder, SEO Boost

Frase 

ChatGPT, as a content writing tool, is really overrated. We mostly use Frase for AI content creation and/or content inspiration, and it’s absolutely great. Instead of inputting a query like with ChatGPT, you can try 30+ different content-specific tools like meta description generator, introduction writer, and so on. It’s simpler to use, and the output is better, too.

Nick Zviadadze, Founder, MintSEO

No AI, We Need the Human Touch

Instead of using AI tools for writing, we prefer to create our own content. I believe AI tools can be useful in industries where there are dedicated data points and pieces of information. AI, after all, does lack a certain nuance that only humans can provide. 

In the food industry, I don’t believe AI would provide great personal reviews and recipe recommendations. When writing reviews, suggestions, or other content, we provide our readers with both factual and personal comments. This allows them to gather all details and opinions, as well as form their own opinions, before pursuing a purchase or trying a new recipe. 

We write everything ourselves because we believe that the human touch and opinion will provide better, more rounded information than AI-generated content.
Shawn Hill, Owner, The Grilling Dad

Marketing Experts Chime in: How to Make a Brand Popular

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So you wanna be internet famous? This post might help. In it, marketing experts share their advice for how to make a brand popular!

15 Ideas for How To Make a Brand Popular

From just being great at what you do to not taking the easy way out, here are 15 answers to the question, “What are the best marketing tips you used to make your brand popular?”

  • Provide Outstanding Service 
  • Create Auxiliary Products
  • Build Respectable Backlinks
  • Give Others a Platform
  • Try Affiliate Marketing Promotions
  • Focus on UGC
  • Get a Google Billboard
  • Jump into Email Marketing
  • Write a Consistent and Interesting Brand Story
  • Collaborate With Influencers
  • Balancing Tradition With Trends
  • Be Real
  • Post on TikTok
  • Make Interactive Videos
  • Avoid Gimmicks and Hacks

Provide Outstanding Service 

This tip may seem clichéd, but in all my years of experience as a professional, I have learned that there is truly no marketing tactic that can replace the level of service an organization offers. 

And this is one marketing tip I would ask every entrepreneur and professional to count on without hesitation. 

Consider my role as the managing attorney of our firm. I know well that there is nothing more influential or impactful than the hard work my legal team puts into ensuring that every step we take is for the betterment of our clients and to win them the case they have entrusted to us. 

If ‌our team cannot deliver optimum service, no marketing ploy would be enough to make up for the damage caused. Therefore, for our legal business, the only thing we count on each day to ensure the popularity of our brand is building an excellent reputation through hard work and dedicated service.

Riley Beam, Managing Attorney, Douglas R. Beam, P.A.

Create Auxiliary Products

Our primary service is tutoring, but one of our most successful marketing avenues has been through our website’s blog page.

Our blogs provide supplementary test prep information and drive most of our website’s traffic. To make your brand popular, think about other auxiliary products you can offer that appeal to different customer segments and that ultimately drive attention and clients to your primary product.

Adam Shlomi, Founder, SoFlo Tutors

Build Respectable Backlinks

Building respectable backlinks ensures that my clients’ brand will become visible online, which increases its chances of becoming popular. Also, when customers build a relationship with high-quality sites, it builds trust and can improve the reputation of their brand. 

As a bonus tip, I also strive to build relationships and seek partner businesses to help build credibility for my ongoing projects. This strategy reinforces the branding presence that ultimately results in customer trust and increased visibility of my client’s brand.

Jim Campbell, Owner, Camp Media

Give Others a Platform 

Brands don’t thrive alone. Rather, brands can get more visibility when they provide value to others. One way to do this is to give others a platform through your own brand. 

For my freelance writing business, I welcome other freelancers to guest post on my blog. They can share their expertise and get in front of more people. This gives my brand more exposure when they share the article on their own channels. I do the same for expert round-up pieces by collecting thoughts and insights from other freelancers to publish on my blog and linking to their websites. Most times, they return the favor and will share my articles with their audiences. 

Creating win-win situations is a great way to build brand exposure. It gives people a reason to care about your brand and makes them feel more like a part of its success.

Alli Hill, Founder and Director, Fleurish Freelance

Try Affiliate Marketing Promotions

Affiliate marketing is a great way to promote your brand. It allows businesses to build third-party trust and create partnerships with other brands or influencers. This type of marketing strategy can help increase brand awareness and sales, as well as generate more leads. I may be biased with over a decade of experience, but it has helped us to be competitive. 

