For decades, we’ve been told 10,000 steps a day is the gold standard for health. Turns out, that number came from a 1960s marketing campaign, not science. Here’s what you actually need to know.
Listen to the episode here…
The Truth About 10,000 Steps
Ten thousand steps a day. You’ve heard it a million times. It’s been the magic number for fitness tracking since pedometers became popular.
But here’s the thing. That number? Completely made up.
Dr. Milica McDowell breaks it down in this episode. The 10,000 step target came from a 1960s Japanese pedometer marketing campaign. Not from science. Not from health research. From marketing.
After the 1964 Olympics in Tokyo, a fitness craze swept Japan. Companies started selling pedometers to capitalize on the trend. These early pedometers could only count up to 10,000 steps, so they were named accordingly.
That limitation became the goal. And decades later, we’re still chasing a number that was never based on actual health recommendations.
What Science Actually Says
Current research tells a different story.
If you’re over 60, aim for 7,500 steps per day. If you’re under 60, shoot for 8,500 steps daily.
Both numbers are significantly lower than 10,000. And both are backed by actual science about cardiovascular fitness and reducing all-cause mortality risk.
The American College of Sports Medicine recommends 150 minutes of cardiovascular exercise per week. Walking 30 minutes a day gets you there. That’s it. No need to obsess over hitting five figures on your step counter.
What This Means for Your Fitness Routine
If you’ve been walking 10,000 steps daily, you’re doing great. But you might be overdoing it.
Here’s what you can do with the extra time you just got back. Use it for strength training.
The ACSM recommends two days per week of strength training. Most people skip this because they’re too busy trying to hit their step goals. Now you don’t have that excuse.
Walk your 7,500 or 8,500 steps. Then spend the time you would have used chasing 10,000 steps doing bodyweight exercises, lifting weights, or trying a strength class.
Why This Revelation Matters
Learning that 10,000 steps was marketing, not science, makes you question everything.
What other fitness advice are we following blindly? What other “facts” are actually just effective marketing campaigns that stuck around?
This is why it’s important to question fitness advice. Do your homework. Look for the science behind the recommendations. Don’t just accept something because everyone says it’s true.
My Experience with Steps
During the recent snowstorm that kept me inside for 11 days, I tried walking in place. Thirty minutes of walking in place got me about 3,600 steps.
Do that twice in a day, and you hit the 7,500 to 8,500 step range Dr. McDowell recommends. That’s totally manageable, even when you can’t leave your house.
The point isn’t that you should walk in place for an hour. The point is that hitting the actual recommended step count is more achievable than you think.
Stop Taking Everything at Face Value
Whether it’s steps, protein powder, or the latest fitness trend, question it. Ask where the information comes from. Look for actual research, not just marketing claims.
If something sounds too good to be true, it probably is. If something seems unnecessarily complicated or expensive, it might be designed that way to sell you something.
Your fitness routine doesn’t need to be complicated. It doesn’t need to cost money. And it definitely doesn’t need to revolve around an arbitrary number from a 1960s pedometer.
The Real Takeaway
Move your body consistently. Walk enough to support your cardiovascular health. Add strength training. Listen to your body.
That’s it. That’s the advice. No magic numbers. No special equipment. Just movement, consistency, and common sense.
Seven thousand five hundred steps if you’re over 60. Eight thousand five hundred if you’re under 60. Thirty minutes of walking daily. Two strength training sessions weekly.
Simple. Achievable. Actually based on science.
Getting Back to the Gym
After 11 days stuck inside dealing with ice and snow, I finally made it back to the gym. Almost ate it on the ice sheet in front of my apartment, but I made it.
Working out in person with my workout buddies reminded me why group fitness matters so much to me. The energy is different. The accountability is real. And suffering together makes the hard work feel worth it.
If you’re someone who thrives on social interaction like I do, find a group fitness class. The in-person connection makes a huge difference in staying consistent.
Action Items
- Stop stressing about hitting 10,000 steps every single day
- Aim for 7,500 steps if you’re over 60, or 8,500 if you’re under 60
- Use the extra time for strength training twice a week
- Question fitness advice before following it blindly
- Remember that marketing campaigns aren’t the same as scientific recommendations
This podcast is for entertainment purposes only and is not medical advice. Please consult a healthcare professional before starting any diet or exercise program.
Be sure to follow me online: https://famousashleygrant.com/
You can also follow me on social:
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Find Dr. McDowell online:
https://www.hachettebookgroup.com/titles/courtney-conley-dc/walk/9780306837531
https://www.instagram.com/drmilicamcdowelldpt
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