Affiliate marketing has become increasingly popular over the past few years, because of its ability to reach a larger audience and build relationships with potential customers. By partnering with other brands or influencers, businesses can leverage their collective networks and increase the visibility of their product. 

Cross-promotions are also an effective way to boost sales and visibility, as they allow two brands to share each other’s content and reach new audiences. This works for us when you’re selling a high-ticket purchase consumers need some level of trust in the brand to purchase.

Brian Hawkins, Marketing Manager, GhostBed

Focus on UGC

Over the years, I’ve realized that, with technology and especially with UAV products, customers are more inclined toward people with positive experiences rather than fancy branding and extensive marketing tactics. 

If an unmanned vehicle has proved good for other users, they are more likely to buy it since a high-ticket product requires a 70% trust factor in the buyer’s journey. That’s why most of our marketing has shifted the focus to creating more user-generated content (UGC) and including it in our marketing to instill the trust factor. 

UGC videos are shot by a current customer using the product, from their point of view of what they think about the product. While there are several UGC marketing agencies that provide us with several influencers to sing praises for our products, we believe in transparency. We prefer video testimonials from our actual clients, such as the security firm that used our drones or real estate companies using our services for their mapping.

Walter Lappert, CEO, Triad Drones

Get a Google Billboard

Building authority through SEO and content marketing is one of the most powerful ways to increase brand visibility and grow your business. By becoming an authority in your industry in the eyes of Google, you can position yourself at the top of search engine results. That’s equivalent to having a billboard on the busiest street in town. 

When people are searching for products or services in your niche, Google essentially recommends the first few results that appear, and they get most of the traffic. So, consistently create high-quality content that provides value to your audience and optimizes your website for search engines. 

Using this strategy, you’ll be well on your way to capturing the attention of potential customers and establishing your brand as a trusted authority in your industry. In a world where attention is currency, appearing high in searches is a surefire way to get noticed, build brand awareness, and, ultimately, drive more sales and revenue.

Derek Sall, Founder and Financial Expert, Life and My Finances

Jump into Email Marketing

This kind of marketing is direct. It involves sending messages to potential and existing customers to either sell or create affinity. Since the content and distribution are controlled here, you can be as creative as you want.

For us, this kind of marketing was pretty cost-effective and had a positive return rate. The best part is it can easily be automated and divided into sections. We often use transactional, promotional, and lifecycle emails. These cover the transaction process and create awareness of the service. 

Generally, a customer’s shopping cycle can also be determined and utilized here. Get a free email service, build your list, and see the revenue change for yourself.

Cynthia Hamilton, Marketing Director, OGLF

Write a Consistent and Interesting Brand Story

The key to making a brand popular is with a brand story that resonates with your audience. This requires a deep understanding of who your target audience is and what drives their purchasing decisions. 

In my business, we use a combination of digital and traditional marketing strategies to build brand awareness and create a strong brand identity. One of the most effective strategies we use is influencer marketing, where we partner with influencers in our industry to promote our products to their followers. This allows us to reach a large and engaged audience, while also leveraging the credibility and trust that influencers have built with their followers. 

Another important aspect of our marketing strategy is focusing on customer engagement. This includes creating and sharing high-quality content that resonates with our target audience, actively engaging with our followers on social media, and regularly gathering feedback and insights from our customers.

Adam Garfield, Marketing Director, HairBro

Collaborate With Influencers

Influencer marketing is not always the most popular tool in the toolbox for most marketers. But if we do it correctly and target it to the right audience, it can help generate huge amounts of leads and enhance brand visibility at a fraction of the cost.

In fact, over the past year, we have built long-term relationships with key influencers in the health and wellness niche. We highly integrated our strategy with the rest of the marketing team, and it solely focuses us on generating quality organic traffic to our site using these influencers. 

So far, things have worked, and our brand is getting better engagement. We intend to continue these collaborations as we build our network of relevant influencers for our business.

Logan Nguyen, Co-Founder, MIDSS

Balance Tradition With Trends

Marketing ideas have always been swinging back and forth between the traditional and the trending, and the best marketing tip I give my marketing team is to maintain a balance between the two. 

The reason is simple. While nothing can take away the impact of traditional marketing strategies on a business, it would also be marketing sacrilege to steer away from trending strategies with limited shelf lives. 

Take social media trends, for example. While ignoring the marketing mileage that these trends offer a business can prove detrimental, even worse would be if every marketing campaign only revolved around these trends. Striking a balance, therefore, is the best way forward.

Brendan McGreevy, Head of Strategy, Affinda

Be Real

Don’t hide your weird side. For us, our best marketing tip is to be authentically yourself. Doing so attracts others like you. 

Trying to copy others does nothing but limit the impact you can have by revealing who you really are. If you’re silly, be silly. For example, use bright colors even if they don’t go together if your business is fun. In the end, you’ll never regret being who you really are. If you’re weird, you will regret hiding it!

Kenneth Lin, CEO, BOOP Bakery

Post on TikTok

TikTok is an incredible social media platform for business owners. Your organic video posts have the potential to get in front of thousands of people who do not follow you. For this reason, it’s great for both service- and product-based businesses that want to strengthen brand awareness. 

Because the app focuses on video content, creators can build trust with their audience much faster. There’s more visual opportunity for creators to show different mannerisms, facial expressions, etc.

Personally, I’ve been creating videos on TikTok since 2020, and I can say that it has completely changed my business. I’ve been able to build my email list, cultivate a close community, and connect with amazing business owners around the world (some of which have become clients).

Megan Gersch, Owner and CEO, Megan Gersch

Make Interactive Videos

Using interactive videos is extremely effective for increasing popularity and putting different products in front of them. While the video can focus on the brand message, clickable cards can hold vital information for those who want to learn more about the brand. These elements are fun and engaging to interact with too. 

From the cards viewers click on, we can get insight into what our customers are most interested in. It can help us understand which message or services connect with our audience and what they like or least like about our brand. 

As a result, we can further optimize our marketing efforts. We promoted these interactive videos across various platforms and websites and noticed a sizable increase in brand awareness. Our interactive videos generated a buzz around our brand, and people loved interacting with them and sharing them.

Richard Baugh, Founder and CEO, COTU

Avoid Gimmicks and Hacks

I grew my Twitter page from 0 to 4,000 followers in about three months, so here’s a tip on how I made that happen. DON’T go for “tricks” or hacks like follow/unfollow, using engagement groups, buying followers, etc. You want to focus on building your own audience that loves engaging with your brand, not getting bot followers who never like your posts. 

Instead, focus on publishing a LOT of valuable content. Think, three or four tweets a day, every day, for a few months. For inspiration, use Twemex to find the top-performing Tweets in your niche, and reverse-engineer them. 

Nick Zviadadze, Founder, MintSEO

Achieving Super Affiliate Status

Achieving Super Affiliate Status Stack of Cash

Discover the secrets to achieving super affiliate status and maximizing your earning potential in the world of affiliate marketing. Learn about the key strategies, tactics, and tools for success in this comprehensive guide to reaching super affiliate success.

9 Secrets to Achieving Super Affiliate Status

One of the best things about being an online entrepreneur is that there is no glass ceiling preventing you from continually increasing your earnings. If you’ve chosen affiliate marketing as one of your business models, you have various levels of success you can aim for – the top of which is super affiliate status.

Super affiliates are those who earn the most for their promotions. That may be $10k a month or over six figures, depending on the niche and size of the audience. Whether you’re already earning well with this business or just starting out, you want to aim for this top tier position because it comes with more than just commissions.

Super affiliates get to enjoy many perks offered by the vendors. Whether you’re promoting digital or tangible goods, you’ll often get access to free products so that you can create genuine reviews.

On top of that, you might get earlybird promotion opportunities before the competition, allowing you to rake in more commissions than your competitors. Some vendors will also create bonuses for you to use, write your emails for you to plug into your autoresponder system and even promote your lead magnet page on their product download page.

Below, you’ll find a strategy that can help you get to this level where you’re being treated well by vendors and rewarded for your efforts by the target audience that you’re catering to.

Create Branding That Reflects Your Niche Authority

When you are setting yourself up for success as a super affiliate in any niche, you want to make sure that you have the best branding to represent your online entity. Branding can be associated with many different things in your Internet-based business.

For some, it is simply a logo that they use in there profiles online in social media accounts as well as for their gravatar on their blog. But it goes much deeper than that. You want to have an overall professional appearance with a specific look for your blog or website.

Sometimes, the branding that you choose, including the images and even the color palette will determine what kind of first impression people have when they glance at the graphics.

For example, if you have a pink hue with a cartoonish female character that is smiling, you will immediately associate it with a fun, feminine persona and brand. You are going to need a header for your blog, and you want all of the other elements associated with your online business to be easily recognizable as yours.

Your landing page and eCover graphics for list building purposes need to match or have the same type of feel to them. Whenever you are creating branding for social media profiles, make sure it matches in both name and look across all platforms.

This is something you need to check before you nail down a specific business name, making sure that it is available on all platforms. Sometimes, it can be as simple as tweaking a phrase by adding or removing the word the.

For example, you might have to choose to be The Keto Guru rather than Keto Guru, or vice versa. Ideally, you want to set your brand apart so that you are not choosing a business name or persona that is too close to anyone else’s.

When you are thinking about the branding that you want to reflect, you’re going to have to consider the domain name that you choose, the personality you want to use to lead your audience, and who the target audience is that you want to captivate online.

You may be able to write a book and self publish it on platforms like Amazon Kindle and elsewhere so that you stake claim to your branding and authority in your niche. Make sure you are also branding your domain URL everywhere possible.

If you hope to achieve super affiliate status, you are going to need the most professional branding possible. That may mean you either study how to create these elements yourself and practice until they are perfect, or you save up the money to outsource to an individual who has the experience needed to create branding components for your goals.

Building a Loyal List Is Key

Far too many affiliate marketers simply rely on the hit or miss organic traffic efforts they implement to help them get sales and commissions. But if you hope to climb the ranks to super affiliate status, you need to not only build a list of subscribers, but you need to cultivate a sense of loyalty from them.

The first thing you need to do is set up an email autoresponder system using a tried and true company that has the ability to bypass spam filters. Choose a company such as AWeber or GetResponse for the best results.

Next, you need to set up a landing page that has high converting copy on it to help convince people to give you their name and email address in exchange for a tempting lead magnet offer.

Your lead magnet needs to hit on a pain point or goal that the visitor has, and should likely be something that they can’t just Google and find anywhere else. Even if it’s the same type of information, you need to put your personal spin on it that will help you get conversions.

Loyal subscribers are those who build a relationship with the list owner. In their mind, they need to see your email communications as something that is meant for them, even if they know others are receiving the same communications.

You want to make sure you are personalizing your emails that go out to your subscribers, both by using their name and also by sharing stories about your own life that are relevant to the niche topic.

The kind of emails that you send out to your subscribers should be a mix of content. You definitely want to be sending promotional emails out to drive traffic to offers using your affiliate link.

But you also want to send access to unexpected content that helps you generate loyalty from your readers. This means, you are not selling to them at all times. You can send a surprise download, such as a free report that comes a bit later than the one they knew they were going to get when they signed up to your list.

You can also include tips and hacks along with your recommendations and other content. Giving them advice about how to solve their problems or achieve their goals will make you a valued authority figure in their inbox.

One thing you may want to do is create a forum, Facebook group, or even set up your blog so that the people on your list are able to interact with one another in comments and threads.

This helps your list members form a sense of community under your leadership, which is important in helping you become a super affiliate. You may also want to create subscriber only gated content that your list can access with a private password that you give them, which the general public does not have access to.

When you develop a loyal bond with your subscribers, they’ll not only trust your recommendations when it comes to products you’re promoting, but they’ll make it a point to purchase through your link over any of your competitors due to the sheer value you provide.

Learn How to Rank High for Buyer Keywords

Another area that differentiates regular affiliates from super affiliates is that super affiliates know to target buyer keywords. Others just download a high volume list of words and phrases associated with a niche topic and hope that whoever lands on their content is in a buying mood.

Buyer intent keywords and phrases are those where the consumer has gone online specifically with the intention of making a purchases, so the wording they use to search for the information they want is more pointed and specific than others just looking to be informed.

There are different types of buyer keywords that you can hone in on. Buyers do search using informative keywords, but they also search using specific transaction keywords and comparison or consumer keywords, too.

Informative keywords are those you used whenever someone is looking for a product based on their needs. For example, someone might type into a search engine: best exercise equipment for elderly woman or best laptop for gamers.

People using these types of keyword phrases are looking for you to clue them into the information about which products would be right for their needs, and why. They want all of the details that will prove to them that you have selected products Based on what they are looking for specifically.

Transaction keywords are used by those who are telling you that they have cash in hand and are ready to spend it. A good example of this would be someone who uses the phrase, buy elliptical online or best deal on an elliptical.

The consumer keywords, which can also be comparative in nature, are used by those who are in the market for a specific product, but they need more guidance on what to buy.

So the keyword phrases they may use might include things like, elliptical features comparison or, treadmill reviews. These are the consumers who don’t exactly know what to look for or what to ask, so they are relying on you to help then make a wise purchasing decision.

You also have or just that show that someone is willing to spend money, but they are looking for the best deal possible. Many consumers have a specific budget in mind, so they may use a phrase such as, best gaming laptop under $1,000.

Or, they may just look for products using budget-minded phrases like, kitchen stand mixer deals. Think of all the different words people might use when they’re wanting to carefully spend money.

Words like “budget,” “affordable,” “coupon code” or “discount” can all be added to the mix. These people aren’t looking for a freebie, but they don’t want to spend more than they have to, either.

It’s not only those who can’t afford to spend more money who use these buyer keywords, either. Many wealthy individuals shop for the best deals because they don’t want to throw away their money if they don’t have to.

You want to excel at meeting the needs of your customers by delivering content that pulls people in based on their specific needs for features, finances and general guidance that you can provide to them.

You still want to use additional keywords that other affiliates are using in their content, just so you begin to rank for a wider variety of niche phrases, but you want to have a strong focus on buyer intended keywords that bring spenders to your website.

Network for Incentives You Can Pass on to Your Customers

We talked previously about the importance of building a loyal list of subscribers. Whether someone is on your list or simply visiting your blog, you want to be able to set yourself apart as a niche leader by securing incentives that others have not provided to the consumer.

There are different types of incentives that you can pass along to these people. For example, sometimes it’s a discount on a product. There are vendors and brands who will give you a coupon code that not everyone is allowed to use.

In addition to a discount, some vendors will throw in an additional freebie, so the customer ends up getting more value out of their purchase than if they simply bought a product through someone else’s link.

Another incentive you might be able to secure for your readers is an advanced purchase. There are vendors who will open up a launch to super affiliates ahead of time so that they are first to be able to offer a product to their readers and subscribers.

If you are a super affiliate, many vendors will provide you with bonus material that you can give to those who purchase through your link. Depending on the vendor, they may create something exclusive just for your list.

You can also network to have a private webinar with the vendor and your buyers, so that the people who purchased through your link get to interact with the product creator and ask questions with you as a co-host, guiding the event.

So how do you go about building relationships with individuals and brands who can help you over deliver to your customers? The first thing you want to do is connect with them on various social media platforms.

You also want to sign up to the list of the person or company that you intend to form a connection with. You need to be able to see how they interact with their consumers so that you are able to propose deals that fit with what they are agreeable to do.

As a super affiliate, you want to make sure you are continually building your list and your social media following into a powerhouse in terms of both the number of people listening to you and the quality of the follower.

Next, you want to interact with the brand or person and engage with them publicly for awhile, showing your support by either commenting on their posts or sharing their content with your followers and tagging them when applicable.

When the time is right, you want to reach out to them directly and introduce yourself in a friendly manner. You don’t want to ask for too much right away, but simply let them know that you appreciate their products and that you will be looking for ways to promote them to your dedicated audience.

Usually, at this juncture, the vendor or brand will respond in kind and offer to support your promotion in any way possible. They may have something specific that they want to offer, or they may just invite you to ask if you need anything.

Make sure you listen to your subscribers and readers to see what they need and want from brands and vendors that they purchase from. If you notice there is a hardship in finances, and the product you want to promote is a little outside of their budget, then asking for a coupon code to bring the price down a bit would be the perfect solution.

Be Very Selective About What You Promote

It’s important, as someone who is striving to be a super affiliate, that you steer clear of any product or vendor who might tarnish your reputation if you promote them. You need to make sure that the brand or individual has a positive reputation in the marketplace.

Don’t just go by the testimonials that are on someone’s sales page. These are often made up, or provided by some of their seedy friends who are also not very reputable themselves.

You’re not only looking for brands that you can promote that have good products. You want to look at how their buyers are treated once the sale has taken place. For example, does the brand or vendor have good customer service in place to take care of your people?

What about how they act as an affiliate themselves? You don’t want to send your subscribers to a brand or vendor who is going to promote poor quality products to them as an affiliate.

Another thing you want to consider, obviously, is what kind of value the product has to your potential customers. You don’t want to be promoting anything and everything, just because it has a good commission level or price point.

If you promote subpar products to your readers and subscribers, the value of your own word will diminish and they will only be burned once before they no longer take your recommendations into consideration.

Another thing you have to consider before promoting someone is the quality of their sales page. There are people who have great information to share, and who do an amazing job creating their product.

However, their sales letter may look as if it came from the 1990s and the copywriting may be a complete miss. If you run into this type of situation, there is a way you can get around it.

You can approach the vendor and let them know about your concerns in a kind way by simply letting them know that you are very familiar with the type of sales pages that convert well with your list.

Offer to set up a sales page just for your list that you can drive traffic to. The vendor simply has to clone their offer and give you the HTML code for the buy button and you can install it.

This will help you bypass their sales page completely and enable you to still enjoy high conversions and sales because you have elevated the quality of the sales page. If they are not able to improve or allow you to replace their sales page, then you do have one other option.

If you feel the product is worth the effort, you can create a bridge page where you do most of the selling and convincing to your target audience on your page. You can even let your audience know that while the product is incredible, you felt the sales letter was lacking, so you wanted to step up and let them know the value of what they were about to purchase.

Using a bridge page, you can also go over any additional information that you feel the vendor or brand has either missed or not done a good job at emphasizing. You can also add information about your exclusive bonus to the bridge page, which can serve as an added element to help increase conversions.

Then, you can add a call to action that tells your bridge page readers to click on the link, scroll directly to the bottom of their sales page, and purchase the product to get your bonus.

One thing you have to consider, though, is whether or not the individual or brand has been accommodating with you as an affiliate. Many newbies may not know how to properly court a super affiliate.

They may be hesitant or feel as if people are taking advantage of them, which is just a matter of not understanding how the industry works. You want to work with people who not only give you good support as an affiliate, but who are capable of supporting your customers, too.

Pay attention to how well or how poorly they communicate with you. Communication should be in a timely manner, within 24 hours. They should be friendly and accommodating.

If you notice that they are ignoring communications or that they have a rude demeanor, you may want to avoid promoting that individual until they get more experience in how to act professionally with customers and affiliates.

When it comes to the bonuses that you consider creating, save that extra effort for when you have a product that needs something more, and which also stands to pay off for you better in the long run.

For example, if you have a product that you want to promote that offers recurring commissions or has a contest associated with it, it may be worth the extra effort to come up with an exclusive bonus for your buyers.

Maximize Your Monetization Efforts

Super affiliates go the extra mile in making sure that all of their online efforts are monetized properly. There are many inexperienced affiliates who create articles for their blog, and forget to include their affiliate link – or only include one link at the very end of the article.

There are many different factors you want to take into consideration when it comes to monetization. After all, the level of earnings that you are striving for is what will determine whether or not you have achieved super affiliate status.

The first thing you want to look at after the quality of the product and all other factors is what kind of commission you will earn from the promotion of a product. You have to look on all levels.

That includes the front end, as well as any and all upsells associated in the funnel of a digital product. If it is a tangible product, you have to think about the volume of the item that you can sell and the commission level that the platform is offering.

Keep in mind that certain platforms, such as Amazon, offer different commissions for different categories. For example, they may pay 20% for Amazon games, but only 10% for luxury beauty items and a mirror 1% for Amazon Fresh orders.

They also have what are known as Bounty Events. This is a form of CPA (cost per action) marketing that allows you to earn a set rate whenever you convince someone to take an action.

That might be signing up for a free trial of Amazon Prime Video. The normal Bounty Rate might be $2 per sign up, but they also have promotional rates that you can earn during certain time periods, where you could earn $10 person up instead.

Getting back to digital products, you may have vendors who are offering different commissions for different levels of their funnels as well. For example, they may have a low ticket front end where they are offering 100% commission, and higher ticket upsells that offer 50% commission.

Once you have achieved super affiliate status, you might be able to negotiate to receive 100% commission regardless of whether or not they are offering it to all of their affiliates.

You also want to know what the cookie situation is. This can work in your favor or against you. On one hand, you want the cookie to last as long as possible if you are the first person sending a customer to a site.

But on the other hand, if someone else has sent that person to the site before you, but your copy is what converts them into a buyer, you still may lose out on the commissions if the cookie duration works against you.

This is why many affiliates prefer it when a vendor uses cookies that attribute the sale to the last click. Cookies typically last anywhere between one day and one month if they are set on a time-based schedule.

On Amazon, you will earn commission on any items that qualify within 24 hours of a customer landing on their side and beginning to add items to their cart. After they check out, the cookie is reset so that if they return to the site later using someone else’s link, the other affiliate will earn from that transaction.

We mentioned previously that Amazon has some built in CPA promotions. As a super affiliate, you are not restricted to simply recommending and reviewing specific products that are digital downloads or tangible items that can be sent to people’s homes.

You can also monetize your online efforts as an affiliate using CPA promotions within your content. CPA marketing is just a form of affiliate marketing, but you’re getting paid commissions whenever someone takes an action and signs up as a lead or takes some other action.

These can be wonderful ways to increase your earnings as a super affiliate because the customer doesn’t have to fork over any money initially. The trial they sign up for is free, and you earn from their interest, not from a purchase.

Anytime you are promoting on your blog, you want to look at these types of offers, in combination with whatever digital products and tangible ones you can recommend to your target audience.

When it comes to digital products, these might be courses that they can download or access online, or it might be tools that they can use. For example, in the Internet marketing industry, you can earn commissions on things like hosting accounts, page builders, keyword tools and more.

Another thing you may want to consider is adding AdSense to your blog or site. These text or image-based ads can help build your income as a super affiliate, even though you’re not earning affiliate commissions from it.

If the content is already there, your utilization of the sidebar, space under the header of your blog or in the content itself can be a great addition to your monthly earnings. There are two more considerations to make when looking at the monetization of your super affiliate status.

First, the platforms you promote on. Remember, Google and other search engines like to see their users being given choices as to where they buy products from. So signing up to places like Amazon, Share-a-Sale and Commission Junction can help you achieve that goal and cater to the needs of your readers, too.

For digital products and courses, you might look into ClickBank, Warrior Plus, JVZoo, Shopify, Etsy and more. Secondly, think about what you can promote that will deliver for you in terms of recurring commissions.

When someone signs up for something like hosting, email autoresponders or even a monthly subscriber box of tangible goods like Bark Box, you can earn steady (and growing) commissions from your one-time sales conversion.

Consistent Content and Communication Is Required

Super affiliates go above and beyond with their content and communication than other affiliates. While many fledgling affiliates are hit or miss with their consistency, super affiliates show up day after day, delivering a reliable form of leadership to their followers.

Your communication needs to be steady and timely across all platforms. Whether you are blogging, posting or sharing on social media platforms, emailing your list, or responding to comments and engaging with your followers – you don’t want to become stagnant and forgettable by your readers.

One thing that stumps many normal affiliates is that they don’t really know how to churn out the level of content needed across all of these platforms. Not including bonuses that they create, they have to email their list regularly, post to multiple social media platforms with a variety of content, create lengthy and comprehensive pillar post level reviews on their blog, and more.

Your list and readers are looking for more than just basic reviews. There are many different ideas you can choose from in order to help you achieve consistency with your content, while still exciting your followers with your approach.

For example, readers love lists. Listicles on blogs perform very well, and are often chosen as Featured Snippets for Google because they are easily skimmed by their users.

So you can create a list of products that someone may need. For example, you might create a list of 27 products a beginner survival prepper needs for their bug out bag. With each one of these 27 products, you can include one of your affiliate links to monetize the content.

Another thing that you can do is create a best of list. For example, the “best of the survival sleeping bags” could be a slant that you use to cater to buyers who have different needs for durability, weather and temperature, budgets, etc.

You can create content that serves as a buyer’s guide, too. Consumer Reports has always done an excellent job of taking this approach to help their readers find the best products for their needs.

For example, they may start with a consumer guide to buying a lawn mower, and drill down on the topic between riding mowers and push mowers, gas or battery mowers, and more.

You may also want to do a comparison review for some of your content. Super affiliates know how to select two products that people may have a hard time choosing between, and then going over the features and benefits as well as the drawbacks to help those individuals make a firm selection.

You can even do a review where you answer the question of whether or not the investment into a product is worth it. For example, if there is a course that is a higher ticket price point, you can cover the product in depth and help people decide whether or not the product is worth the splurge.

Another approach you can take to creating content as a super affiliate is to healthier readers balance their budget for the niche products you are promoting by doing a roundup of the best deals that you can currently find.

These are especially helpful at certain times of the year, such as Black Friday or Cyber Monday events, but they can also take place at any other time of the year if you simply know of a variety of discounts and deals taking place in your niche.

You can create tutorials or step-by-step “how to” lessons for your niche audience, that naturally weave recommendations products into them. For example, you might create a content piece look on your super affiliate blog about how to achieve success with email marketing.

In that piece, you are providing tons of value to your readers, but you also want to include a link to the email autoresponder system that you use and suggest. if they are following along in an over-the-shoulder tutorial, chances are they will sign up for the same system so that they can implement the steps right along with you.

Case studies are also very popular content pieces for super affiliates to use. This can be done very effectively if you either purchase or receive an advanced review copy so that you can go through a course or use a product and implement it in a way that provides you with results far enough in advance that you can blog about it and recommend it to your audience.

You can do a case study in two different ways. You can do a public one that is a little more surface level on the information that you provide, which means it is more vague and doesn’t give away the information in the course.

You can also do a private case study that promises those who purchase the product through your link detailed access as a bonus. There, they cannot only follow along with you as you implemented the product, but they can ask questions and engage with you as well.

You can do the same with masterminds. Mastermind events can be exclusive or public events where you and a few other co-hosts sit down together and discuss a particular product or strategy or niche topic in front of an audience online.

Using this type of webinar mastermind event, you can make recommendations and even list build from this event so that you are capable of increasing your super affiliate earnings at a later date.

You may want to leverage the use of trends and any news that is breaking about your niche topic to your advantage. Stay on top of these two issues so that you are one of the first people blogging about and sharing information on this topic on social media, which can help you funnel more commissions simply because you are being cutting edge and early with your insight.

You can also increase your income by writing content that showcases alternatives to traditional products people are used to seeing others review. For example, there is currently a huge buzz about weight loss injection medicine that is hard to find in pharmacies.

Super affiliates have taken advantage of this situation to showcase alternative supplements that have the same type of effect, albeit slower, and even recommend nutritional programs and meal plans or delivery services that they earn commissions on.

Whenever you are creating your content, make sure you are including tips on how to use the products. It might be something like how to best clean a product if it is a kitchen appliance that you got them to order through Amazon, or it may be a digital tool that you have a tip or hack to share that can help them get the most out of their purchase.

If you find it hard to show up consistently to create the volume of content you need to be at a super affiliate level, you always have the option of reinvesting some of your earnings into your business and outsourcing content creation to ghostwriters or purchasing private label rights (PLR) product reviews to give you a springboard that will shortcut your content creation process.

Market Using a Multimedia Approach on Social Media and Your Site

When you are striving for super affiliate status, you need to cast a wide net where you are catering to the content absorption needs of every possible customer. You don’t want to limit yourself just by utilizing one form of media.

Each individual has their own personal preferences and skills when it comes to creating and consuming content. You may excel at writing content, or you may be horrible at it. You may be wonderful with video creations or graphics and audio, but not so good at text content.

The key is to make sure you are using all of these media formats to attract your target audience. Text is definitely going to be the foundation for your blog and some of your social media platforms.

You can use free tools such as Grammarly to help clean up any errors that will reflect poorly on you as a content creator if your writing skills are not up to par. You can also hire an editor to go over your content and polish it up before it is published.

You need to be using certain graphics within your content, whether it is to break up large blocks of text on your blog or to use on social media so that it shows up in the feeds of individuals and brings more attention to your posts.

You can monetize images that you include on your blog by hyperlinking them to the product. You can also use alt tags that will help search engine bots and visually impaired individuals understand what your content is about.

Use tools like Canva to create social quote posters, infographics and other images. You’ll need images to use on Pinterest and Instagram anyway – in addition to embedding them in your blog posts and using them on other platforms like Facebook, where they’ll stand out in the feeds.

You can also use Canva to create slideshow presentation images and then use a tool like Camtasia or CamStudio to make a screen capture recording and turn it into a produced video that you upload on YouTube, with links back to your landing page, bridge page or directly to the product you’re recommending.

You can also use short form video of a few seconds to a couple of minutes on sites and apps like TikTok, Instagram, YouTube, Facebook, Snapchat and more. These take very little effort, but do require consistent uploads.

Extract the audio (or record new audio) to use as a podcast to increase your position as a niche authority figure and ultimately, a super affiliate. Your podcast can be anywhere from 10-60 minutes long and you can do it daily or weekly and cater to the needs of your audience with an interactive approach, allowing them to call in and ask questions.

Pay Attention to Results to Increase Your Income

Lastly, a super affiliate never sleeps on information. They are highly in tune with how their audience is finding them, how they respond to the content they put out and the strategies they use and where they stand amid a growing number of competing affiliates.

You can elevate your earnings simply by knowing this information and using it to create more of what your audience enjoys. If you’re lagging behind others, you can conduct research to see what your competitors are doing to rank higher or earn more than you are and then apply some of the best strategic tips to your own marketing efforts.

Start by gathering data about incoming traffic to your affiliate blog. You want to know how people are finding your content – on which platforms and what keywords they’re using.

Any information you can find about the demographics (such as which geographic location) can be helpful in tailoring your content to your readers. Next, look at where your blog post reviews are ranking in the SERPs (search engine results pages).

If you’re being outranked, find out why. If you’re climbing the rank, spiff up your content even more to help you achieve top spots. You might discover certain posts are performing very well, while others are not on page 1 of the SERPs, so you can update the blog posts to help them improve.

Then see what you can discover by looking at your email autoresponder data. Most companies give you a great deal of information, such as your open conversion rate, your unsubscribe numbers, information about how many people clicked on your links and more.

You can split test emails to your audience (and even split test your bridge pages) to se what helps you convert at a higher level so that you are able to achieve super affiliate status.

Becoming a super affiliate is not an overnight accomplishment, but it helps when you’re diligent, have a hunger to learn and are confident in your ability to lead your prospective buyers in what will help them the most.